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class="text-base font-semi-medium"><span class="inline-block arrow-animation">接受在线付款<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">设置付款表单</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-市场" class="text-t7 inline-block">市场</span></div><ul class="pb-2" aria-labelledby="subNavItem-市场"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">推广业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达和留住客户</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">通过社交媒体进行营销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">社交媒体集成</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/inbox"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">与客户聊天<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">培养客户<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">了解您的受众<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获得客户洞察</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-管理" class="text-t7 inline-block">管理</span></div><ul class="pb-2" aria-labelledby="subNavItem-管理"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">管理您的业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">跟踪销售、订单和分析</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">衡量效果<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">分析和报告</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/shipping"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">发货更快<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">管理您的库存和订单<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">库存和订单管理</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[&#x27;&#x27;] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="外部来源：Shopify 开发人员 . 借助 Shopify 强大的 API 进行开发"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify 开发人员<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">借助 Shopify 强大的 API 进行开发</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">适合持续增长的数字品牌的商务解决方案</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">所有产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">探索所有 Shopify 产品和功能</div></a></li></ul></div></div></div></div><!--/$--></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/pricing">定价</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="资源-toggle-open" aria-controls="资源DesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="font-semi-medium mr-3">资源</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><!--$--><div id="资源DesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-帮助和支持" class="text-t7 inline-block">帮助和支持</span></div><ul class="pb-2" aria-labelledby="subNavItem-帮助和支持"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/zh-CN/" aria-label="外部来源：帮助和支持 . 获取全天候支持"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">帮助和支持<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获取全天候支持</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify 博客<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">商业策略建议</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-热门主题" class="text-t7 inline-block">热门主题</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-热门主题"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">什么是 Shopify？<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">我们的商务平台是如何运作的</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/topics/social-media-optimization"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">社交媒体策略<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">在社交中达成交易</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-基本工具" class="text-t7 inline-block">基本工具</span></div><ul class="pb-2" aria-labelledby="subNavItem-基本工具"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">logo 制作器<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="外部来源：图库照片 ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">图库照片<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">商业计划模板<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="外部来源：“个人简介链接”工具 ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">“个人简介链接”工具<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div><!--/$--></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/enterprise">企业版</a></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/zh/login?ui_locales=zh-CN" data-component-name="login">登录</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fbusiness-books&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">开始免费试用</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fbusiness-books&amp;signup_types%5B%5D=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="外部来源：开始免费试用">开始免费试用</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="菜单" aria-expanded="false" aria-controls="MobileDrawer" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div><div class="top-0 w-full z-20 before:absolute before:top-0 before:left-0 before:pointer-events-none before:w-full before:h-global-header-with-border before:z-20 after:absolute after:top-0 after:left-0 after:will-change-[opacity] after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 after:bg-white text-black before:border-y before:border-black/20 after:opacity-100 pointer-events-auto before:opacity-0 sticky"><div class="h-global-header container 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https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&amp;originalHeight=641&amp;width=400 400w"/></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/zh/blog/business-books"/><meta itemProp="dateModified" content="2025-02-17T05:46:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-sans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/zh/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/zh/blog/topics/新手上路" class="no-underline hover:text-link-light-hover topic-link">新手上路</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">2025年创业者书单推荐：33本最佳商业书籍</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">有哪些适合创业者阅读的商业书籍吗？阅读本文，了解适合创业者阅读的33本最佳商业书籍，助力创业者启动业务，调整思维以及选择正确的道路。</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&amp;_&gt;div]:justify-start sm:last:[&amp;_&gt;div]:justify-center"> <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/zh/blog/authors/shopify-staff" class="no-underline" itemProp="url"><span itemProp="name">Shopify Staff</span></a></span></div><div class="text-body-sm text-shade-50">更新时间<!-- --> <time>2025年2月17日</time></div></div></div></div><div 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[&amp;_.marketing-code]:font-bold [&amp;_.marketing-code]:p-1 [&amp;_.marketing-code.marketing-code--block]:p-4 [&amp;_.marketing-code--block]:block [&amp;_.marketing-code--block]:max-w-full [&amp;_.marketing-code--block]:overflow-x-scroll [&amp;_.marketing-code--block]:mb-5 [&amp;_.partners-signup]:mt-6 [&amp;_.partners-signup]:mb-12 [&amp;_.partners-signup]:bg-gray-200 [&amp;_.partners-signup]:p-3 [&amp;_.partners-signup]:md:p-6 [&amp;_.table]:block [&amp;_.table]:overflow-x-scroll [&amp;_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>成年后定期阅读有助于培养分析能力，提升沟通技巧，激发创造力，同时还能增强记忆力。在你感到沮丧时，书籍能够为你带来快乐，激励你做出改善，并教授你新的技能。</p>
<p>这些技能都是有益的。然而，对于企业家来说，分析情况、应用所学经验并提出创新解决方案的能力尤为关键。</p>
<p>作为创业者的你，如果想从书中汲取知识和技能，可以查阅下文所列出的最佳商业书籍书单。</p><div id="text-cta" class="hidden lg:block"></div>
<h2 id="">33本最佳商业书籍</h2>
<ol>
<li><a href="#1">原子习惯：如何养成好习惯、戒掉坏习惯</a></li>
<li><a href="#2">眨眼之间：不假思索的判断力</a></li>
<li><a href="#3">轻松创业：按自己的节奏创造成功、自由与富足</a></li>
<li><a href="#4">单人公司：小而美的创业之道</a></li>
<li><a href="#5">深度工作：如何有效利用每一点脑力</a></li>
<li><a href="#6">从优秀到卓越：为什么有些公司能够实现跨越，而其他公司不能</a></li>
<li><a href="#7">如何一夜成名：商业成功的秘诀</a></li>
<li><a href="#8">人性的弱点：如何赢得朋友与影响他人</a></li>
<li><a href="#9">影响力：说服的心理学</a></li>
<li><a href="#10">向前一步：女性、工作及领导意志</a></li>
<li><a href="#11">不可替代的人：如何成为不可或缺的自己</a></li>
<li><a href="#12">心态：成功的新心理学</a></li>
<li><a href="#13">谈判力：如何在谈判中获得优势</a></li>
<li><a href="#14">重来：不拘一格的商业手册</a></li>
<li><a href="#15">从为什么开始：如何激励他人行动</a></li>
<li><a href="#16">每周工作4小时：逃离朝九晚五，随时随地开始新生活&nbsp;&nbsp;</a></li>
<li><a href="#17">学习的艺术：追求卓越的旅程</a></li>
<li><a href="#18">设计心理学：日常的设计</a></li>
<li><a href="#19">创业的迷思：为什么大多数小企业都不成功以及如何避免失败</a></li>
<li><a href="#20">克服拖延：如何停止拖延，过上充实的生活</a></li>
<li><a href="#21">创业维艰：如何在不确定中做出正确决策</a></li>
<li><a href="#22">创新者的解答：颠覆式创新的增长秘诀</a></li>
<li><a href="#23">聪明的投资者</a></li>
<li><a href="#24">精益创业：新创企业的成长思维</a></li>
<li><a href="#25">最重要的事只有一件：实现非凡成果的惊人简单真理</a></li>
<li><a href="#26">十天MBA：掌握美国顶尖商学院的技能</a></li>
<li><a href="#27">思考致富</a></li>
<li><a href="#28">思考，快与慢</a></li>
<li><a href="#29">巨人的工具：顶尖人物的策略、习惯与方法</a></li>
<li><a href="#30">从0到1：开启商业与未来的秘密</a></li>
<li><a href="#31">好战略，坏战略：区别及重要性</a></li>
<li><a href="#32">驱动力：关于激励的惊人真相</a></li>
<li><a href="#33">权力的48条法则</a></li>
</ol>
<h3 id="1">1. 原子习惯：如何养成好习惯、戒掉坏习惯</h3>
<p><strong>作者：</strong>詹姆斯·克利尔（James Clear）</p>
<p><strong>Goodreads评分：</strong>4.4</p>
<p><strong>英文原版书页数：</strong>319</p>
<p>在《<a href="https://jamesclear.com/atomic-habits" rel="nofollow noopener noreferrer" target="_blank">原子习惯</a>》中，作者、企业家及摄影师詹姆斯·克利尔想要改变习惯的人提供了快速的自我提升策略。克利尔对习惯形成的深入分析揭示了坏习惯为何持续存在，并给出了停止坏习惯的行动计划。</p>
<div style="text-align: center;"><img class="block block--bordered" style="float: none;" alt="《原子习惯》书籍封面和两条读者评论" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Atomic_Habits.jpg?v=1739944458"></div>
<p>他认为，坏习惯并非源于不愿改变，而是缺乏有效的改变策略。《原子习惯》提供了一个理解坏习惯存在原因的框架，以及实用、执行有效的改变策略。</p>
<p>克利尔的指南中包含了许多激励人心的故事，讲述了运用书中策略建立好习惯的人，包括奥运金牌得主、商界领袖和脱口秀喜剧演员。《原子习惯》为创业者家提供了极大的启发，以及克服坏习惯的实用指南。</p>
<p><strong>精彩语录：</strong>“你所采取的每一个行动都是对你希望成为的人的投票。没有单一的事件会改变你的信念，但随着投票的增加，能够证明新身份的证据也随之增加。”</p>
<h3 id="2">2. 眨眼之间：不假思索的判断力</h3>
<p><strong>作者：</strong>马尔科姆·格拉德威尔（Malcolm Gladwell）</p>
<p><strong>Goodreads评分：</strong>3.9</p>
<p><strong>英文原版书页数：</strong>296</p>
<p>在<a href="https://www.amazon.com/Blink-Power-Thinking-Without/dp/0316172324/" rel="nofollow noopener noreferrer" target="_blank">《眨眼之间》</a>这本书中，记者及畅销书作家马尔科姆·格拉德威尔利用神经科学和心理学的知识，探讨人们如何在眨眼之间做出思考。那些在瞬间做出的决定并不像看上去那么简单。</p>
<p>尽管决定可以迅速做出，但它们是由复杂的认知过程驱动的。在<em>眨眼</em>中，格拉德威尔采访了一系列独特的决策专家——从能够在球员的球拍击球之前预测失误的网球教练，到能够在一秒钟内识别“假货”的古董专家。</p>
<p>格拉德威尔认为，最佳的决策者并不是那些对决策给予最多考虑的人，而是那些掌握了“薄片切割”艺术的人：在瞬间从大量变量中筛选出少数重要因素的过程。</p>
<p><strong>精彩语录：</strong>“在生活中，我们大多数人都非常擅长压制行动。即使是即兴表演老师也只需逆转这一技能，就能让自己成为非常‘有天赋’的即兴表演者。糟糕的即兴表演者往往阻碍行动，而且做到这一点的技能很高。优秀的即兴表演者则发展行动。”</p>
<h3 id="3">3. 轻松创业：按自己的节奏创造成功、自由与富足</h3>
<p><strong>作者：</strong>丹尼斯·达菲尔德-托马斯（Denise Duffield-Thomas）</p>
<p><strong>Goodreads评分：</strong>4.3</p>
<p><strong>英文原版书页数：</strong>304</p>
<p>《<a href="https://www.denisedt.com/chillpreneur-book" rel="nofollow noopener noreferrer" target="_blank">轻松创业</a>》记录了财富心态教练丹尼斯·达菲尔德-托马斯的商业和财务方法。它指导你识别适合你个性的商业模型，如何适应营销和自我推广，以及定价和处理其他不当的财务问题的思路。</p>
<p>对于想要轻松掌控现金流的企业家来说，这本书是一个很好的选择。它充满了实用且简单的建议，并且十分友好和幽默。</p>
<p><strong>精彩语录：</strong>“不要重新发明轮子！——这是一种经典的财务障碍。我们觉得必须努力工作，但每次都会重新发明轮子。”</p>
<h3 id="4">4. 单人公司：小而美的创业之道</h3>
<p><strong>作者：</strong>保罗·贾维斯（Paul Jarvis）</p>
<p><strong>Goodreads评分：</strong>3.9</p>
<p><strong>英文原版书页数：</strong>272</p>
<p>保罗·贾维斯是一位成功的独立创业者，在<a href="https://www.amazon.com/Company-One-Staying-Small-Business/dp/1328972356" rel="nofollow noopener noreferrer" target="_blank">《单人公司》</a>中分享了他的商业理念。他认为，你不需要建立一个帝国或雇佣员工就能拥有一个繁荣的企业。事实上，小型企业往往比大型企业更令人满意。</p>
<p>贾维斯谈到，作为企业主的最大优势之一，是你可以创造一个平衡的生活。而且，没有等级制度和商业政治，让你可以更高效。明智地创业并不一定是创办大企业——而是更好的企业。</p>
<p><strong>精彩语录：</strong>“找到合适的规模并专注于变得更好并没有错。小型公司也可以是一个长期计划，而不仅仅是一个垫脚石。”</p>
<h3 id="5">5. 深度工作：如何有效利用每一点脑力</h3>
<p><strong>作者：</strong>卡尔·纽波特（Cal Newport）</p>
<p><strong>Goodreads评分：</strong>4.1</p>
<p><strong>英文原版书页数：</strong>296</p>
<p>分心是许多人面临的问题。在《<a href="https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692/" rel="nofollow noopener noreferrer" target="_blank">深度工作</a>》中，计算机科学教授<a href="https://calnewport.com/writing/" rel="nofollow noopener noreferrer" target="_blank">卡尔·纽波特</a>分享了如何在充满干扰的世界中专注于认知要求高的任务。</p>
<div style="text-align: center;"><img class="block block--bordered" style="float: none;" alt="最佳商业书籍《深度工作》的封面" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Deep_Work.jpg?v=1739944493" loading="lazy"></div>
<p>纽波特认为，专注的能力并不是人们天生具备的——这是一种技能，必须学习、实践和掌握。</p>
<p>《深度工作》为读者提供了纽波特的个人训练方案，包括四条实践深度专注和建立良好习惯的规则。通过将干扰重新定义为机会而非负担，纽波特为任何寻求动力的人提供了关键建议。</p>
<p><strong>精彩语录：</strong>“要在最佳水平上产生成果，你需要在没有干扰的情况下，长时间专注于单一任务。换句话说，优化你表现的工作类型就是深度工作。”</p>
<h3 id="6">6. 从优秀到卓越：为什么有些公司能够实现跨越，而其他公司不能</h3>
<p><strong>作者：</strong>吉姆·柯林斯（Jim Collins）</p>
<p><strong>Goodreads评分：</strong>4.1</p>
<p><strong>英文原版书页数：</strong>300</p>
<p>在《<a href="https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996/" rel="nofollow noopener noreferrer" target="_blank">从优秀到卓越</a>》中，商业管理顾问<a href="https://www.jimcollins.com/article_topics/articles/good-to-great.html#articletop" rel="nofollow noopener noreferrer" target="_blank">吉姆·柯林斯描述</a>了优秀公司如何转变为卓越公司，并使用了成功与失败的案例作为说明。</p>
<p>柯林斯的书籍非常适合希望了解成功企业内部优势的企业家。《从优秀到卓越》提供的见解受到众多首席执行官的赞誉，许多《华尔街日报》首席执行官委员会的成员将其称为<a href="https://archive.org/details/wallstreetjourna0000murr/page/11/mode/2up" rel="nofollow noopener noreferrer" target="_blank">他们所读过的最好的管理书籍</a>。</p>
<p><strong>精彩语录：</strong>“优秀是伟大的敌人。这是我们拥有如此少的伟大事物的关键原因之一。我们没有伟大的学校，主要是因为我们有好的学校。我们没有伟大的政府，主要是因为我们有好的政府。很少有人能过上伟大的生活，很大程度上是因为人们太容易满足于过上好生活。”</p>
<h3 id="7">7. 如何一夜成名：商业成功的秘诀</h3>
<p><strong>作者：</strong>玛丽亚·哈齐斯特法尼斯（Maria Hatzistefanis）</p>
<p><strong>Goodreads评分：</strong>3.7</p>
<p><strong>英文原版书页数：</strong>224</p>
<p>在《<a href="https://www.amazon.com/How-Be-Overnight-Success-Business/dp/1785037323" rel="nofollow noopener noreferrer" target="_blank">如何一夜成名</a>》（How to Be an Overnight Success: Making It in Business）中，创立了护肤品牌<a href="https://www.rodial.com/usd" rel="nofollow noopener noreferrer" target="_blank">Rodial</a>的玛丽亚·哈齐斯特法尼斯<a href="https://www.rodial.com/eu/how-to-be-an-overnight-success-book" rel="nofollow noopener noreferrer" target="_blank">分享了她的创业历程</a>。她讲述了如何在卧室里开始公司，独自一人将其发展壮大。她专注于发展自己的个人品牌和建立关注度，然后将观众引导到她的护肤产品上——最终开始了与凯莉·詹娜和杰德·贾格尔等大牌的网红营销和名人合作。</p>
<div style="text-align: center;"><img style="float: none;" alt="《如何一夜成名》书籍封面" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/overnight_success.jpg?v=1739944525" loading="lazy"></div>
<p>这不仅仅是一本关于玛丽亚故事的商业书籍。她在过程中分享了重要的教训，证明任何人都可以复制类似的成功。</p>
<p><strong>精彩语录：</strong>“成功是对你想要的事物的不懈追求，而努力工作是必不可少的。”</p>
<h3 id="8">8. 人性的弱点：如何赢得朋友与影响他人</h3>
<p><strong>作者：</strong>戴尔·卡耐基（Dale Carnegie）</p>
<p><strong>Goodreads评分：</strong>4.2</p>
<p><strong>英文原版书页数：</strong>288</p>
<p>戴尔·卡耐基是一位作家和教育家，在其漫长的职业生涯中，开发了自我提升、销售技巧、公众演讲技巧和人际交往技能的培训课程。</p>
<p>写于1936年的《<a href="https://www.amazon.com/How-Friends-Influence-People-Revised/dp/067142517X/" rel="nofollow noopener noreferrer" target="_blank">如何赢得朋友和影响他人</a>》被认为是自我成长类书籍的经典之作，销量超过3000万册，是<a href="https://en.wikipedia.org/wiki/List_of_best-selling_books" rel="nofollow noopener noreferrer" target="_blank">有史以来最畅销的书籍之一</a>。卡耐基的书籍是运用他在教授商业教育课程的几十年间获得的知识编写的。</p>
<p>在书中，卡耐基探讨了在职业生涯还是个人生活中与人交往的实用技巧。他提供了让人喜欢你的建议，提供说服人们接受你观点的技巧，并讨论了如何在不引起怨恨的情况下获得作为领导者的尊重。</p>
<p><strong>精彩语录：</strong>“让你快乐或不快乐的并不是你拥有什么、你是谁、你在哪里或你在做什么，而是你对这些的看法。”</p>
<h3 id="9">9. 影响力：说服的心理学</h3>
<p><strong>作者：</strong>罗伯特·B·西奥迪尼（Robert Cialdini）</p>
<p><strong>Goodreads评分：</strong>4.2</p>
<p><strong>英文原版书页数：</strong>320</p>
<p>罗伯特·B·西奥迪尼是亚利桑那州立大学的心理学和市场营销教授。在《<a href="https://www.influenceatwork.com/store-new/" rel="nofollow noopener noreferrer" target="_blank">影响力</a>》一书中，他探讨了说服背后的心理学，并为在商业和市场营销领域影响他人提供了实用框架。</p>
<div style="text-align: center;"><img style="float: none;" alt="最佳商业书籍《影响力》的封面" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Influence.jpg?v=1739944561" loading="lazy"></div>
<p>西奥迪尼认为，在一个充满干扰的世界中，人们往往依赖于概括和假设来做出决定，而非单纯依赖证据。西奥迪尼利用心理学、市场营销、经济学、人类学和社会科学领域的实证研究来支持他的论点。</p>
<p>《影响力》明确了六个影响人类决策的原则，并以真实的案例，说明了这些原则在尝试说服他人时如何指导你的决策。西奥迪尼的书中提供了实用工具，使其成为最有用的市场营销书籍之一，尤其适合没有太多商业经验的创业新手。</p>
<p><strong>精彩语录：</strong>“真正有天赋的谈判者，初始立场都足够夸张，以便进行一系列让步，从而获得理想的最终报价，但又不会显得太荒谬，让人们一开始就觉得不合理。”</p>
<h3 id="10">10. 向前一步：女性、工作及领导意志</h3>
<p><strong>作者：</strong>雪莉·桑德伯格（Sheryl Sandberg）</p>
<p><strong>Goodreads评分：</strong>3.9</p>
<p><strong>英文原版书页数：</strong>217</p>
<p>雪莉·桑德伯格撰写了《<a href="https://www.amazon.com/Lean-Women-Work-Will-Lead/dp/0385349947" rel="nofollow noopener noreferrer" target="_blank">向前一步</a>》，旨在向女性企业家和商业领袖赋能。在<a href="https://leanin.org/book" rel="nofollow noopener noreferrer" target="_blank">这本书中</a>，她谈到女性往往会自我设限，不允许自己追求商业和领导机会。书中结合研究并穿插相关叙述和故事，向希望在商业中出类拔萃的女性提供了可行的建议。</p>
<div style="text-align: center;"><img style="float: none;" alt="商业书籍《向前一步》的封面" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Lean_in.jpg?v=1739944590" loading="lazy"></div>
<p>不过，这本书并不仅仅是为女性准备的。雪莉还为希望支持女性在商业和领导岗位上发展的男性提供了见解和建议。这是一本无论男女都值得一读的书。</p>
<p><strong>精彩语录：</strong>“未来将不会有女性领导者。只有领导者。”</p>
<h3 id="11">11. 不可替代的人：如何成为不可或缺的自己</h3>
<p><strong>作者：</strong>塞斯·戈丁（Seth Godin）</p>
<p><strong>Goodreads评分：</strong>3.8</p>
<p><strong>英文原版书页数：</strong>244</p>
<p>塞斯·戈丁是畅销书作者，此前是商业高管，被《商业内幕》称为<a href="https://www.businessinsider.com/20-books-by-the-most-influential-thinkers-in-business-2015-11" rel="nofollow noopener noreferrer" target="_blank">商业界最具影响力的思想家之一</a>。</p>
<p>在《<a href="https://www.amazon.com/Linchpin-Are-Indispensable-Seth-Godin/dp/1591843162/" rel="nofollow noopener noreferrer" target="_blank">不可替代的人</a>》中，戈丁探讨了“不可替代”员工的概念：那些愿意打破规则，并创新工作方式的人。戈丁认为，这些人是不可或缺的，对于任何想要成长和繁荣的公司至关重要。</p>
<p>无论你是想要理解自己为何成为有价值资产创作者，还是试图找到有价值的新员工企业主，《不可替代的人》都可以为你提供重要的见解。</p>
<p><strong>精彩语录：</strong>“艺术家是这样的人：他们凭借勇气、洞察力、创造力和胆识去挑战现状，并且对此倾注了深刻的个人情感。”</p>
<h3 id="12">12. 心态：成功的新心理学</h3>
<p><strong>作者：</strong>卡罗尔·S·德韦克（Carol S. Dweck）</p>
<p><strong>Goodreads评分：</strong>4.1</p>
<p><strong>英文原版书页数：</strong>276</p>
<p>卡罗尔·S·德韦克的《<a href="https://www.amazon.com/Mindset-Psychology-Carol-S-Dweck/dp/0345472322/ref=sr_1_1?gclid=Cj0KCQiA0oagBhDHARIsAI-Bbgc0HZgXa_--GHge78ePk5mehBy6gun_jMJQhppBXNJzuBtFpyaVN7EaAkPGEALw_wcB&amp;hvadid=590607532060&amp;hvdev=c&amp;hvlocphy=200534&amp;hvnetw=g&amp;hvqmt=e&amp;hvrand=510250250956064939&amp;hvtargid=kwd-362806939127&amp;hydadcr=22132_9764309&amp;keywords=mindset+new+psychology+of+success&amp;qid=1677860180&amp;sr=8-1" rel="nofollow noopener noreferrer" target="_blank">心态</a>》一书中都是关于成功心理学的研究，不仅限于商业，还涉及生活的各个方面。她得出结论，人们的行为反映了他们对自己能力的看法。她提供了两种观点：“固定心态”——相信自己的能力是固定的，或“成长心态”——相信自己的能力可以发展和改善。</p>
<p>本书还深入探讨了虚假的成长心态。换句话说，你可能<em>认为</em>你展现了成长心态，但实际上你并没有如你所想的那样发展技能。真正拥有成长心态的人不仅能更容易地实现个人成功，还能引导和激励他人成功。</p>
<p><strong>精彩语录：</strong>“无论你的能力如何，努力是点燃能力并将其转化为成就的关键。”</p>
<h3 id="13">13. 谈判力：如何在谈判中获得优势</h3>
<p><strong>作者：</strong>克里斯·沃斯（Chris Voss）</p>
<p><strong>Goodreads评分：</strong>4.3</p>
<p><strong>英文原版书页数：</strong>288</p>
<p>克里斯·沃斯是一位商业教授，<a href="https://www.blackswanltd.com/never-split-the-difference" rel="nofollow noopener noreferrer" target="_blank">黑天鹅集团</a>的首席执行官，前FBI人质谈判专家——被广泛认为是说服心理学的专家。</p>
<p><img alt="" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/never_split_the_difference.jpg?v=1739944623" loading="lazy"></p>
<p>在《<a href="https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805/" rel="nofollow noopener noreferrer" target="_blank">谈判力</a>》中，沃斯揭示了他在自己职业生涯中用于高风险谈判的策略。沃斯探讨了如何建立信任，克服情感障碍，使用同理心作为工具而非障碍，以及如何使用语言进行清晰沟通。</p>
<p>初创企业主需要与他们的商业伙伴、投资者、员工、承包商及其他各种利益相关者进行谈判。《谈判力》提供了处理谈判中各种因素的工具和技巧。</p>
<p><strong>精彩语录：</strong>“如果你以为对方的思维方式和你一样，那你就错了。这不是同理心，而是一种投射。”</p>
<h3 id="14">14. 重来：不拘一格的商业手册</h3>
<p><strong>作者：</strong>杰森·弗里德和大卫·海尼梅尔·汉森（Jason Fried, David Heinemeier Hansson）</p>
<p><strong>Goodreads评分：</strong>3.9</p>
<p><strong>英文原版书页数：</strong>279</p>
<p>《<a href="https://www.amazon.com/Rework-Jason-Fried/dp/0307463745/" rel="nofollow noopener noreferrer" target="_blank">重来</a>》一书的作者是杰森·弗里德和大卫·海尼梅尔·汉森（Jason Fried, David Heinemeier Hansson），前者是来自Basecamp的首席执行官，后者是发明Ruby on Rails网络开发框架的程序员。</p>
<div style="text-align: center;"><img style="float: none;" alt="商业书籍《重来：不拘一格的商业手册》的封面" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/rework.jpg?v=1739944645" loading="lazy"></div>
<p>弗里德和汉森都是拥有技术背景的企业家，为任何可能在其领域是专家但在创业世界是初学者的企业主提供了很好的建议。《重来》抛弃了传统商业术语，提供了具体明了的建议。</p>
<p>在这本《纽约时报》畅销书中，弗里德和汉森向读者提供了多种低成本的商业增长方式，教导如何提高生产力，避免被过多的<a href="/zh/blog/business-proposal">计划</a>拖累，以及如何以较少的启动资金为自己的业务获得曝光。</p>
<p><strong>精彩语录：</strong>“当你不知道自己相信什么时，一切都变成了争论。所有事情都是可以辩论的。但是当你为某件事情站出来时，决策就变得显而易见。”</p>
<h3 id="15">15. 从为什么开始：如何激励他人行动</h3>
<p><strong>作者：</strong>西蒙·西内克（Simon Sinek）</p>
<p><strong>Goodreads评分：</strong>4.1</p>
<p><strong>英文原版书页数：</strong>253</p>
<p>在《<a href="https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591842808/" rel="nofollow noopener noreferrer" target="_blank">从为什么开始</a>》中，作者和励志演讲者<a href="https://simonsinek.com/books/start-with-why/" rel="nofollow noopener noreferrer" target="_blank">西蒙·西内克</a>考察了伟大领导者的生活，从马丁·路德·金到史蒂夫·乔布斯，试图发掘他们成功的共同原因，尽管他们的目标和愿望各不相同。</p>
<div style="text-align: center;"><img class="block block--bordered" style="float: none;" alt="最佳商业书籍《从为什么开始》的封面" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start_with_why_480x480_235d7cda-c892-44ba-928d-4191e51d3fc1.jpg?v=1739944672" loading="lazy"></div>
<p>他的结论是：伟大的领导者会问<em>为什么</em>。<em>为什么</em>顾客会选择某些品牌？<em>为什么</em>人们会忠于某些领导者而不是其他人？<em>为什么</em>公司会失败？伟大的领导者希望理解事情发生的原因，并尽其所能找到答案。</p>
<p>西内克结合了一系列真实的经历，清晰地描绘出领导和激励他人所需的特质。他的书籍适合所有想要理解自信领导含义的人阅读。</p>
<p><strong>精彩语录：</strong>“伟大的公司并不是雇佣有技能的人并激励他们，而是雇佣已经有动机的人并激励他们。”</p>
<h3 id="16">16. 每周工作4小时：逃离朝九晚五，随时随地开始新生活</h3>
<p><strong>作者：</strong>蒂姆·费里斯（Timothy Ferriss）</p>
<p><strong>Goodreads评分：</strong>3.9</p>
<p><strong>英文原版书页数：</strong>308</p>
<p>蒂姆·费里斯是一位著名的企业家、投资者、作家、播客主持人和生活方式专家。他的书《<a href="https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357/" rel="nofollow noopener noreferrer" target="_blank">每周工作4小时</a>》（是<em>四小时</em>系列的第一本）在<a href="https://tim.blog/about/" rel="nofollow noopener noreferrer" target="_blank">《纽约时报》畅销书榜单</a>上占据了超过四年的时间，被认为是关于生产力的最佳书籍之一。</p>
<div style="text-align: center;"><img style="float: none;" alt="畅销商业书籍《每周工作4小时》的封面" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/4_hour_workweek.jpg?v=1739944704" loading="lazy"></div>
<p>在《每周工作4小时》中，费里斯认为，成功来自于不休息且长时间的艰苦工作的观念是错误的。相反，他指导读者如何重新设计生活方式，通过多种策略腾出时间，比如优先处理重要事务、学习如何将收入来源自动化，以及放弃无效的任务。</p>
<p><strong>精彩语录：</strong>“我们最害怕做的事情通常是我们最需要做的事情。”</p>
<h3 id="17">17. 学习的艺术：追求卓越的旅程</h3>
<p><strong>作者：</strong>约书亚·维茨金（Josh Witzkin）</p>
<p><strong>Goodreads评分：</strong>4.5</p>
<p><strong>英文原版书页数：</strong>263</p>
<p><a href="https://www.joshwaitzkin.com/the-art-of-learning" rel="nofollow noopener noreferrer" target="_blank">约书亚·维茨金</a>是一位国际象棋大师、竞技武术家和作家，因在10岁时击败国际象棋大师爱德华·弗鲁姆金而成名。</p>
<div style="text-align: center;"><img class="block block--bordered" style="float: none;" alt="最佳商业书籍《学习的艺术》的封面" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/art_of_learning.jpg?v=1739944732" loading="lazy"></div>
<p>在《<a href="https://www.amazon.com/Art-Learning-Journey-Pursuit-Excellence/dp/0743277457/" rel="nofollow noopener noreferrer" target="_blank">学习的艺术</a>》中，维茨金分享了如何培养企业家思维的见解，并提供了他不断学习和适应的策略。对维茨金而言，失败是成长的机会。在他的书中，他教导读者如何接受失败、从中学习，并利用失败来成长，理解自己的弱点，以便做出改进。</p>
<p><strong>精彩语录：</strong>“成长发生在抵抗的时刻。我们通过挑战自我、探索自身能力的边界来学习。”</p>
<h3 id="18">18. 设计心理学：日常的设计</h3>
<p><strong>作者：</strong>唐纳德·诺曼（Donald Norman）</p>
<p><strong>Goodreads评分：</strong>4.1</p>
<p><strong>英文原版书页数：</strong>257</p>
<p>唐·诺曼是一位研究员、教授和商业顾问，被誉为可用性工程领域的顶尖专家之一。在《<a href="https://www.amazon.com/Design-Everyday-Things-Revised-Expanded/dp/0465050654/" rel="nofollow noopener noreferrer" target="_blank">设计心理学：日常的设计</a>》中，他根据自己长期职业生涯中的经验提供了如何设计良好产品的建议。</p>
<p>诺曼首先探讨了一些最经典的产品设计，如门把手、开关和炉灶，让人们思考为何最经典的设计往往是最简单的。</p>
<p>答案与人类大脑处理信息的方式有关。许多设计师在努力创造一个可以做所有事情的产品时，但他们往往会忽视了人类认知心理学，设计师应该致力于设计出一个能够<em>非常好地完成一件事情</em>的产品。</p>
<p>诺曼的书是任何正在设计新产品的人完美的入门书。</p>
<p><strong>精彩语录：</strong>“实际上，良好的设计比糟糕的设计更难被察觉，部分原因是良好的设计满足了我们的需求，以至于设计变得不可见。”</p>
<h3 id="19">19. 创业的迷思：为什么大多数小企业都不成功以及如何避免失败</h3>
<p><strong>作者：</strong>迈克尔·E·格伯（Michael E. Gerber）</p>
<p><strong>Goodreads评分：</strong>4</p>
<p><strong>英文原版书页数：</strong>269</p>
<p>迈克尔·E·格伯是<a href="https://www.michaelegerbercompanies.com/product/the-e-myth-revisited/" rel="nofollow noopener noreferrer" target="_blank">迈克尔·E·格伯公司</a>的创始人，这是一家位于加利福尼亚的商业技能培训公司。在《<a href="https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280/" rel="nofollow noopener noreferrer" target="_blank">创业的迷思</a>》中，格伯探讨了为什么80%的小企业失败，并提供了如何确保企业不在这80%失败行列的见解。</p>
<div style="text-align: center;"><img style="float: none;" alt="商业书籍《创业的迷思》的封面" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/e-myth.jpg?v=1739944758" loading="lazy"></div>
<p>格伯的论点是，人们错误地认为技术知识会转化为商业成功，但这通常并不成立。格伯指导读者如何打破这种思维定势，建立依赖于“系统”的商业，而非依赖于个人的技能。</p>
<p>《创业的迷思》是科技企业家必读的书籍，探讨了拥有创新产品的公司如何因未考虑这种创新如何转化为商业成功而做出自我破坏。</p>
<p><strong>精彩语录：</strong>“与普遍看法相反，我的经验告诉我，商业上特别优秀的人并不是因为他们知道什么，而是因为他们对了解更多的无尽渴望。”</p>
<h3 id="20">20. 克服拖延：如何停止拖延，过上充实的生活</h3>
<p><strong>作者：</strong>彼得·路德维希和阿德拉·希克尔（Petr Ludwig和Adela Schicker）</p>
<p><strong>Goodreads评分：</strong>3.9</p>
<p><strong>英文原版书页数：</strong>272</p>
<p>人们生活在一个高科技的世界中，充满了无尽的干扰：满溢的收件箱、无休止的应用通知和永无止境的社交媒体动态，很容易就陷入了拖延的陷阱。</p>
<p>在<a href="https://www.amazon.com/End-Procrastination-Stop-Postponing-Fulfilled/dp/1250308054/" rel="nofollow noopener noreferrer" target="_blank">克服拖延</a>（The End of Procrastination: How to Stop Postponing and Live a Fulfilled Life）中，<a href="http://procrastination.com">Procrastination.com</a>的联合创始人彼得·路德维希和阿德拉·希克尔提出了一种<a href="https://procrastination.com/book" rel="nofollow noopener noreferrer" target="_blank">实用策略</a>来克服不必要的拖延，并认为拖延不仅仅是浪费时间，还会有损于过上幸福和充实生活。</p>
<div style="text-align: center;"><img class="block block--bordered" style="float: none;" alt="商业书籍《克服拖延》的封面" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/art_of_procrastination.jpg?v=1739944798" loading="lazy"></div>
<p>路德维希和希克尔探讨了大脑如何对动机和自律做出反应，概述了八种易于使用的工具，帮助想要克服拖延倾向的人。</p>
<p><strong>精彩语录：</strong>“当今世界提供的机会数量令人震惊。想象一下这些机会的程度，就像是打开的剪刀之间的空间。机会越多，这把想象中的剪刀（<em>潜力的剪刀</em>）就开得越大。今天，它们比历史上任何时候都要打开得更宽。”</p>
<h3 id="21">21. 创业维艰：如何在不确定中做出正确决策</h3>
<p><strong>作者：</strong>本·霍洛维茨（Ben Horowitz）</p>
<p><strong>Goodreads评分：</strong>4.2</p>
<p><strong>英文原版书页数：</strong>304</p>
<p>本·霍洛维茨是一位企业家、投资者、作家和风险投资公司Andreessen Horowitz的联合创始人。在《<a href="https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205/" rel="nofollow noopener noreferrer" target="_blank">创业维艰</a>》一书中，他借鉴了自己创业的经验，为想要希望成为成功企业家的读者提供建议。</p>
<p>霍洛维茨不回避谈论那些很少有商业作家愿意讨论的挑战。他探讨了经营企业的<em>艰难之处</em>：处理失败、员工间的冲突、裁员、在艰难时期坚持下去，以及做出影响利益相关者生计的大而艰难的决策。</p>
<p>霍洛维茨在书中提供的基本建议和实用技巧，为企业家在面临艰难选择时采取行动并在现代世界中领导成功企业提供了关键指导。</p>
<p><strong>精彩语录：</strong>“每当我遇到成功的首席执行官时，我都会问他们是如何做到的。平庸的首席执行官会会归因于他们的卓越战略举措或敏锐的商业头脑，或其他各种自我赞扬的解释。伟大的首席执行官在回答时往往非常一致，他们都会说，‘我没有放弃。’”</p>
<h3 id="22">22. 创新者的解答：颠覆式创新的增长秘诀</h3>
<p><strong>作者：</strong>克莱顿·克里斯滕森和迈克尔·E·雷诺（Clayton M. Christensen和Michael E. Raynor）</p>
<p><strong>Goodreads评分：</strong>4</p>
<p><strong>英文原版书页数：</strong>304</p>
<p>商业顾问和学者<a href="https://claytonchristensen.com/books/the-innovators-solution/" rel="nofollow noopener noreferrer" target="_blank">克莱顿·克里斯滕森</a>因提出“<a href="https://www.wsj.com/articles/clayton-christensen-has-a-new-theory-1475265067" rel="nofollow noopener noreferrer" target="_blank">颠覆性创新</a>”理论而享有盛誉，这是一种创造全新市场、取代既有产品的创新。</p>
<p>在<a href="https://www.amazon.com/Innovators-Solution-Creating-Sustaining-Successful/dp/1422196577/" rel="nofollow noopener noreferrer" target="_blank">创新者的解决方案</a>中，他与商业顾问迈克尔·E·雷诺扩展了颠覆性创新的概念，认为公司可以<em>也应该</em>对自己的行业进行颠覆，尤其是在现代这个快速发展的数字时代。</p>
<p><img alt="" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/innovators_solutiion.jpg?v=1739944826" loading="lazy"></p>
<p>克里斯滕森和雷诺用真实的案例探讨了成功（和不成功）颠覆行业的公司，并提供了创造合适条件和识别颠覆时机的框架。</p>
<p><strong>精彩语录：</strong>“研究表明，从历史上看，超过90%的成功新企业中，创始人最初刻意制定的战略并不是最终让企业取得成功的战略。”</p>
<h3 id="23">23. 聪明的投资者</h3>
<p><strong>作者：</strong>本杰明·格雷厄姆（Benjamin Graham）</p>
<p><strong>Goodreads评分：</strong>4.2</p>
<p><strong>英文原版书页数：</strong>623</p>
<p>本杰明·格雷厄姆是一位经济学家、教授和投资者，被商业界广泛称为“<a href="https://www.businessinsider.com/eight-lessons-from-benjamin-graham-2013-2" rel="nofollow noopener noreferrer" target="_blank">价值投资之父</a>”。</p>
<p>《聪明的投资者》于1949年出版，但仍对当今的股市投资提供相关建议。格雷厄姆专注于降低经济风险的投资，并指导读者如何根据研究而非投机来寻找长期、风险低的投资。</p>
<p>对于想要获得个人财务指导并学习如何做出明智财务决策的人，《聪明的投资者》都是必读的书籍。</p>
<p><strong>精彩语录：</strong>“聪明的投资者是现实主义者，他们向乐观者卖出，从悲观者手中买入。”</p>
<h3 id="24">24. 精益创业：新创企业的成长思维</h3>
<p><strong>作者：</strong>埃里克·里斯（Eric Ries）</p>
<p><strong>Goodreads评分：</strong> 4.1</p>
<p><strong>英文原版书页数：</strong> 299</p>
<p>埃里克·里斯是一位企业家，以其在信息架构、可用性和服务设计领域的工作而闻名。在《<a href="https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898/" rel="nofollow noopener noreferrer" target="_blank">精益创业</a>》中，里斯探讨了为什么大多数初创企业失败，并提供了如何在企业早期阶段避免失败的见解。</p>
<p>里斯提到，最成功的初创企业利用人类创造力，同时<a href="/blog/startup-financial-tips">保持低成本</a>，专注于快速测试，有效地通过消除多余的虚荣指标来衡量成功，并不断适应客户地需求。</p>
<p>里斯的书为公司提供了一种持续测试其愿景的方法，并描述了如何使用创新技术适应变化。对于想要避免初创企业陷入失败陷阱的人而言，《精益创业》都是必读的书籍。</p>
<p><strong>精彩语录：</strong>“我们必须了解客户真正想要的，而不是他们所说的或我们认为他们应该想要的。”</p>
<h3 id="25">25. 最重要的事只有一件：实现非凡成果的惊人简单真理</h3>
<p><strong>作者：</strong>加里·凯勒和与杰伊·帕帕桑（Gary Keller和Jay Papasan）</p>
<p><strong>Goodreads评分：</strong>4.1</p>
<p><strong>英文原版书页数：</strong>240</p>
<p>在《<a href="https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776/" rel="nofollow noopener noreferrer" target="_blank">最重要的事只有一件</a>》一书中，房地产企业家和畅销书作家加里·凯勒讨论了他的成功策略，强调将工作量缩小，专注于更重要的任务，而不被次要事务拖累。</p>
<p>凯勒认为，尽管人们倾向于将所有事情都视为重要级别，但并非所有事情都同等重要。凯勒的成功方法是将焦点缩小到最重要的事情上。他表示，多任务处理往往导致每项任务的工作质量下降，并将多任务处理的观念称为谎言。</p>
<p>凯勒的智慧适用于任何人，但对想要有效评估最大优先事项，并有效管理时间的企业家尤其重要。</p>
<p><strong>精彩语录：</strong>“工作是一只橡胶球。如果弄掉了它，它会反弹。其他四个球——家庭、健康、朋友、诚信——是由玻璃制成的。如果你掉了其中一个，它就会不可逆转地划伤、损坏，甚至可能破碎。”</p>
<h3 id="26">26. 十天MBA：掌握美国顶尖商学院的技能</h3>
<p><strong>作者：</strong>史蒂文·西尔比格（Steven Silbiger）</p>
<p><strong>Goodreads评分：</strong>3.7</p>
<p><strong>英文原版书页数：</strong>448</p>
<p>在《<a href="https://www.amazon.com/Ten-Day-MBA-4th-Step-Step/dp/0062199579/" rel="nofollow noopener noreferrer" target="_blank">十天MBA</a>》一书中，MBA和市场营销总监史蒂文·A·西尔比格为读者提供了一门速成课程，涵盖他在教授商业课程期间所学到的一切，结合理论概念和实用技能，如<a href="/blog/15334373-small-business-accounting-101-ten-steps-to-get-your-startup-on-track">会计</a>、金融、<a href="/blog/marketing-strategies">营销策略</a>、定量分析、运营、经济学、组织行为和伦理。</p>
<p>西尔比格的国际公认的综合指南汇集了来自全球商学院的课程，基于哈佛、斯坦福、宾夕法尼亚大学、芝加哥大学、西北大学和弗吉尼亚大学MBA学生的笔记。</p>
<p><strong>精彩语录：</strong>“营销是一种艺术与科学的特殊结合。营销课程中有很多东西可以学习，但没有任何学校能教会你成为真正优秀的营销人员所需的经验、直觉和创造力。这就是为什么，有天赋的人薪水如此之高。”</p>
<h3 id="27">27. 思考致富</h3>
<p><strong>作者：</strong>拿破仑·希尔（Napoleon Hill）</p>
<p><strong>Goodreads评分：</strong> 4.1</p>
<p><strong>英文原版书页数：</strong> 233</p>
<p>最初于1937年在大萧条期间出版的《<a href="https://www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331/" rel="nofollow noopener noreferrer" target="_blank">思考致富</a>》是自我成长和发展领域的经典之作。在撰写此书时，拿破仑·希尔研究了40多位百万富翁的生活，目的在于发现他们之间的共同点。</p>
<p>他得出结论，成就的起点是对更好事物的渴望。即使频繁失败，也是实现成功的必经之路。</p>
<p>希尔为实现目标提供了具体的指导，即保持高度专注，并指出最大的成功往往是在经历最重大的挫折之后取得的。</p>
<p><strong>精彩语录：</strong>“所有成就的起点是渴望。时刻牢记这一点。微弱的渴望带来微弱的结果，就像小火焰产生小热量一样。”</p>
<p><strong>阅读更多：</strong> <a href="/zh/blog/entrepreneur-quotes">101条企业家名言，为创业者鼓劲加油</a></p>
<h3 id="28">28. 思考，快与慢</h3>
<p><strong>作者：</strong>丹尼尔·卡尼曼（Daniel Kahneman）</p>
<p><strong>Goodreads评分：</strong>4.1</p>
<p><strong>英文原版书页数：</strong>499</p>
<p>丹尼尔·卡尼曼是一位心理学家和诺贝尔经济学奖得主，以其在判断和决策心理学方面的专业知识而闻名。在《<a href="https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374275637/" rel="nofollow noopener noreferrer" target="_blank">思考，快与慢</a>》一书中，他探讨了两种系统——<em>直觉</em>和<em>慢思考</em>——如何共同作用来塑造人们的判断，并帮助人们做出决策。</p>
<p>作为行为经济学领域的专家，卡尼曼利用他的见解为读者解释了压力如何影响决策，并探讨了确认偏见如何使人们急于下结论。</p>
<p>卡尼曼的见解不仅对希望改善自身决策能力的商家有帮助，也对想要深入了解消费者决策过程的市场营销人员有益。</p>
<p><strong>精彩语录：</strong>“智力不仅是推理的能力；它也是在需要时找到相关材料并调动注意力的能力。”</p>
<h3 id="29">29. 巨人的工具：顶尖人物的策略、习惯与方法</h3>
<p><strong>作者：</strong>蒂姆·费里斯（Timothy Ferriss）</p>
<p><strong>Goodreads评分：</strong>4.1</p>
<p><strong>英文原版书页数：</strong>707</p>
<p>在他广受欢迎的<a href="/blog/business-podcasts">商业播客</a>《蒂姆·费里斯秀》中，费里斯采访了各种各样的嘉宾，包括著名演员、传奇运动员、杰出科学家、艺术家和商业领袖。在《<a href="https://www.amazon.com/Tools-Titans-Billionaires-World-Class-Performers/dp/1328683788/" rel="nofollow noopener noreferrer" target="_blank">巨人的工具</a>》一书中，他总结和提炼了节目中嘉宾的习惯、策略和日常作息。</p>
<p>费里斯跳过了关于努力和态度的模糊陈述，而是专注于他从节目嘉宾那里获得的真实可行的技术。在《巨人的工具》中，费里斯生动地描绘了最成功的人士的生活习惯如何促成他们的成功。</p>
<p>《巨人的工具》不仅激励人心，还为读者提供了实用解决方案，并深入探讨了最成功的人士是如何成长和发展的。</p>
<p><strong>精彩语录：</strong>“创造力是一种无限的资源。你花得越多，就拥有得越多。”</p>
<p><strong>阅读更多：</strong><a href="/zh/blog/books-for-entrepreneurs">经典的创业书籍推荐：从0到1，助力创业者迈向成功</a></p>
<h3 id="30">30. 从0到1：开启商业与未来的秘密</h3>
<p><strong>作者：</strong>彼得·蒂尔（Peter Thiel）</p>
<p><strong>Goodreads评分：</strong>4.1</p>
<p><strong>英文原版书页数：</strong>195</p>
<p>彼得·蒂尔是一位亿万富翁企业家和风险投资家，还是PayPal、Palantir Technologies和Founders Fund的联合创始人。《<a href="https://www.amazon.com/Zero-One-Notes-Startups-Future/dp/0804139296/" rel="nofollow noopener noreferrer" target="_blank">从0到1</a>》基于蒂尔在2012年关于初创企业的讲座笔记<a href="https://blakemasters.tumblr.com/peter-thiels-cs183-startup" rel="nofollow noopener noreferrer" target="_blank">系列文章</a>。</p>
<p>《从0到1》是一本关于创新的入门书，探讨企业家如何通过学习跳出框框来发展<a href="/blog/low-investment-business-ideas">新想法</a>，对于想要<a href="/blog/niche-markets">开辟盈利细分市场</a>的商业人士而言，这是一本好书。《大西洋月刊》的作家德里克·汤普森称，《从0到1》可能是<a href="https://www.theatlantic.com/business/archive/2014/09/peter-thiel-zero-to-one-review/380738/" rel="nofollow noopener noreferrer" target="_blank">他读过的最好的商业书籍</a>。</p>
<p><strong>精彩语录：</strong>“公司的创立时刻确实只发生一次：只有在一开始，你才有机会制定规则，使人们朝着未来创造价值的方向努力。”</p>
<h3 id="31">31. 好战略，坏战略：区别及重要性</h3>
<p><strong>作者：</strong>理查德·鲁梅尔特（Richard Rumelt）</p>
<p><strong>Goodreads评分：</strong>4.1</p>
<p><strong>英文原版书页数：</strong>320</p>
<p>理查德·鲁梅尔特是加州大学洛杉矶分校安德森管理学院的教授，也是企业战略领域的知名顾问。凭借工程和管理背景，鲁梅尔特在战略思维领域处于领先地位，因其对商业和竞争战略的清晰而深刻的分析而闻名。《<a href="https://www.amazon.com/Good-Strategy-Bad-Difference-Matters/dp/0307886239" rel="nofollow noopener noreferrer" target="_blank">好战略坏战略</a>》对商业中常常被误解和误用的战略概念进行了批判性审视。鲁梅尔特强调，好的战略是做出明确、一致的决策并设定优先事项，而坏的战略则表现为空洞、未能面对挑战和缺乏焦点。鲁梅尔特深入探讨了有效战略的标志，以及导致糟糕战略决策的常见陷阱。他使用真实案例来说明，好的战略能够识别关键问题，并制定一致的行动计划来解决这些问题。这本书既是对当前战略思维状态的批判，也是创造更好战略的指南。</p>
<p><strong>精彩语录：</strong>“战略的最基本理念是将力量应用于弱点。”</p>
<h3 id="32">32. 驱动力：关于激励的惊人真相</h3>
<p><strong>作者：</strong>丹尼尔·H·平克（Daniel H. Pink）</p>
<p><strong>Goodreads评分：</strong> 3.95</p>
<p><strong>英文原版书页数：</strong> 242</p>
<p>丹尼尔·H·平克是一位著名的作家，曾担任白宫演讲撰稿人。凭借法律和商业背景，平克撰写了多本关于工作、动机和行为变化的畅销书。他的工作通常基于社会科学研究，挑战传统智慧并提供新见解。《<a href="https://www.amazon.com/Drive-Surprising-Truth-About-Motivates/dp/1594484805" rel="nofollow noopener noreferrer" target="_blank">驱动力：关于激励的惊人真相</a>》挑战了依赖奖励和惩罚的传统动机观念，通常被称为“胡萝卜和大棒”方法。平克认为，这些方法已经过时，真正的激励来自内在因素，即自主性、掌握和目标。平克探讨了创造环境培养真正动机的新框架。他解释说，人们更受内在渴望的激励，渴望掌控自己的生活、提高技能并为更伟大的事业做出贡献。平克通过心理学、经济学和社会学的丰富研究支持他的论点，并为个人和组织提供实用建议，从而营造更有动力和更高效的环境。</p>
<p><strong>精彩语录：</strong>“人类天生就有一种内在的驱动力，渴望自主、自我决定，并与他人建立联系。当这种驱动力得到释放时，人们会取得更多成就，过上更富足的生活。”</p>
<h3 id="33">33. 权力的48条法则</h3>
<p><strong>作者：</strong>罗伯特·格林（Robert Greene）</p>
<p><strong>Goodreads评分</strong>：4.13</p>
<p><strong>英文原版书页数：</strong> 452</p>
<p>罗伯特·格林是一位作家和演讲者，以其关于战略、权力和诱惑的书籍而闻名。凭借古典研究学位和跨多个行业的多样化职业生涯，格林已成为自我成长和商业战略领域的突出人物。他的作品通常以深入的历史分析和实用见解为特征。<a href="https://www.amazon.com/48-Laws-Power-Robert-Greene/dp/0140280197" rel="nofollow noopener noreferrer" target="_blank">权力的48条法则</a>是理解和运用权力的完整指南。通过从政治、战争和商业等各个领域的历史实例，格林将数百年的知识提炼为48条简明的法则，旨在帮助你驾驭权力的复杂性。本书解释了历史上权力人物使用的策略和战术。每条法则都附有历史轶事和如何在生活的各个方面应用这些原则的实用建议。《权力的48条法则》因其坦诚和有时无情的实现和维持权力的方法而受到赞扬或批评。</p>
<p><strong>精彩语录：</strong>“当你向世界公开地表现自己，展示自己的才能时，自然就会激起各种怨恨、嫉妒和各种不安全感……你不能一辈子都担心他人的琐碎感受。”</p>
<h2>记住，阅读是基础</h2>
<p>也许因为阅读也是一种休闲活动，人们很难将阅读最佳商业书籍视为创业的一部分。在快节奏的数字世界中，人们可能会认为阅读这样的休闲活动浪费时间，但事实并非如此。</p>
<p>阅读是对你思维的锻炼。人们永远不会认为慢跑或举重是运动员的“浪费时间”，而阅读也不应被视为浪费创业者的时间。</p>
<p>阅读是<em>学习</em>，有助于减压，同时也能培养沟通、解决问题和创造性思维等技能，这些技能在建立和发展自己的企业中很有必要。</p>
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<h2 id="">最佳商业书籍——常见问题</h2>
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<h3 itemprop="name">应该读什么商业书籍？</h3>
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《原子习惯：如何养成好习惯、戒掉坏习惯》，作者：詹姆斯·克利尔 </li>
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《眨眼之间：不假思索的判断力》，作者：马尔科姆·格拉德威尔 </li>
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《轻松创业：按自己的节奏创造成功、自由与富足》，作者：丹尼斯·达菲尔德-托马斯 </li>
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《单人公司：小而美的创业之道》，作者：保罗·贾维斯 </li>
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《深度工作：如何有效利用每一点脑力》，作者：卡尔·纽波特 </li>
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《从优秀到卓越：为什么有些公司能够实现跨越，而其他公司不能》，作者：吉姆·柯林斯 </li>
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《人性的弱点：如何赢得朋友与影响他人》，作者：戴尔·卡耐基 </li>
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《影响力：说服的心理学》，作者：罗伯特·B·西奥迪尼 </li>
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《向前一步：女性、工作及领导意志》，作者：雪莉·桑德伯格 </li>
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《创新者的解答：颠覆式创新的增长秘诀》，作者：克莱顿·M·克里斯滕森 </li>
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<h3 itemprop="name">商业书籍有用吗？</h3>
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<p>商业书籍是有用的。如果你在选择商业书籍，就可以找一本帮助你实现下一个目标的商业书籍。这些书籍可以从多个防霾你帮助你，培养市场领导能力，建立高绩效团队，等等。</p>
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<h3 itemprop="name">企业家必读的一本书是什么？</h3>
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<p>每位企业家都应该阅读西蒙·西内克（Simon Sinek）的《从为什么开始：如何激励他人行动》。</p>
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<h3 itemprop="name">阅读商业书籍有好处吗？</h3>
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<p>是的，阅读商业书籍是有好处的。通过阅读商业书籍，你可以找到灵感和动力，获得宝贵的见解，并学习新技能。</p>
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</div> </div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row justify-between flex-row-reverse"><div class="h-16 w-16 tablet-xl:mr-4 grow-0 shrink-0 bg-[#D9D9D9] rounded-full overflow-hidden flex justify-center items-center text-white text-xl font-extrabold"><div>SS</div></div><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><span itemProp="name">Shopify Staff</span></span></div><div class="text-body-sm text-shade-50">更新时间<!-- --> <time>2025年2月17日</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs font-aktivgroteskextended uppercase mt-4 tablet-xl:mt-0 tablet-xl:text-right">分享文章</div><ul id=":R5ed4ll5:" class="flex gap-4 mt-4" 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itemProp="name">Shopify Staff</span></span></div><div class="text-body-sm text-shade-50">更新时间<!-- --> <time>2025年2月17日</time></div><div id="blog-side-banners"><div class="mt-[640px] border-t border-shade-30 pt-6 hidden" data-priority="2" data-component-name="blog-CTA-sidebar-email"><p class="richtext text-xl mb-2 font-aktivgroteskextended">随时掌握 Shopify 最新动态</p><p class="richtext text-sm mb-4">免费获取开展电子商务业务的技巧、灵感和资源。所有这些资源都会直接发送到您的收件箱。</p><form action="/zh/blog/api/subscribe" id=":Rcrd4ll5H2:" method="post"><div id=":Rcrd4ll5:" data-component-name="waitlist-form-input-wrapper" class="[&amp;_input]:rounded-full [&amp;_input]:border-shade-3 [&amp;_input]:mb-1 [&amp;_input]:pl-4 [&amp;_input]:border-solid [&amp;_input]:border [&amp;_input]:border-shade-30 [&amp;_input]:text-xs tablet-xl:[&amp;_input]:text-base [&amp;_div]:text-xs tablet-xl:[&amp;_div]:text-base [&amp;_button]:bg-black [&amp;_button]:text-white [&amp;_button]:h-14 [&amp;_button]:text-lg [&amp;_button]:text-lg [&amp;_button]:hover:bg-[#3f3f46]  [&amp;_button]:active:bg-[#71717a]"><label for="email-input-:Rcrd4ll5H1:" class="sr-only">输入电子邮件地址</label><input id="email-input-:Rcrd4ll5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" spellcheck="false" autoComplete="email" name="email" placeholder="输入电子邮件地址"/><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/zh/blog/business-books"/><input type="hidden" name="locale" value="zh-Hans-US"/><input type="hidden" name="blogHandle" value="blog"/><input type="hidden" name="form_type" value="subscribe"/><div class="hidden sm:block"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div><input class="sr-only" id=":Rtcrd4ll5:" name="address" aria-label="address"/></form><p class="richtext text-xs mt-2 text-shade-60">输入您的电子邮件地址即表示您同意接收来自 Shopify 的营销电子邮件。</p></div><div class="bg-[#EEFAB3] mt-[640px] hidden" data-priority="1" data-component-name="blog-CTA-seasonal-email"><div class="p-4 pb-0"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png" alt="start-free-trial"/></div><div class="p-4"><p class="richtext color-black tracking-[-0.02em] text-2xl font-aktivgroteskextended mb-4 uppercase font-semibold">利用 POS，把握所有销售商机。</p><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fbusiness-books&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled text-base" data-component-name="button" target="">开始免费试用</a><p class="richtext text-[0.625rem] text-black pt-2"></p></div></div></div></div></div></div></div><div itemProp="publisher" itemscope="" itemType="https://schema.org/Organization"><meta itemProp="name" content="Shopify"/><div itemProp="logo" itemscope="" itemType="https://schema.org/ImageObject"><meta itemProp="url" content="https://cdn.shopify.com/assets/images/logos/shopify_logo_black.png"/><meta itemProp="width" content="210"/><meta itemProp="height" content="60"/></div></div></article><div class="grid md:grid-cols-2"><div class="relative overflow-hidden"><img class="h-full w-full object-cover absolute top-0 left-0 bottom-0" src="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040" alt="subscription banner" loading="lazy" decoding="async" width="1420" height="1040" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=400 400w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=600 600w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=800 800w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=1000 1000w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=1200 1200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=1400 1400w"/></div><div class="flex bg-black"><div class="text-left desktop:mx-10 self-center py-16 md:py-28 mx-10 md:mx-0 md:px-4 desktop:px-8"><div class="text-left text-section-dark-text [&amp;_span]:font-aktivgroteskextended [&amp;_span]:text-left tablet-xl:[&amp;_span]:text-[40px] [&amp;_span]:leading-[48px] [&amp;_span]:font-medium [&amp;_span]:tracking-normal [&amp;_p]:text-white [&amp;_p]:text-left [&amp;_p]:text-lg [&amp;_p]:leading-[26px] [&amp;_p]:font-normal [&amp;_p]:tracking-tight [&amp;_p]:pb-6" data-mode="dark" data-component-name="heading-group"><span class="richtext text-t2 text-balance">随时掌握 Shopify 最新动态</span><p class="richtext text-body-lg opacity-body pt-sm">订阅我们的博客，即可免费获取开展电子商务业务的技巧、灵感和资源。所有这些资源都会直接发送到您的收件箱。</p></div><div class="[&amp;_p]:text-left [&amp;_p]:text-xs [&amp;_p]:leading-[18px] [&amp;_p]:pt-xs [&amp;_button]:mt-[3px]" data-mode="dark" data-center="false"><form action="/zh/blog/api/subscribe" id=":R3q4ll5H2:" method="post" class="flex w-full flex-col justify-center sm:w-[406px] [&amp;_button]:bg-[#7BE986] items-start text-white"><div id=":R3q4ll5:" data-component-name="waitlist-form-input-wrapper" class="box-border flex h-14 w-full justify-between rounded-full border border-shades-60 border-[#52525B] pl-6 pr-1 items-start text-white bg-white"><label for="email-input-:R3q4ll5H1:" class="sr-only">在此处输入电子邮件地址</label><input id="email-input-:R3q4ll5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" spellcheck="false" autoComplete="email" name="email" placeholder="在此处输入电子邮件地址"/><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/zh/blog/business-books"/><input type="hidden" name="locale" value="zh-Hans-US"/><input type="hidden" name="blogHandle" value="blog"/><input type="hidden" name="form_type" value="subscribe"/><div class="hidden sm:block"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div><input class="sr-only" id=":R7bq4ll5:" name="address" aria-label="address"/></form><p class="richtext text-body-sm pt-sm sm:w-[406px] w-full items-left text-white">随时取消订阅。输入您的电子邮件地址，即表示您同意接收来自 Shopify 的营销电子邮件。</p></div></div></div></div></section><div class="relative overflow-hidden bg-blog-bannerBg py-10 tablet-xl:py-20" data-component-name="cta-footer-banner"><div class="container relative flex flex-col items-center text-center py-10 tablet-xl:py-16"><span class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-[28px] tablet-xl:text-[42px] desktop:text-[48px] max-w-[600px] tablet-xl:mb-6 leading-[36px] tablet-xl:leading-[46px] desktop:leading-[56px]">使用 Shopify 开展全渠道销售</span><p class="richtext max-w-[680px] text-body-base tablet-xl:text-body-lg mb-2 tablet-xl:mb-9">随时随地学习。免费试用 Shopify，探索您开创、经营和扩展业务所需的全部工具。</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fbusiness-books&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">开始免费试用</a></div></div><p class="richtext text-sm mt-2">免费试用 Shopify，无需提供信用卡信息。</p></div></div></div><div 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py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shop.app" aria-label="外部来源：Shop" data-component-name="shop">Shop</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/plus" aria-label="Shopify Plus" data-component-name="shopify-plus">Shopify Plus</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.linkpop.com/" aria-label="外部来源：Linkpop" data-component-name="linkpop">Linkpop</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/enterprise" aria-label="Shopify 企业版" data-component-name="shopify-企业版">Shopify 企业版</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="解决方案"><h2 class="text-base font-bold text-white">解决方案</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/online" aria-label="在线商店建站工具" data-component-name="在线商店建站工具">在线商店建站工具</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/website/builder" aria-label="建站工具" data-component-name="建站工具">建站工具</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-white/20 bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer" data-viewable-component="true"><div class="flex flex-col items-center justify-center gap-4 py-8 sm:items-start sm:gap-8 lg:flex-row lg:justify-between lg:gap-10 bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" 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33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="truncate">USA<!-- --> | <!-- -->简体中文</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="h-3 w-3 flex-shrink-0 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 sm:w-[40rem] md:w-[56rem] lg:w-[66rem] bg-zinc-900 text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" 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4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span 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Staff\",\"avatarUrl\",\"https://www.gravatar.com/avatar/feb08ab9ff840b456dca083a61def3bd?s=200\u0026d=404\",\"isDisabledAuthor\",\"gid://shopify/Article/568614322198\",\"handle\",\"business-books\",\"2025年创业者书单推荐：33本最佳商业书籍\",\"publishedAt\",\"2025-02-17T05:46:00Z\",\"image\",{\"_1959\":1976,\"_384\":1977,\"_1978\":1979,\"_1980\":1981,\"_1982\":1983},\"Image\",\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/best_business_books_2023.jpg?v=1739945043\",\"altText\",\"几本绿色封面的商业书籍\",\"width\",1848,\"height\",782,\"tags\",[1986],\"新手上路\",\"\u003cp\u003e成年后定期阅读有助于培养分析能力，提升沟通技巧，激发创造力，同时还能增强记忆力。在你感到沮丧时，书籍能够为你带来快乐，激励你做出改善，并教授你新的技能。\u003c/p\u003e\\n\u003cp\u003e这些技能都是有益的。然而，对于企业家来说，分析情况、应用所学经验并提出创新解决方案的能力尤为关键。\u003c/p\u003e\\n\u003cp\u003e作为创业者的你，如果想从书中汲取知识和技能，可以查阅下文所列出的最佳商业书籍书单。\u003c/p\u003e\\n\u003ch2 id=\\\"\\\"\u003e33本最佳商业书籍\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003e原子习惯：如何养成好习惯、戒掉坏习惯\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003e眨眼之间：不假思索的判断力\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003e轻松创业：按自己的节奏创造成功、自由与富足\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003e单人公司：小而美的创业之道\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003e深度工作：如何有效利用每一点脑力\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003e从优秀到卓越：为什么有些公司能够实现跨越，而其他公司不能\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003e如何一夜成名：商业成功的秘诀\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003e人性的弱点：如何赢得朋友与影响他人\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003e影响力：说服的心理学\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003e向前一步：女性、工作及领导意志\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003e不可替代的人：如何成为不可或缺的自己\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003e心态：成功的新心理学\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003e谈判力：如何在谈判中获得优势\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003e重来：不拘一格的商业手册\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003e从为什么开始：如何激励他人行动\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#16\\\"\u003e每周工作4小时：逃离朝九晚五，随时随地开始新生活  \u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#17\\\"\u003e学习的艺术：追求卓越的旅程\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#18\\\"\u003e设计心理学：日常的设计\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#19\\\"\u003e创业的迷思：为什么大多数小企业都不成功以及如何避免失败\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#20\\\"\u003e克服拖延：如何停止拖延，过上充实的生活\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#21\\\"\u003e创业维艰：如何在不确定中做出正确决策\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#22\\\"\u003e创新者的解答：颠覆式创新的增长秘诀\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#23\\\"\u003e聪明的投资者\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#24\\\"\u003e精益创业：新创企业的成长思维\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#25\\\"\u003e最重要的事只有一件：实现非凡成果的惊人简单真理\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#26\\\"\u003e十天MBA：掌握美国顶尖商学院的技能\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#27\\\"\u003e思考致富\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#28\\\"\u003e思考，快与慢\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#29\\\"\u003e巨人的工具：顶尖人物的策略、习惯与方法\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#30\\\"\u003e从0到1：开启商业与未来的秘密\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#31\\\"\u003e好战略，坏战略：区别及重要性\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#32\\\"\u003e驱动力：关于激励的惊人真相\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#33\\\"\u003e权力的48条法则\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"1\\\"\u003e1. 原子习惯：如何养成好习惯、戒掉坏习惯\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e詹姆斯·克利尔（James Clear）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.4\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e319\u003c/p\u003e\\n\u003cp\u003e在《\u003ca href=\\\"https://jamesclear.com/atomic-habits\\\"\u003e原子习惯\u003c/a\u003e》中，作者、企业家及摄影师詹姆斯·克利尔想要改变习惯的人提供了快速的自我提升策略。克利尔对习惯形成的深入分析揭示了坏习惯为何持续存在，并给出了停止坏习惯的行动计划。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"《原子习惯》书籍封面和两条读者评论\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Atomic_Habits.jpg?v=1739944458\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e他认为，坏习惯并非源于不愿改变，而是缺乏有效的改变策略。《原子习惯》提供了一个理解坏习惯存在原因的框架，以及实用、执行有效的改变策略。\u003c/p\u003e\\n\u003cp\u003e克利尔的指南中包含了许多激励人心的故事，讲述了运用书中策略建立好习惯的人，包括奥运金牌得主、商界领袖和脱口秀喜剧演员。《原子习惯》为创业者家提供了极大的启发，以及克服坏习惯的实用指南。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“你所采取的每一个行动都是对你希望成为的人的投票。没有单一的事件会改变你的信念，但随着投票的增加，能够证明新身份的证据也随之增加。”\u003c/p\u003e\\n\u003ch3 id=\\\"2\\\"\u003e2. 眨眼之间：不假思索的判断力\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e马尔科姆·格拉德威尔（Malcolm Gladwell）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e3.9\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e296\u003c/p\u003e\\n\u003cp\u003e在\u003ca href=\\\"https://www.amazon.com/Blink-Power-Thinking-Without/dp/0316172324/\\\"\u003e《眨眼之间》\u003c/a\u003e这本书中，记者及畅销书作家马尔科姆·格拉德威尔利用神经科学和心理学的知识，探讨人们如何在眨眼之间做出思考。那些在瞬间做出的决定并不像看上去那么简单。\u003c/p\u003e\\n\u003cp\u003e尽管决定可以迅速做出，但它们是由复杂的认知过程驱动的。在\u003cem\u003e眨眼\u003c/em\u003e中，格拉德威尔采访了一系列独特的决策专家——从能够在球员的球拍击球之前预测失误的网球教练，到能够在一秒钟内识别“假货”的古董专家。\u003c/p\u003e\\n\u003cp\u003e格拉德威尔认为，最佳的决策者并不是那些对决策给予最多考虑的人，而是那些掌握了“薄片切割”艺术的人：在瞬间从大量变量中筛选出少数重要因素的过程。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“在生活中，我们大多数人都非常擅长压制行动。即使是即兴表演老师也只需逆转这一技能，就能让自己成为非常‘有天赋’的即兴表演者。糟糕的即兴表演者往往阻碍行动，而且做到这一点的技能很高。优秀的即兴表演者则发展行动。”\u003c/p\u003e\\n\u003ch3 id=\\\"3\\\"\u003e3. 轻松创业：按自己的节奏创造成功、自由与富足\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e丹尼斯·达菲尔德-托马斯（Denise Duffield-Thomas）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.3\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e304\u003c/p\u003e\\n\u003cp\u003e《\u003ca href=\\\"https://www.denisedt.com/chillpreneur-book\\\"\u003e轻松创业\u003c/a\u003e》记录了财富心态教练丹尼斯·达菲尔德-托马斯的商业和财务方法。它指导你识别适合你个性的商业模型，如何适应营销和自我推广，以及定价和处理其他不当的财务问题的思路。\u003c/p\u003e\\n\u003cp\u003e对于想要轻松掌控现金流的企业家来说，这本书是一个很好的选择。它充满了实用且简单的建议，并且十分友好和幽默。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“不要重新发明轮子！——这是一种经典的财务障碍。我们觉得必须努力工作，但每次都会重新发明轮子。”\u003c/p\u003e\\n\u003ch3 id=\\\"4\\\"\u003e4. 单人公司：小而美的创业之道\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e保罗·贾维斯（Paul Jarvis）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e3.9\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e272\u003c/p\u003e\\n\u003cp\u003e保罗·贾维斯是一位成功的独立创业者，在\u003ca href=\\\"https://www.amazon.com/Company-One-Staying-Small-Business/dp/1328972356\\\"\u003e《单人公司》\u003c/a\u003e中分享了他的商业理念。他认为，你不需要建立一个帝国或雇佣员工就能拥有一个繁荣的企业。事实上，小型企业往往比大型企业更令人满意。\u003c/p\u003e\\n\u003cp\u003e贾维斯谈到，作为企业主的最大优势之一，是你可以创造一个平衡的生活。而且，没有等级制度和商业政治，让你可以更高效。明智地创业并不一定是创办大企业——而是更好的企业。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“找到合适的规模并专注于变得更好并没有错。小型公司也可以是一个长期计划，而不仅仅是一个垫脚石。”\u003c/p\u003e\\n\u003ch3 id=\\\"5\\\"\u003e5. 深度工作：如何有效利用每一点脑力\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e卡尔·纽波特（Cal Newport）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.1\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e296\u003c/p\u003e\\n\u003cp\u003e分心是许多人面临的问题。在《\u003ca href=\\\"https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692/\\\"\u003e深度工作\u003c/a\u003e》中，计算机科学教授\u003ca href=\\\"https://calnewport.com/writing/\\\"\u003e卡尔·纽波特\u003c/a\u003e分享了如何在充满干扰的世界中专注于认知要求高的任务。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"最佳商业书籍《深度工作》的封面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Deep_Work.jpg?v=1739944493\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e纽波特认为，专注的能力并不是人们天生具备的——这是一种技能，必须学习、实践和掌握。\u003c/p\u003e\\n\u003cp\u003e《深度工作》为读者提供了纽波特的个人训练方案，包括四条实践深度专注和建立良好习惯的规则。通过将干扰重新定义为机会而非负担，纽波特为任何寻求动力的人提供了关键建议。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“要在最佳水平上产生成果，你需要在没有干扰的情况下，长时间专注于单一任务。换句话说，优化你表现的工作类型就是深度工作。”\u003c/p\u003e\\n\u003ch3 id=\\\"6\\\"\u003e6. 从优秀到卓越：为什么有些公司能够实现跨越，而其他公司不能\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e吉姆·柯林斯（Jim Collins）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.1\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e300\u003c/p\u003e\\n\u003cp\u003e在《\u003ca href=\\\"https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996/\\\"\u003e从优秀到卓越\u003c/a\u003e》中，商业管理顾问\u003ca href=\\\"https://www.jimcollins.com/article_topics/articles/good-to-great.html#articletop\\\"\u003e吉姆·柯林斯描述\u003c/a\u003e了优秀公司如何转变为卓越公司，并使用了成功与失败的案例作为说明。\u003c/p\u003e\\n\u003cp\u003e柯林斯的书籍非常适合希望了解成功企业内部优势的企业家。《从优秀到卓越》提供的见解受到众多首席执行官的赞誉，许多《华尔街日报》首席执行官委员会的成员将其称为\u003ca href=\\\"https://archive.org/details/wallstreetjourna0000murr/page/11/mode/2up\\\"\u003e他们所读过的最好的管理书籍\u003c/a\u003e。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“优秀是伟大的敌人。这是我们拥有如此少的伟大事物的关键原因之一。我们没有伟大的学校，主要是因为我们有好的学校。我们没有伟大的政府，主要是因为我们有好的政府。很少有人能过上伟大的生活，很大程度上是因为人们太容易满足于过上好生活。”\u003c/p\u003e\\n\u003ch3 id=\\\"7\\\"\u003e7. 如何一夜成名：商业成功的秘诀\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e玛丽亚·哈齐斯特法尼斯（Maria Hatzistefanis）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e3.7\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e224\u003c/p\u003e\\n\u003cp\u003e在《\u003ca href=\\\"https://www.amazon.com/How-Be-Overnight-Success-Business/dp/1785037323\\\"\u003e如何一夜成名\u003c/a\u003e》（How to Be an Overnight Success: Making It in Business）中，创立了护肤品牌\u003ca href=\\\"https://www.rodial.com/usd\\\"\u003eRodial\u003c/a\u003e的玛丽亚·哈齐斯特法尼斯\u003ca href=\\\"https://www.rodial.com/eu/how-to-be-an-overnight-success-book\\\"\u003e分享了她的创业历程\u003c/a\u003e。她讲述了如何在卧室里开始公司，独自一人将其发展壮大。她专注于发展自己的个人品牌和建立关注度，然后将观众引导到她的护肤产品上——最终开始了与凯莉·詹娜和杰德·贾格尔等大牌的网红营销和名人合作。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"《如何一夜成名》书籍封面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/overnight_success.jpg?v=1739944525\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e这不仅仅是一本关于玛丽亚故事的商业书籍。她在过程中分享了重要的教训，证明任何人都可以复制类似的成功。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“成功是对你想要的事物的不懈追求，而努力工作是必不可少的。”\u003c/p\u003e\\n\u003ch3 id=\\\"8\\\"\u003e8. 人性的弱点：如何赢得朋友与影响他人\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e戴尔·卡耐基（Dale Carnegie）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.2\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e288\u003c/p\u003e\\n\u003cp\u003e戴尔·卡耐基是一位作家和教育家，在其漫长的职业生涯中，开发了自我提升、销售技巧、公众演讲技巧和人际交往技能的培训课程。\u003c/p\u003e\\n\u003cp\u003e写于1936年的《\u003ca href=\\\"https://www.amazon.com/How-Friends-Influence-People-Revised/dp/067142517X/\\\"\u003e如何赢得朋友和影响他人\u003c/a\u003e》被认为是自我成长类书籍的经典之作，销量超过3000万册，是\u003ca href=\\\"https://en.wikipedia.org/wiki/List_of_best-selling_books\\\"\u003e有史以来最畅销的书籍之一\u003c/a\u003e。卡耐基的书籍是运用他在教授商业教育课程的几十年间获得的知识编写的。\u003c/p\u003e\\n\u003cp\u003e在书中，卡耐基探讨了在职业生涯还是个人生活中与人交往的实用技巧。他提供了让人喜欢你的建议，提供说服人们接受你观点的技巧，并讨论了如何在不引起怨恨的情况下获得作为领导者的尊重。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“让你快乐或不快乐的并不是你拥有什么、你是谁、你在哪里或你在做什么，而是你对这些的看法。”\u003c/p\u003e\\n\u003ch3 id=\\\"9\\\"\u003e9. 影响力：说服的心理学\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e罗伯特·B·西奥迪尼（Robert Cialdini）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.2\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e320\u003c/p\u003e\\n\u003cp\u003e罗伯特·B·西奥迪尼是亚利桑那州立大学的心理学和市场营销教授。在《\u003ca href=\\\"https://www.influenceatwork.com/store-new/\\\"\u003e影响力\u003c/a\u003e》一书中，他探讨了说服背后的心理学，并为在商业和市场营销领域影响他人提供了实用框架。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"最佳商业书籍《影响力》的封面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Influence.jpg?v=1739944561\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e西奥迪尼认为，在一个充满干扰的世界中，人们往往依赖于概括和假设来做出决定，而非单纯依赖证据。西奥迪尼利用心理学、市场营销、经济学、人类学和社会科学领域的实证研究来支持他的论点。\u003c/p\u003e\\n\u003cp\u003e《影响力》明确了六个影响人类决策的原则，并以真实的案例，说明了这些原则在尝试说服他人时如何指导你的决策。西奥迪尼的书中提供了实用工具，使其成为最有用的市场营销书籍之一，尤其适合没有太多商业经验的创业新手。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“真正有天赋的谈判者，初始立场都足够夸张，以便进行一系列让步，从而获得理想的最终报价，但又不会显得太荒谬，让人们一开始就觉得不合理。”\u003c/p\u003e\\n\u003ch3 id=\\\"10\\\"\u003e10. 向前一步：女性、工作及领导意志\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e雪莉·桑德伯格（Sheryl Sandberg）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e3.9\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e217\u003c/p\u003e\\n\u003cp\u003e雪莉·桑德伯格撰写了《\u003ca href=\\\"https://www.amazon.com/Lean-Women-Work-Will-Lead/dp/0385349947\\\"\u003e向前一步\u003c/a\u003e》，旨在向女性企业家和商业领袖赋能。在\u003ca href=\\\"https://leanin.org/book\\\"\u003e这本书中\u003c/a\u003e，她谈到女性往往会自我设限，不允许自己追求商业和领导机会。书中结合研究并穿插相关叙述和故事，向希望在商业中出类拔萃的女性提供了可行的建议。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"商业书籍《向前一步》的封面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Lean_in.jpg?v=1739944590\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e不过，这本书并不仅仅是为女性准备的。雪莉还为希望支持女性在商业和领导岗位上发展的男性提供了见解和建议。这是一本无论男女都值得一读的书。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“未来将不会有女性领导者。只有领导者。”\u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003e11. 不可替代的人：如何成为不可或缺的自己\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e塞斯·戈丁（Seth Godin）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e3.8\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e244\u003c/p\u003e\\n\u003cp\u003e塞斯·戈丁是畅销书作者，此前是商业高管，被《商业内幕》称为\u003ca href=\\\"https://www.businessinsider.com/20-books-by-the-most-influential-thinkers-in-business-2015-11\\\"\u003e商业界最具影响力的思想家之一\u003c/a\u003e。\u003c/p\u003e\\n\u003cp\u003e在《\u003ca href=\\\"https://www.amazon.com/Linchpin-Are-Indispensable-Seth-Godin/dp/1591843162/\\\"\u003e不可替代的人\u003c/a\u003e》中，戈丁探讨了“不可替代”员工的概念：那些愿意打破规则，并创新工作方式的人。戈丁认为，这些人是不可或缺的，对于任何想要成长和繁荣的公司至关重要。\u003c/p\u003e\\n\u003cp\u003e无论你是想要理解自己为何成为有价值资产创作者，还是试图找到有价值的新员工企业主，《不可替代的人》都可以为你提供重要的见解。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“艺术家是这样的人：他们凭借勇气、洞察力、创造力和胆识去挑战现状，并且对此倾注了深刻的个人情感。”\u003c/p\u003e\\n\u003ch3 id=\\\"12\\\"\u003e12. 心态：成功的新心理学\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e卡罗尔·S·德韦克（Carol S. Dweck）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.1\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e276\u003c/p\u003e\\n\u003cp\u003e卡罗尔·S·德韦克的《\u003ca href=\\\"https://www.amazon.com/Mindset-Psychology-Carol-S-Dweck/dp/0345472322/ref=sr_1_1?gclid=Cj0KCQiA0oagBhDHARIsAI-Bbgc0HZgXa_--GHge78ePk5mehBy6gun_jMJQhppBXNJzuBtFpyaVN7EaAkPGEALw_wcB\u0026amp;hvadid=590607532060\u0026amp;hvdev=c\u0026amp;hvlocphy=200534\u0026amp;hvnetw=g\u0026amp;hvqmt=e\u0026amp;hvrand=510250250956064939\u0026amp;hvtargid=kwd-362806939127\u0026amp;hydadcr=22132_9764309\u0026amp;keywords=mindset+new+psychology+of+success\u0026amp;qid=1677860180\u0026amp;sr=8-1\\\"\u003e心态\u003c/a\u003e》一书中都是关于成功心理学的研究，不仅限于商业，还涉及生活的各个方面。她得出结论，人们的行为反映了他们对自己能力的看法。她提供了两种观点：“固定心态”——相信自己的能力是固定的，或“成长心态”——相信自己的能力可以发展和改善。\u003c/p\u003e\\n\u003cp\u003e本书还深入探讨了虚假的成长心态。换句话说，你可能\u003cem\u003e认为\u003c/em\u003e你展现了成长心态，但实际上你并没有如你所想的那样发展技能。真正拥有成长心态的人不仅能更容易地实现个人成功，还能引导和激励他人成功。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“无论你的能力如何，努力是点燃能力并将其转化为成就的关键。”\u003c/p\u003e\\n\u003ch3 id=\\\"13\\\"\u003e13. 谈判力：如何在谈判中获得优势\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e克里斯·沃斯（Chris Voss）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.3\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e288\u003c/p\u003e\\n\u003cp\u003e克里斯·沃斯是一位商业教授，\u003ca href=\\\"https://www.blackswanltd.com/never-split-the-difference\\\"\u003e黑天鹅集团\u003c/a\u003e的首席执行官，前FBI人质谈判专家——被广泛认为是说服心理学的专家。\u003c/p\u003e\\n\u003cp\u003e\u003cimg alt=\\\"\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/never_split_the_difference.jpg?v=1739944623\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e在《\u003ca href=\\\"https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805/\\\"\u003e谈判力\u003c/a\u003e》中，沃斯揭示了他在自己职业生涯中用于高风险谈判的策略。沃斯探讨了如何建立信任，克服情感障碍，使用同理心作为工具而非障碍，以及如何使用语言进行清晰沟通。\u003c/p\u003e\\n\u003cp\u003e初创企业主需要与他们的商业伙伴、投资者、员工、承包商及其他各种利益相关者进行谈判。《谈判力》提供了处理谈判中各种因素的工具和技巧。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“如果你以为对方的思维方式和你一样，那你就错了。这不是同理心，而是一种投射。”\u003c/p\u003e\\n\u003ch3 id=\\\"14\\\"\u003e14. 重来：不拘一格的商业手册\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e杰森·弗里德和大卫·海尼梅尔·汉森（Jason Fried, David Heinemeier Hansson）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e3.9\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e279\u003c/p\u003e\\n\u003cp\u003e《\u003ca href=\\\"https://www.amazon.com/Rework-Jason-Fried/dp/0307463745/\\\"\u003e重来\u003c/a\u003e》一书的作者是杰森·弗里德和大卫·海尼梅尔·汉森（Jason Fried, David Heinemeier Hansson），前者是来自Basecamp的首席执行官，后者是发明Ruby on Rails网络开发框架的程序员。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"商业书籍《重来：不拘一格的商业手册》的封面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/rework.jpg?v=1739944645\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e弗里德和汉森都是拥有技术背景的企业家，为任何可能在其领域是专家但在创业世界是初学者的企业主提供了很好的建议。《重来》抛弃了传统商业术语，提供了具体明了的建议。\u003c/p\u003e\\n\u003cp\u003e在这本《纽约时报》畅销书中，弗里德和汉森向读者提供了多种低成本的商业增长方式，教导如何提高生产力，避免被过多的\u003ca href=\\\"https://www.shopify.com/zh/blog/business-proposal\\\"\u003e计划\u003c/a\u003e拖累，以及如何以较少的启动资金为自己的业务获得曝光。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“当你不知道自己相信什么时，一切都变成了争论。所有事情都是可以辩论的。但是当你为某件事情站出来时，决策就变得显而易见。”\u003c/p\u003e\\n\u003ch3 id=\\\"15\\\"\u003e15. 从为什么开始：如何激励他人行动\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e西蒙·西内克（Simon Sinek）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.1\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e253\u003c/p\u003e\\n\u003cp\u003e在《\u003ca href=\\\"https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591842808/\\\"\u003e从为什么开始\u003c/a\u003e》中，作者和励志演讲者\u003ca href=\\\"https://simonsinek.com/books/start-with-why/\\\"\u003e西蒙·西内克\u003c/a\u003e考察了伟大领导者的生活，从马丁·路德·金到史蒂夫·乔布斯，试图发掘他们成功的共同原因，尽管他们的目标和愿望各不相同。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"最佳商业书籍《从为什么开始》的封面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start_with_why_480x480_235d7cda-c892-44ba-928d-4191e51d3fc1.jpg?v=1739944672\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e他的结论是：伟大的领导者会问\u003cem\u003e为什么\u003c/em\u003e。\u003cem\u003e为什么\u003c/em\u003e顾客会选择某些品牌？\u003cem\u003e为什么\u003c/em\u003e人们会忠于某些领导者而不是其他人？\u003cem\u003e为什么\u003c/em\u003e公司会失败？伟大的领导者希望理解事情发生的原因，并尽其所能找到答案。\u003c/p\u003e\\n\u003cp\u003e西内克结合了一系列真实的经历，清晰地描绘出领导和激励他人所需的特质。他的书籍适合所有想要理解自信领导含义的人阅读。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“伟大的公司并不是雇佣有技能的人并激励他们，而是雇佣已经有动机的人并激励他们。”\u003c/p\u003e\\n\u003ch3 id=\\\"16\\\"\u003e16. 每周工作4小时：逃离朝九晚五，随时随地开始新生活\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e蒂姆·费里斯（Timothy Ferriss）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e3.9\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e308\u003c/p\u003e\\n\u003cp\u003e蒂姆·费里斯是一位著名的企业家、投资者、作家、播客主持人和生活方式专家。他的书《\u003ca href=\\\"https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357/\\\"\u003e每周工作4小时\u003c/a\u003e》（是\u003cem\u003e四小时\u003c/em\u003e系列的第一本）在\u003ca href=\\\"https://tim.blog/about/\\\"\u003e《纽约时报》畅销书榜单\u003c/a\u003e上占据了超过四年的时间，被认为是关于生产力的最佳书籍之一。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"畅销商业书籍《每周工作4小时》的封面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/4_hour_workweek.jpg?v=1739944704\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e在《每周工作4小时》中，费里斯认为，成功来自于不休息且长时间的艰苦工作的观念是错误的。相反，他指导读者如何重新设计生活方式，通过多种策略腾出时间，比如优先处理重要事务、学习如何将收入来源自动化，以及放弃无效的任务。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“我们最害怕做的事情通常是我们最需要做的事情。”\u003c/p\u003e\\n\u003ch3 id=\\\"17\\\"\u003e17. 学习的艺术：追求卓越的旅程\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e约书亚·维茨金（Josh Witzkin）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.5\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e263\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.joshwaitzkin.com/the-art-of-learning\\\"\u003e约书亚·维茨金\u003c/a\u003e是一位国际象棋大师、竞技武术家和作家，因在10岁时击败国际象棋大师爱德华·弗鲁姆金而成名。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"最佳商业书籍《学习的艺术》的封面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/art_of_learning.jpg?v=1739944732\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e在《\u003ca href=\\\"https://www.amazon.com/Art-Learning-Journey-Pursuit-Excellence/dp/0743277457/\\\"\u003e学习的艺术\u003c/a\u003e》中，维茨金分享了如何培养企业家思维的见解，并提供了他不断学习和适应的策略。对维茨金而言，失败是成长的机会。在他的书中，他教导读者如何接受失败、从中学习，并利用失败来成长，理解自己的弱点，以便做出改进。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“成长发生在抵抗的时刻。我们通过挑战自我、探索自身能力的边界来学习。”\u003c/p\u003e\\n\u003ch3 id=\\\"18\\\"\u003e18. 设计心理学：日常的设计\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e唐纳德·诺曼（Donald Norman）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.1\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e257\u003c/p\u003e\\n\u003cp\u003e唐·诺曼是一位研究员、教授和商业顾问，被誉为可用性工程领域的顶尖专家之一。在《\u003ca href=\\\"https://www.amazon.com/Design-Everyday-Things-Revised-Expanded/dp/0465050654/\\\"\u003e设计心理学：日常的设计\u003c/a\u003e》中，他根据自己长期职业生涯中的经验提供了如何设计良好产品的建议。\u003c/p\u003e\\n\u003cp\u003e诺曼首先探讨了一些最经典的产品设计，如门把手、开关和炉灶，让人们思考为何最经典的设计往往是最简单的。\u003c/p\u003e\\n\u003cp\u003e答案与人类大脑处理信息的方式有关。许多设计师在努力创造一个可以做所有事情的产品时，但他们往往会忽视了人类认知心理学，设计师应该致力于设计出一个能够\u003cem\u003e非常好地完成一件事情\u003c/em\u003e的产品。\u003c/p\u003e\\n\u003cp\u003e诺曼的书是任何正在设计新产品的人完美的入门书。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“实际上，良好的设计比糟糕的设计更难被察觉，部分原因是良好的设计满足了我们的需求，以至于设计变得不可见。”\u003c/p\u003e\\n\u003ch3 id=\\\"19\\\"\u003e19. 创业的迷思：为什么大多数小企业都不成功以及如何避免失败\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e迈克尔·E·格伯（Michael E. Gerber）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e269\u003c/p\u003e\\n\u003cp\u003e迈克尔·E·格伯是\u003ca href=\\\"https://www.michaelegerbercompanies.com/product/the-e-myth-revisited/\\\"\u003e迈克尔·E·格伯公司\u003c/a\u003e的创始人，这是一家位于加利福尼亚的商业技能培训公司。在《\u003ca href=\\\"https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280/\\\"\u003e创业的迷思\u003c/a\u003e》中，格伯探讨了为什么80%的小企业失败，并提供了如何确保企业不在这80%失败行列的见解。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"商业书籍《创业的迷思》的封面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/e-myth.jpg?v=1739944758\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e格伯的论点是，人们错误地认为技术知识会转化为商业成功，但这通常并不成立。格伯指导读者如何打破这种思维定势，建立依赖于“系统”的商业，而非依赖于个人的技能。\u003c/p\u003e\\n\u003cp\u003e《创业的迷思》是科技企业家必读的书籍，探讨了拥有创新产品的公司如何因未考虑这种创新如何转化为商业成功而做出自我破坏。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“与普遍看法相反，我的经验告诉我，商业上特别优秀的人并不是因为他们知道什么，而是因为他们对了解更多的无尽渴望。”\u003c/p\u003e\\n\u003ch3 id=\\\"20\\\"\u003e20. 克服拖延：如何停止拖延，过上充实的生活\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e彼得·路德维希和阿德拉·希克尔（Petr Ludwig和Adela Schicker）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e3.9\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e272\u003c/p\u003e\\n\u003cp\u003e人们生活在一个高科技的世界中，充满了无尽的干扰：满溢的收件箱、无休止的应用通知和永无止境的社交媒体动态，很容易就陷入了拖延的陷阱。\u003c/p\u003e\\n\u003cp\u003e在\u003ca href=\\\"https://www.amazon.com/End-Procrastination-Stop-Postponing-Fulfilled/dp/1250308054/\\\"\u003e克服拖延\u003c/a\u003e（The End of Procrastination: How to Stop Postponing and Live a Fulfilled Life）中，\u003ca href=\\\"http://procrastination.com\\\"\u003eProcrastination.com\u003c/a\u003e的联合创始人彼得·路德维希和阿德拉·希克尔提出了一种\u003ca href=\\\"https://procrastination.com/book\\\"\u003e实用策略\u003c/a\u003e来克服不必要的拖延，并认为拖延不仅仅是浪费时间，还会有损于过上幸福和充实生活。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"商业书籍《克服拖延》的封面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/art_of_procrastination.jpg?v=1739944798\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e路德维希和希克尔探讨了大脑如何对动机和自律做出反应，概述了八种易于使用的工具，帮助想要克服拖延倾向的人。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“当今世界提供的机会数量令人震惊。想象一下这些机会的程度，就像是打开的剪刀之间的空间。机会越多，这把想象中的剪刀（\u003cem\u003e潜力的剪刀\u003c/em\u003e）就开得越大。今天，它们比历史上任何时候都要打开得更宽。”\u003c/p\u003e\\n\u003ch3 id=\\\"21\\\"\u003e21. 创业维艰：如何在不确定中做出正确决策\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e本·霍洛维茨（Ben Horowitz）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.2\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e304\u003c/p\u003e\\n\u003cp\u003e本·霍洛维茨是一位企业家、投资者、作家和风险投资公司Andreessen Horowitz的联合创始人。在《\u003ca href=\\\"https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205/\\\"\u003e创业维艰\u003c/a\u003e》一书中，他借鉴了自己创业的经验，为想要希望成为成功企业家的读者提供建议。\u003c/p\u003e\\n\u003cp\u003e霍洛维茨不回避谈论那些很少有商业作家愿意讨论的挑战。他探讨了经营企业的\u003cem\u003e艰难之处\u003c/em\u003e：处理失败、员工间的冲突、裁员、在艰难时期坚持下去，以及做出影响利益相关者生计的大而艰难的决策。\u003c/p\u003e\\n\u003cp\u003e霍洛维茨在书中提供的基本建议和实用技巧，为企业家在面临艰难选择时采取行动并在现代世界中领导成功企业提供了关键指导。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“每当我遇到成功的首席执行官时，我都会问他们是如何做到的。平庸的首席执行官会会归因于他们的卓越战略举措或敏锐的商业头脑，或其他各种自我赞扬的解释。伟大的首席执行官在回答时往往非常一致，他们都会说，‘我没有放弃。’”\u003c/p\u003e\\n\u003ch3 id=\\\"22\\\"\u003e22. 创新者的解答：颠覆式创新的增长秘诀\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e克莱顿·克里斯滕森和迈克尔·E·雷诺（Clayton M. Christensen和Michael E. Raynor）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e304\u003c/p\u003e\\n\u003cp\u003e商业顾问和学者\u003ca href=\\\"https://claytonchristensen.com/books/the-innovators-solution/\\\"\u003e克莱顿·克里斯滕森\u003c/a\u003e因提出“\u003ca href=\\\"https://www.wsj.com/articles/clayton-christensen-has-a-new-theory-1475265067\\\"\u003e颠覆性创新\u003c/a\u003e”理论而享有盛誉，这是一种创造全新市场、取代既有产品的创新。\u003c/p\u003e\\n\u003cp\u003e在\u003ca href=\\\"https://www.amazon.com/Innovators-Solution-Creating-Sustaining-Successful/dp/1422196577/\\\"\u003e创新者的解决方案\u003c/a\u003e中，他与商业顾问迈克尔·E·雷诺扩展了颠覆性创新的概念，认为公司可以\u003cem\u003e也应该\u003c/em\u003e对自己的行业进行颠覆，尤其是在现代这个快速发展的数字时代。\u003c/p\u003e\\n\u003cp\u003e\u003cimg alt=\\\"\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/innovators_solutiion.jpg?v=1739944826\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e克里斯滕森和雷诺用真实的案例探讨了成功（和不成功）颠覆行业的公司，并提供了创造合适条件和识别颠覆时机的框架。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“研究表明，从历史上看，超过90%的成功新企业中，创始人最初刻意制定的战略并不是最终让企业取得成功的战略。”\u003c/p\u003e\\n\u003ch3 id=\\\"23\\\"\u003e23. 聪明的投资者\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e本杰明·格雷厄姆（Benjamin Graham）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.2\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e623\u003c/p\u003e\\n\u003cp\u003e本杰明·格雷厄姆是一位经济学家、教授和投资者，被商业界广泛称为“\u003ca href=\\\"https://www.businessinsider.com/eight-lessons-from-benjamin-graham-2013-2\\\"\u003e价值投资之父\u003c/a\u003e”。\u003c/p\u003e\\n\u003cp\u003e《聪明的投资者》于1949年出版，但仍对当今的股市投资提供相关建议。格雷厄姆专注于降低经济风险的投资，并指导读者如何根据研究而非投机来寻找长期、风险低的投资。\u003c/p\u003e\\n\u003cp\u003e对于想要获得个人财务指导并学习如何做出明智财务决策的人，《聪明的投资者》都是必读的书籍。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“聪明的投资者是现实主义者，他们向乐观者卖出，从悲观者手中买入。”\u003c/p\u003e\\n\u003ch3 id=\\\"24\\\"\u003e24. 精益创业：新创企业的成长思维\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e埃里克·里斯（Eric Ries）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e 4.1\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e 299\u003c/p\u003e\\n\u003cp\u003e埃里克·里斯是一位企业家，以其在信息架构、可用性和服务设计领域的工作而闻名。在《\u003ca href=\\\"https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898/\\\"\u003e精益创业\u003c/a\u003e》中，里斯探讨了为什么大多数初创企业失败，并提供了如何在企业早期阶段避免失败的见解。\u003c/p\u003e\\n\u003cp\u003e里斯提到，最成功的初创企业利用人类创造力，同时\u003ca href=\\\"https://www.shopify.com/blog/startup-financial-tips\\\"\u003e保持低成本\u003c/a\u003e，专注于快速测试，有效地通过消除多余的虚荣指标来衡量成功，并不断适应客户地需求。\u003c/p\u003e\\n\u003cp\u003e里斯的书为公司提供了一种持续测试其愿景的方法，并描述了如何使用创新技术适应变化。对于想要避免初创企业陷入失败陷阱的人而言，《精益创业》都是必读的书籍。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“我们必须了解客户真正想要的，而不是他们所说的或我们认为他们应该想要的。”\u003c/p\u003e\\n\u003ch3 id=\\\"25\\\"\u003e25. 最重要的事只有一件：实现非凡成果的惊人简单真理\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e加里·凯勒和与杰伊·帕帕桑（Gary Keller和Jay Papasan）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.1\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e240\u003c/p\u003e\\n\u003cp\u003e在《\u003ca href=\\\"https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776/\\\"\u003e最重要的事只有一件\u003c/a\u003e》一书中，房地产企业家和畅销书作家加里·凯勒讨论了他的成功策略，强调将工作量缩小，专注于更重要的任务，而不被次要事务拖累。\u003c/p\u003e\\n\u003cp\u003e凯勒认为，尽管人们倾向于将所有事情都视为重要级别，但并非所有事情都同等重要。凯勒的成功方法是将焦点缩小到最重要的事情上。他表示，多任务处理往往导致每项任务的工作质量下降，并将多任务处理的观念称为谎言。\u003c/p\u003e\\n\u003cp\u003e凯勒的智慧适用于任何人，但对想要有效评估最大优先事项，并有效管理时间的企业家尤其重要。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“工作是一只橡胶球。如果弄掉了它，它会反弹。其他四个球——家庭、健康、朋友、诚信——是由玻璃制成的。如果你掉了其中一个，它就会不可逆转地划伤、损坏，甚至可能破碎。”\u003c/p\u003e\\n\u003ch3 id=\\\"26\\\"\u003e26. 十天MBA：掌握美国顶尖商学院的技能\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e史蒂文·西尔比格（Steven Silbiger）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e3.7\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e448\u003c/p\u003e\\n\u003cp\u003e在《\u003ca href=\\\"https://www.amazon.com/Ten-Day-MBA-4th-Step-Step/dp/0062199579/\\\"\u003e十天MBA\u003c/a\u003e》一书中，MBA和市场营销总监史蒂文·A·西尔比格为读者提供了一门速成课程，涵盖他在教授商业课程期间所学到的一切，结合理论概念和实用技能，如\u003ca href=\\\"https://www.shopify.com/blog/15334373-small-business-accounting-101-ten-steps-to-get-your-startup-on-track\\\"\u003e会计\u003c/a\u003e、金融、\u003ca href=\\\"https://www.shopify.com/blog/marketing-strategies\\\"\u003e营销策略\u003c/a\u003e、定量分析、运营、经济学、组织行为和伦理。\u003c/p\u003e\\n\u003cp\u003e西尔比格的国际公认的综合指南汇集了来自全球商学院的课程，基于哈佛、斯坦福、宾夕法尼亚大学、芝加哥大学、西北大学和弗吉尼亚大学MBA学生的笔记。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“营销是一种艺术与科学的特殊结合。营销课程中有很多东西可以学习，但没有任何学校能教会你成为真正优秀的营销人员所需的经验、直觉和创造力。这就是为什么，有天赋的人薪水如此之高。”\u003c/p\u003e\\n\u003ch3 id=\\\"27\\\"\u003e27. 思考致富\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e拿破仑·希尔（Napoleon Hill）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e 4.1\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e 233\u003c/p\u003e\\n\u003cp\u003e最初于1937年在大萧条期间出版的《\u003ca href=\\\"https://www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331/\\\"\u003e思考致富\u003c/a\u003e》是自我成长和发展领域的经典之作。在撰写此书时，拿破仑·希尔研究了40多位百万富翁的生活，目的在于发现他们之间的共同点。\u003c/p\u003e\\n\u003cp\u003e他得出结论，成就的起点是对更好事物的渴望。即使频繁失败，也是实现成功的必经之路。\u003c/p\u003e\\n\u003cp\u003e希尔为实现目标提供了具体的指导，即保持高度专注，并指出最大的成功往往是在经历最重大的挫折之后取得的。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“所有成就的起点是渴望。时刻牢记这一点。微弱的渴望带来微弱的结果，就像小火焰产生小热量一样。”\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e阅读更多：\u003c/strong\u003e \u003ca href=\\\"https://www.shopify.com/zh/blog/entrepreneur-quotes\\\"\u003e101条企业家名言，为创业者鼓劲加油\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"28\\\"\u003e28. 思考，快与慢\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e丹尼尔·卡尼曼（Daniel Kahneman）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.1\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e499\u003c/p\u003e\\n\u003cp\u003e丹尼尔·卡尼曼是一位心理学家和诺贝尔经济学奖得主，以其在判断和决策心理学方面的专业知识而闻名。在《\u003ca href=\\\"https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374275637/\\\"\u003e思考，快与慢\u003c/a\u003e》一书中，他探讨了两种系统——\u003cem\u003e直觉\u003c/em\u003e和\u003cem\u003e慢思考\u003c/em\u003e——如何共同作用来塑造人们的判断，并帮助人们做出决策。\u003c/p\u003e\\n\u003cp\u003e作为行为经济学领域的专家，卡尼曼利用他的见解为读者解释了压力如何影响决策，并探讨了确认偏见如何使人们急于下结论。\u003c/p\u003e\\n\u003cp\u003e卡尼曼的见解不仅对希望改善自身决策能力的商家有帮助，也对想要深入了解消费者决策过程的市场营销人员有益。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“智力不仅是推理的能力；它也是在需要时找到相关材料并调动注意力的能力。”\u003c/p\u003e\\n\u003ch3 id=\\\"29\\\"\u003e29. 巨人的工具：顶尖人物的策略、习惯与方法\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e蒂姆·费里斯（Timothy Ferriss）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.1\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e707\u003c/p\u003e\\n\u003cp\u003e在他广受欢迎的\u003ca href=\\\"https://www.shopify.com/blog/business-podcasts\\\"\u003e商业播客\u003c/a\u003e《蒂姆·费里斯秀》中，费里斯采访了各种各样的嘉宾，包括著名演员、传奇运动员、杰出科学家、艺术家和商业领袖。在《\u003ca href=\\\"https://www.amazon.com/Tools-Titans-Billionaires-World-Class-Performers/dp/1328683788/\\\"\u003e巨人的工具\u003c/a\u003e》一书中，他总结和提炼了节目中嘉宾的习惯、策略和日常作息。\u003c/p\u003e\\n\u003cp\u003e费里斯跳过了关于努力和态度的模糊陈述，而是专注于他从节目嘉宾那里获得的真实可行的技术。在《巨人的工具》中，费里斯生动地描绘了最成功的人士的生活习惯如何促成他们的成功。\u003c/p\u003e\\n\u003cp\u003e《巨人的工具》不仅激励人心，还为读者提供了实用解决方案，并深入探讨了最成功的人士是如何成长和发展的。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“创造力是一种无限的资源。你花得越多，就拥有得越多。”\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e阅读更多：\u003c/strong\u003e\u003ca href=\\\"https://www.shopify.com/zh/blog/books-for-entrepreneurs\\\"\u003e经典的创业书籍推荐：从0到1，助力创业者迈向成功\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"30\\\"\u003e30. 从0到1：开启商业与未来的秘密\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e彼得·蒂尔（Peter Thiel）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.1\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e195\u003c/p\u003e\\n\u003cp\u003e彼得·蒂尔是一位亿万富翁企业家和风险投资家，还是PayPal、Palantir Technologies和Founders Fund的联合创始人。《\u003ca href=\\\"https://www.amazon.com/Zero-One-Notes-Startups-Future/dp/0804139296/\\\"\u003e从0到1\u003c/a\u003e》基于蒂尔在2012年关于初创企业的讲座笔记\u003ca href=\\\"https://blakemasters.tumblr.com/peter-thiels-cs183-startup\\\"\u003e系列文章\u003c/a\u003e。\u003c/p\u003e\\n\u003cp\u003e《从0到1》是一本关于创新的入门书，探讨企业家如何通过学习跳出框框来发展\u003ca href=\\\"https://www.shopify.com/blog/low-investment-business-ideas\\\"\u003e新想法\u003c/a\u003e，对于想要\u003ca href=\\\"https://www.shopify.com/blog/niche-markets\\\"\u003e开辟盈利细分市场\u003c/a\u003e的商业人士而言，这是一本好书。《大西洋月刊》的作家德里克·汤普森称，《从0到1》可能是\u003ca href=\\\"https://www.theatlantic.com/business/archive/2014/09/peter-thiel-zero-to-one-review/380738/\\\"\u003e他读过的最好的商业书籍\u003c/a\u003e。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“公司的创立时刻确实只发生一次：只有在一开始，你才有机会制定规则，使人们朝着未来创造价值的方向努力。”\u003c/p\u003e\\n\u003ch3 id=\\\"31\\\"\u003e31. 好战略，坏战略：区别及重要性\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e理查德·鲁梅尔特（Richard Rumelt）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.1\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e320\u003c/p\u003e\\n\u003cp\u003e理查德·鲁梅尔特是加州大学洛杉矶分校安德森管理学院的教授，也是企业战略领域的知名顾问。凭借工程和管理背景，鲁梅尔特在战略思维领域处于领先地位，因其对商业和竞争战略的清晰而深刻的分析而闻名。《\u003ca href=\\\"https://www.amazon.com/Good-Strategy-Bad-Difference-Matters/dp/0307886239\\\"\u003e好战略坏战略\u003c/a\u003e》对商业中常常被误解和误用的战略概念进行了批判性审视。鲁梅尔特强调，好的战略是做出明确、一致的决策并设定优先事项，而坏的战略则表现为空洞、未能面对挑战和缺乏焦点。鲁梅尔特深入探讨了有效战略的标志，以及导致糟糕战略决策的常见陷阱。他使用真实案例来说明，好的战略能够识别关键问题，并制定一致的行动计划来解决这些问题。这本书既是对当前战略思维状态的批判，也是创造更好战略的指南。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“战略的最基本理念是将力量应用于弱点。”\u003c/p\u003e\\n\u003ch3 id=\\\"32\\\"\u003e32. 驱动力：关于激励的惊人真相\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e丹尼尔·H·平克（Daniel H. Pink）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e 3.95\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e 242\u003c/p\u003e\\n\u003cp\u003e丹尼尔·H·平克是一位著名的作家，曾担任白宫演讲撰稿人。凭借法律和商业背景，平克撰写了多本关于工作、动机和行为变化的畅销书。他的工作通常基于社会科学研究，挑战传统智慧并提供新见解。《\u003ca href=\\\"https://www.amazon.com/Drive-Surprising-Truth-About-Motivates/dp/1594484805\\\"\u003e驱动力：关于激励的惊人真相\u003c/a\u003e》挑战了依赖奖励和惩罚的传统动机观念，通常被称为“胡萝卜和大棒”方法。平克认为，这些方法已经过时，真正的激励来自内在因素，即自主性、掌握和目标。平克探讨了创造环境培养真正动机的新框架。他解释说，人们更受内在渴望的激励，渴望掌控自己的生活、提高技能并为更伟大的事业做出贡献。平克通过心理学、经济学和社会学的丰富研究支持他的论点，并为个人和组织提供实用建议，从而营造更有动力和更高效的环境。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“人类天生就有一种内在的驱动力，渴望自主、自我决定，并与他人建立联系。当这种驱动力得到释放时，人们会取得更多成就，过上更富足的生活。”\u003c/p\u003e\\n\u003ch3 id=\\\"33\\\"\u003e33. 权力的48条法则\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e罗伯特·格林（Robert Greene）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分\u003c/strong\u003e：4.13\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e 452\u003c/p\u003e\\n\u003cp\u003e罗伯特·格林是一位作家和演讲者，以其关于战略、权力和诱惑的书籍而闻名。凭借古典研究学位和跨多个行业的多样化职业生涯，格林已成为自我成长和商业战略领域的突出人物。他的作品通常以深入的历史分析和实用见解为特征。\u003ca href=\\\"https://www.amazon.com/48-Laws-Power-Robert-Greene/dp/0140280197\\\"\u003e权力的48条法则\u003c/a\u003e是理解和运用权力的完整指南。通过从政治、战争和商业等各个领域的历史实例，格林将数百年的知识提炼为48条简明的法则，旨在帮助你驾驭权力的复杂性。本书解释了历史上权力人物使用的策略和战术。每条法则都附有历史轶事和如何在生活的各个方面应用这些原则的实用建议。《权力的48条法则》因其坦诚和有时无情的实现和维持权力的方法而受到赞扬或批评。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“当你向世界公开地表现自己，展示自己的才能时，自然就会激起各种怨恨、嫉妒和各种不安全感……你不能一辈子都担心他人的琐碎感受。”\u003c/p\u003e\\n\u003ch2\u003e记住，阅读是基础\u003c/h2\u003e\\n\u003cp\u003e也许因为阅读也是一种休闲活动，人们很难将阅读最佳商业书籍视为创业的一部分。在快节奏的数字世界中，人们可能会认为阅读这样的休闲活动浪费时间，但事实并非如此。\u003c/p\u003e\\n\u003cp\u003e阅读是对你思维的锻炼。人们永远不会认为慢跑或举重是运动员的“浪费时间”，而阅读也不应被视为浪费创业者的时间。\u003c/p\u003e\\n\u003cp\u003e阅读是\u003cem\u003e学习\u003c/em\u003e，有助于减压，同时也能培养沟通、解决问题和创造性思维等技能，这些技能在建立和发展自己的企业中很有必要。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2 id=\\\"\\\"\u003e最佳商业书籍——常见问题\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e应该读什么商业书籍？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n《原子习惯：如何养成好习惯、戒掉坏习惯》，作者：詹姆斯·克利尔 \u003c/li\u003e\\n\u003cli\u003e\\n《眨眼之间：不假思索的判断力》，作者：马尔科姆·格拉德威尔 \u003c/li\u003e\\n\u003cli\u003e\\n《轻松创业：按自己的节奏创造成功、自由与富足》，作者：丹尼斯·达菲尔德-托马斯 \u003c/li\u003e\\n\u003cli\u003e\\n《单人公司：小而美的创业之道》，作者：保罗·贾维斯 \u003c/li\u003e\\n\u003cli\u003e\\n《深度工作：如何有效利用每一点脑力》，作者：卡尔·纽波特 \u003c/li\u003e\\n\u003cli\u003e\\n《从优秀到卓越：为什么有些公司能够实现跨越，而其他公司不能》，作者：吉姆·柯林斯 \u003c/li\u003e\\n\u003cli\u003e\\n《人性的弱点：如何赢得朋友与影响他人》，作者：戴尔·卡耐基 \u003c/li\u003e\\n\u003cli\u003e\\n《影响力：说服的心理学》，作者：罗伯特·B·西奥迪尼 \u003c/li\u003e\\n\u003cli\u003e\\n《向前一步：女性、工作及领导意志》，作者：雪莉·桑德伯格 \u003c/li\u003e\\n\u003cli\u003e\\n《创新者的解答：颠覆式创新的增长秘诀》，作者：克莱顿·M·克里斯滕森 \u003c/li\u003e\\n\u003c/ul\u003e \u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e商业书籍有用吗？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e商业书籍是有用的。如果你在选择商业书籍，就可以找一本帮助你实现下一个目标的商业书籍。这些书籍可以从多个防霾你帮助你，培养市场领导能力，建立高绩效团队，等等。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e企业家必读的一本书是什么？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e每位企业家都应该阅读西蒙·西内克（Simon Sinek）的《从为什么开始：如何激励他人行动》。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e阅读商业书籍有好处吗？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e是的，阅读商业书籍是有好处的。通过阅读商业书籍，你可以找到灵感和动力，获得宝贵的见解，并学习新技能。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e \",\"excerpt\",\"有哪些适合创业者阅读的商业书籍吗？阅读本文，了解适合创业者阅读的33本最佳商业书籍，助力创业者启动业务，调整思维以及选择正确的道路。\",\"excerptHtml\",\"\u003cp dir=\\\"ltr\\\"\u003e\u003cspan\u003e有哪些适合创业者阅读的商业书籍吗？阅读本文，了解适合创业者阅读的33本最佳商业书籍，助力创业者启动业务，调整思维以及选择正确的道路。\u003c/span\u003e\u003c/p\u003e\",\"seo\",{\"_1959\":1994,\"_339\":-5,\"_1803\":1989},\"SEO\",\"metafields\",[-5,-5,-5,1997,-5,-5,-5],{\"_1959\":1998,\"_1999\":2000,\"_2001\":2002},\"Metafield\",\"value\",\"{\\\"zh-cn\\\":\\\"https://www.shopify.com/zh-CN/blog/business-books\\\"}\",\"key\",\"hreflang_json\",\"imageUrl\",\"imageAltText\",\"imageClass\",\"modifiedAt\",\"2025年2月17日\",\"modifiedAtRaw\",\"metaDescription\",\"\u003cp\u003e成年后定期阅读有助于培养分析能力，提升沟通技巧，激发创造力，同时还能增强记忆力。在你感到沮丧时，书籍能够为你带来快乐，激励你做出改善，并教授你新的技能。\u003c/p\u003e\\n\u003cp\u003e这些技能都是有益的。然而，对于企业家来说，分析情况、应用所学经验并提出创新解决方案的能力尤为关键。\u003c/p\u003e\\n\u003cp\u003e作为创业者的你，如果想从书中汲取知识和技能，可以查阅下文所列出的最佳商业书籍书单。\u003c/p\u003e\u003cdiv id=\\\"text-cta\\\" class=\\\"hidden lg:block\\\"\u003e\u003c/div\u003e\\n\u003ch2 id=\\\"\\\"\u003e33本最佳商业书籍\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003e原子习惯：如何养成好习惯、戒掉坏习惯\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003e眨眼之间：不假思索的判断力\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003e轻松创业：按自己的节奏创造成功、自由与富足\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003e单人公司：小而美的创业之道\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003e深度工作：如何有效利用每一点脑力\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003e从优秀到卓越：为什么有些公司能够实现跨越，而其他公司不能\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003e如何一夜成名：商业成功的秘诀\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003e人性的弱点：如何赢得朋友与影响他人\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003e影响力：说服的心理学\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003e向前一步：女性、工作及领导意志\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003e不可替代的人：如何成为不可或缺的自己\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003e心态：成功的新心理学\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003e谈判力：如何在谈判中获得优势\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003e重来：不拘一格的商业手册\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003e从为什么开始：如何激励他人行动\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#16\\\"\u003e每周工作4小时：逃离朝九晚五，随时随地开始新生活\u0026nbsp;\u0026nbsp;\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#17\\\"\u003e学习的艺术：追求卓越的旅程\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#18\\\"\u003e设计心理学：日常的设计\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#19\\\"\u003e创业的迷思：为什么大多数小企业都不成功以及如何避免失败\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#20\\\"\u003e克服拖延：如何停止拖延，过上充实的生活\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#21\\\"\u003e创业维艰：如何在不确定中做出正确决策\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#22\\\"\u003e创新者的解答：颠覆式创新的增长秘诀\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#23\\\"\u003e聪明的投资者\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#24\\\"\u003e精益创业：新创企业的成长思维\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#25\\\"\u003e最重要的事只有一件：实现非凡成果的惊人简单真理\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#26\\\"\u003e十天MBA：掌握美国顶尖商学院的技能\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#27\\\"\u003e思考致富\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#28\\\"\u003e思考，快与慢\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#29\\\"\u003e巨人的工具：顶尖人物的策略、习惯与方法\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#30\\\"\u003e从0到1：开启商业与未来的秘密\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#31\\\"\u003e好战略，坏战略：区别及重要性\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#32\\\"\u003e驱动力：关于激励的惊人真相\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#33\\\"\u003e权力的48条法则\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"1\\\"\u003e1. 原子习惯：如何养成好习惯、戒掉坏习惯\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e詹姆斯·克利尔（James Clear）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.4\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e319\u003c/p\u003e\\n\u003cp\u003e在《\u003ca href=\\\"https://jamesclear.com/atomic-habits\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e原子习惯\u003c/a\u003e》中，作者、企业家及摄影师詹姆斯·克利尔想要改变习惯的人提供了快速的自我提升策略。克利尔对习惯形成的深入分析揭示了坏习惯为何持续存在，并给出了停止坏习惯的行动计划。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"《原子习惯》书籍封面和两条读者评论\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Atomic_Habits.jpg?v=1739944458\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e他认为，坏习惯并非源于不愿改变，而是缺乏有效的改变策略。《原子习惯》提供了一个理解坏习惯存在原因的框架，以及实用、执行有效的改变策略。\u003c/p\u003e\\n\u003cp\u003e克利尔的指南中包含了许多激励人心的故事，讲述了运用书中策略建立好习惯的人，包括奥运金牌得主、商界领袖和脱口秀喜剧演员。《原子习惯》为创业者家提供了极大的启发，以及克服坏习惯的实用指南。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“你所采取的每一个行动都是对你希望成为的人的投票。没有单一的事件会改变你的信念，但随着投票的增加，能够证明新身份的证据也随之增加。”\u003c/p\u003e\\n\u003ch3 id=\\\"2\\\"\u003e2. 眨眼之间：不假思索的判断力\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e马尔科姆·格拉德威尔（Malcolm Gladwell）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e3.9\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e296\u003c/p\u003e\\n\u003cp\u003e在\u003ca href=\\\"https://www.amazon.com/Blink-Power-Thinking-Without/dp/0316172324/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e《眨眼之间》\u003c/a\u003e这本书中，记者及畅销书作家马尔科姆·格拉德威尔利用神经科学和心理学的知识，探讨人们如何在眨眼之间做出思考。那些在瞬间做出的决定并不像看上去那么简单。\u003c/p\u003e\\n\u003cp\u003e尽管决定可以迅速做出，但它们是由复杂的认知过程驱动的。在\u003cem\u003e眨眼\u003c/em\u003e中，格拉德威尔采访了一系列独特的决策专家——从能够在球员的球拍击球之前预测失误的网球教练，到能够在一秒钟内识别“假货”的古董专家。\u003c/p\u003e\\n\u003cp\u003e格拉德威尔认为，最佳的决策者并不是那些对决策给予最多考虑的人，而是那些掌握了“薄片切割”艺术的人：在瞬间从大量变量中筛选出少数重要因素的过程。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“在生活中，我们大多数人都非常擅长压制行动。即使是即兴表演老师也只需逆转这一技能，就能让自己成为非常‘有天赋’的即兴表演者。糟糕的即兴表演者往往阻碍行动，而且做到这一点的技能很高。优秀的即兴表演者则发展行动。”\u003c/p\u003e\\n\u003ch3 id=\\\"3\\\"\u003e3. 轻松创业：按自己的节奏创造成功、自由与富足\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e丹尼斯·达菲尔德-托马斯（Denise Duffield-Thomas）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.3\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e304\u003c/p\u003e\\n\u003cp\u003e《\u003ca href=\\\"https://www.denisedt.com/chillpreneur-book\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e轻松创业\u003c/a\u003e》记录了财富心态教练丹尼斯·达菲尔德-托马斯的商业和财务方法。它指导你识别适合你个性的商业模型，如何适应营销和自我推广，以及定价和处理其他不当的财务问题的思路。\u003c/p\u003e\\n\u003cp\u003e对于想要轻松掌控现金流的企业家来说，这本书是一个很好的选择。它充满了实用且简单的建议，并且十分友好和幽默。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“不要重新发明轮子！——这是一种经典的财务障碍。我们觉得必须努力工作，但每次都会重新发明轮子。”\u003c/p\u003e\\n\u003ch3 id=\\\"4\\\"\u003e4. 单人公司：小而美的创业之道\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e保罗·贾维斯（Paul Jarvis）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e3.9\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e272\u003c/p\u003e\\n\u003cp\u003e保罗·贾维斯是一位成功的独立创业者，在\u003ca href=\\\"https://www.amazon.com/Company-One-Staying-Small-Business/dp/1328972356\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e《单人公司》\u003c/a\u003e中分享了他的商业理念。他认为，你不需要建立一个帝国或雇佣员工就能拥有一个繁荣的企业。事实上，小型企业往往比大型企业更令人满意。\u003c/p\u003e\\n\u003cp\u003e贾维斯谈到，作为企业主的最大优势之一，是你可以创造一个平衡的生活。而且，没有等级制度和商业政治，让你可以更高效。明智地创业并不一定是创办大企业——而是更好的企业。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“找到合适的规模并专注于变得更好并没有错。小型公司也可以是一个长期计划，而不仅仅是一个垫脚石。”\u003c/p\u003e\\n\u003ch3 id=\\\"5\\\"\u003e5. 深度工作：如何有效利用每一点脑力\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e卡尔·纽波特（Cal Newport）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.1\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e296\u003c/p\u003e\\n\u003cp\u003e分心是许多人面临的问题。在《\u003ca href=\\\"https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e深度工作\u003c/a\u003e》中，计算机科学教授\u003ca href=\\\"https://calnewport.com/writing/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e卡尔·纽波特\u003c/a\u003e分享了如何在充满干扰的世界中专注于认知要求高的任务。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"最佳商业书籍《深度工作》的封面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Deep_Work.jpg?v=1739944493\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e纽波特认为，专注的能力并不是人们天生具备的——这是一种技能，必须学习、实践和掌握。\u003c/p\u003e\\n\u003cp\u003e《深度工作》为读者提供了纽波特的个人训练方案，包括四条实践深度专注和建立良好习惯的规则。通过将干扰重新定义为机会而非负担，纽波特为任何寻求动力的人提供了关键建议。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“要在最佳水平上产生成果，你需要在没有干扰的情况下，长时间专注于单一任务。换句话说，优化你表现的工作类型就是深度工作。”\u003c/p\u003e\\n\u003ch3 id=\\\"6\\\"\u003e6. 从优秀到卓越：为什么有些公司能够实现跨越，而其他公司不能\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e吉姆·柯林斯（Jim Collins）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.1\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e300\u003c/p\u003e\\n\u003cp\u003e在《\u003ca href=\\\"https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e从优秀到卓越\u003c/a\u003e》中，商业管理顾问\u003ca href=\\\"https://www.jimcollins.com/article_topics/articles/good-to-great.html#articletop\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e吉姆·柯林斯描述\u003c/a\u003e了优秀公司如何转变为卓越公司，并使用了成功与失败的案例作为说明。\u003c/p\u003e\\n\u003cp\u003e柯林斯的书籍非常适合希望了解成功企业内部优势的企业家。《从优秀到卓越》提供的见解受到众多首席执行官的赞誉，许多《华尔街日报》首席执行官委员会的成员将其称为\u003ca href=\\\"https://archive.org/details/wallstreetjourna0000murr/page/11/mode/2up\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e他们所读过的最好的管理书籍\u003c/a\u003e。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“优秀是伟大的敌人。这是我们拥有如此少的伟大事物的关键原因之一。我们没有伟大的学校，主要是因为我们有好的学校。我们没有伟大的政府，主要是因为我们有好的政府。很少有人能过上伟大的生活，很大程度上是因为人们太容易满足于过上好生活。”\u003c/p\u003e\\n\u003ch3 id=\\\"7\\\"\u003e7. 如何一夜成名：商业成功的秘诀\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e玛丽亚·哈齐斯特法尼斯（Maria Hatzistefanis）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e3.7\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e224\u003c/p\u003e\\n\u003cp\u003e在《\u003ca href=\\\"https://www.amazon.com/How-Be-Overnight-Success-Business/dp/1785037323\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e如何一夜成名\u003c/a\u003e》（How to Be an Overnight Success: Making It in Business）中，创立了护肤品牌\u003ca href=\\\"https://www.rodial.com/usd\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eRodial\u003c/a\u003e的玛丽亚·哈齐斯特法尼斯\u003ca href=\\\"https://www.rodial.com/eu/how-to-be-an-overnight-success-book\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e分享了她的创业历程\u003c/a\u003e。她讲述了如何在卧室里开始公司，独自一人将其发展壮大。她专注于发展自己的个人品牌和建立关注度，然后将观众引导到她的护肤产品上——最终开始了与凯莉·詹娜和杰德·贾格尔等大牌的网红营销和名人合作。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"《如何一夜成名》书籍封面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/overnight_success.jpg?v=1739944525\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e这不仅仅是一本关于玛丽亚故事的商业书籍。她在过程中分享了重要的教训，证明任何人都可以复制类似的成功。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“成功是对你想要的事物的不懈追求，而努力工作是必不可少的。”\u003c/p\u003e\\n\u003ch3 id=\\\"8\\\"\u003e8. 人性的弱点：如何赢得朋友与影响他人\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e戴尔·卡耐基（Dale Carnegie）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.2\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e288\u003c/p\u003e\\n\u003cp\u003e戴尔·卡耐基是一位作家和教育家，在其漫长的职业生涯中，开发了自我提升、销售技巧、公众演讲技巧和人际交往技能的培训课程。\u003c/p\u003e\\n\u003cp\u003e写于1936年的《\u003ca href=\\\"https://www.amazon.com/How-Friends-Influence-People-Revised/dp/067142517X/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e如何赢得朋友和影响他人\u003c/a\u003e》被认为是自我成长类书籍的经典之作，销量超过3000万册，是\u003ca href=\\\"https://en.wikipedia.org/wiki/List_of_best-selling_books\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e有史以来最畅销的书籍之一\u003c/a\u003e。卡耐基的书籍是运用他在教授商业教育课程的几十年间获得的知识编写的。\u003c/p\u003e\\n\u003cp\u003e在书中，卡耐基探讨了在职业生涯还是个人生活中与人交往的实用技巧。他提供了让人喜欢你的建议，提供说服人们接受你观点的技巧，并讨论了如何在不引起怨恨的情况下获得作为领导者的尊重。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“让你快乐或不快乐的并不是你拥有什么、你是谁、你在哪里或你在做什么，而是你对这些的看法。”\u003c/p\u003e\\n\u003ch3 id=\\\"9\\\"\u003e9. 影响力：说服的心理学\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e罗伯特·B·西奥迪尼（Robert Cialdini）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.2\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e320\u003c/p\u003e\\n\u003cp\u003e罗伯特·B·西奥迪尼是亚利桑那州立大学的心理学和市场营销教授。在《\u003ca href=\\\"https://www.influenceatwork.com/store-new/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e影响力\u003c/a\u003e》一书中，他探讨了说服背后的心理学，并为在商业和市场营销领域影响他人提供了实用框架。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"最佳商业书籍《影响力》的封面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Influence.jpg?v=1739944561\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e西奥迪尼认为，在一个充满干扰的世界中，人们往往依赖于概括和假设来做出决定，而非单纯依赖证据。西奥迪尼利用心理学、市场营销、经济学、人类学和社会科学领域的实证研究来支持他的论点。\u003c/p\u003e\\n\u003cp\u003e《影响力》明确了六个影响人类决策的原则，并以真实的案例，说明了这些原则在尝试说服他人时如何指导你的决策。西奥迪尼的书中提供了实用工具，使其成为最有用的市场营销书籍之一，尤其适合没有太多商业经验的创业新手。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“真正有天赋的谈判者，初始立场都足够夸张，以便进行一系列让步，从而获得理想的最终报价，但又不会显得太荒谬，让人们一开始就觉得不合理。”\u003c/p\u003e\\n\u003ch3 id=\\\"10\\\"\u003e10. 向前一步：女性、工作及领导意志\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e雪莉·桑德伯格（Sheryl Sandberg）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e3.9\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e217\u003c/p\u003e\\n\u003cp\u003e雪莉·桑德伯格撰写了《\u003ca href=\\\"https://www.amazon.com/Lean-Women-Work-Will-Lead/dp/0385349947\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e向前一步\u003c/a\u003e》，旨在向女性企业家和商业领袖赋能。在\u003ca href=\\\"https://leanin.org/book\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e这本书中\u003c/a\u003e，她谈到女性往往会自我设限，不允许自己追求商业和领导机会。书中结合研究并穿插相关叙述和故事，向希望在商业中出类拔萃的女性提供了可行的建议。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"商业书籍《向前一步》的封面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Lean_in.jpg?v=1739944590\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e不过，这本书并不仅仅是为女性准备的。雪莉还为希望支持女性在商业和领导岗位上发展的男性提供了见解和建议。这是一本无论男女都值得一读的书。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“未来将不会有女性领导者。只有领导者。”\u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003e11. 不可替代的人：如何成为不可或缺的自己\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e塞斯·戈丁（Seth Godin）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e3.8\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e244\u003c/p\u003e\\n\u003cp\u003e塞斯·戈丁是畅销书作者，此前是商业高管，被《商业内幕》称为\u003ca href=\\\"https://www.businessinsider.com/20-books-by-the-most-influential-thinkers-in-business-2015-11\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e商业界最具影响力的思想家之一\u003c/a\u003e。\u003c/p\u003e\\n\u003cp\u003e在《\u003ca href=\\\"https://www.amazon.com/Linchpin-Are-Indispensable-Seth-Godin/dp/1591843162/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e不可替代的人\u003c/a\u003e》中，戈丁探讨了“不可替代”员工的概念：那些愿意打破规则，并创新工作方式的人。戈丁认为，这些人是不可或缺的，对于任何想要成长和繁荣的公司至关重要。\u003c/p\u003e\\n\u003cp\u003e无论你是想要理解自己为何成为有价值资产创作者，还是试图找到有价值的新员工企业主，《不可替代的人》都可以为你提供重要的见解。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“艺术家是这样的人：他们凭借勇气、洞察力、创造力和胆识去挑战现状，并且对此倾注了深刻的个人情感。”\u003c/p\u003e\\n\u003ch3 id=\\\"12\\\"\u003e12. 心态：成功的新心理学\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e卡罗尔·S·德韦克（Carol S. Dweck）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.1\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e276\u003c/p\u003e\\n\u003cp\u003e卡罗尔·S·德韦克的《\u003ca href=\\\"https://www.amazon.com/Mindset-Psychology-Carol-S-Dweck/dp/0345472322/ref=sr_1_1?gclid=Cj0KCQiA0oagBhDHARIsAI-Bbgc0HZgXa_--GHge78ePk5mehBy6gun_jMJQhppBXNJzuBtFpyaVN7EaAkPGEALw_wcB\u0026amp;hvadid=590607532060\u0026amp;hvdev=c\u0026amp;hvlocphy=200534\u0026amp;hvnetw=g\u0026amp;hvqmt=e\u0026amp;hvrand=510250250956064939\u0026amp;hvtargid=kwd-362806939127\u0026amp;hydadcr=22132_9764309\u0026amp;keywords=mindset+new+psychology+of+success\u0026amp;qid=1677860180\u0026amp;sr=8-1\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e心态\u003c/a\u003e》一书中都是关于成功心理学的研究，不仅限于商业，还涉及生活的各个方面。她得出结论，人们的行为反映了他们对自己能力的看法。她提供了两种观点：“固定心态”——相信自己的能力是固定的，或“成长心态”——相信自己的能力可以发展和改善。\u003c/p\u003e\\n\u003cp\u003e本书还深入探讨了虚假的成长心态。换句话说，你可能\u003cem\u003e认为\u003c/em\u003e你展现了成长心态，但实际上你并没有如你所想的那样发展技能。真正拥有成长心态的人不仅能更容易地实现个人成功，还能引导和激励他人成功。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“无论你的能力如何，努力是点燃能力并将其转化为成就的关键。”\u003c/p\u003e\\n\u003ch3 id=\\\"13\\\"\u003e13. 谈判力：如何在谈判中获得优势\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e克里斯·沃斯（Chris Voss）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.3\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e288\u003c/p\u003e\\n\u003cp\u003e克里斯·沃斯是一位商业教授，\u003ca href=\\\"https://www.blackswanltd.com/never-split-the-difference\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e黑天鹅集团\u003c/a\u003e的首席执行官，前FBI人质谈判专家——被广泛认为是说服心理学的专家。\u003c/p\u003e\\n\u003cp\u003e\u003cimg alt=\\\"\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/never_split_the_difference.jpg?v=1739944623\\\" loading=\\\"lazy\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e在《\u003ca href=\\\"https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e谈判力\u003c/a\u003e》中，沃斯揭示了他在自己职业生涯中用于高风险谈判的策略。沃斯探讨了如何建立信任，克服情感障碍，使用同理心作为工具而非障碍，以及如何使用语言进行清晰沟通。\u003c/p\u003e\\n\u003cp\u003e初创企业主需要与他们的商业伙伴、投资者、员工、承包商及其他各种利益相关者进行谈判。《谈判力》提供了处理谈判中各种因素的工具和技巧。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“如果你以为对方的思维方式和你一样，那你就错了。这不是同理心，而是一种投射。”\u003c/p\u003e\\n\u003ch3 id=\\\"14\\\"\u003e14. 重来：不拘一格的商业手册\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e杰森·弗里德和大卫·海尼梅尔·汉森（Jason Fried, David Heinemeier Hansson）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e3.9\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e279\u003c/p\u003e\\n\u003cp\u003e《\u003ca href=\\\"https://www.amazon.com/Rework-Jason-Fried/dp/0307463745/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e重来\u003c/a\u003e》一书的作者是杰森·弗里德和大卫·海尼梅尔·汉森（Jason Fried, David Heinemeier Hansson），前者是来自Basecamp的首席执行官，后者是发明Ruby on Rails网络开发框架的程序员。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"商业书籍《重来：不拘一格的商业手册》的封面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/rework.jpg?v=1739944645\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e弗里德和汉森都是拥有技术背景的企业家，为任何可能在其领域是专家但在创业世界是初学者的企业主提供了很好的建议。《重来》抛弃了传统商业术语，提供了具体明了的建议。\u003c/p\u003e\\n\u003cp\u003e在这本《纽约时报》畅销书中，弗里德和汉森向读者提供了多种低成本的商业增长方式，教导如何提高生产力，避免被过多的\u003ca href=\\\"/zh/blog/business-proposal\\\"\u003e计划\u003c/a\u003e拖累，以及如何以较少的启动资金为自己的业务获得曝光。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“当你不知道自己相信什么时，一切都变成了争论。所有事情都是可以辩论的。但是当你为某件事情站出来时，决策就变得显而易见。”\u003c/p\u003e\\n\u003ch3 id=\\\"15\\\"\u003e15. 从为什么开始：如何激励他人行动\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e西蒙·西内克（Simon Sinek）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.1\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e253\u003c/p\u003e\\n\u003cp\u003e在《\u003ca href=\\\"https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591842808/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e从为什么开始\u003c/a\u003e》中，作者和励志演讲者\u003ca href=\\\"https://simonsinek.com/books/start-with-why/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e西蒙·西内克\u003c/a\u003e考察了伟大领导者的生活，从马丁·路德·金到史蒂夫·乔布斯，试图发掘他们成功的共同原因，尽管他们的目标和愿望各不相同。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"最佳商业书籍《从为什么开始》的封面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start_with_why_480x480_235d7cda-c892-44ba-928d-4191e51d3fc1.jpg?v=1739944672\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e他的结论是：伟大的领导者会问\u003cem\u003e为什么\u003c/em\u003e。\u003cem\u003e为什么\u003c/em\u003e顾客会选择某些品牌？\u003cem\u003e为什么\u003c/em\u003e人们会忠于某些领导者而不是其他人？\u003cem\u003e为什么\u003c/em\u003e公司会失败？伟大的领导者希望理解事情发生的原因，并尽其所能找到答案。\u003c/p\u003e\\n\u003cp\u003e西内克结合了一系列真实的经历，清晰地描绘出领导和激励他人所需的特质。他的书籍适合所有想要理解自信领导含义的人阅读。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“伟大的公司并不是雇佣有技能的人并激励他们，而是雇佣已经有动机的人并激励他们。”\u003c/p\u003e\\n\u003ch3 id=\\\"16\\\"\u003e16. 每周工作4小时：逃离朝九晚五，随时随地开始新生活\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e蒂姆·费里斯（Timothy Ferriss）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e3.9\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e308\u003c/p\u003e\\n\u003cp\u003e蒂姆·费里斯是一位著名的企业家、投资者、作家、播客主持人和生活方式专家。他的书《\u003ca href=\\\"https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e每周工作4小时\u003c/a\u003e》（是\u003cem\u003e四小时\u003c/em\u003e系列的第一本）在\u003ca href=\\\"https://tim.blog/about/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e《纽约时报》畅销书榜单\u003c/a\u003e上占据了超过四年的时间，被认为是关于生产力的最佳书籍之一。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"畅销商业书籍《每周工作4小时》的封面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/4_hour_workweek.jpg?v=1739944704\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e在《每周工作4小时》中，费里斯认为，成功来自于不休息且长时间的艰苦工作的观念是错误的。相反，他指导读者如何重新设计生活方式，通过多种策略腾出时间，比如优先处理重要事务、学习如何将收入来源自动化，以及放弃无效的任务。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“我们最害怕做的事情通常是我们最需要做的事情。”\u003c/p\u003e\\n\u003ch3 id=\\\"17\\\"\u003e17. 学习的艺术：追求卓越的旅程\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e约书亚·维茨金（Josh Witzkin）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.5\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e263\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.joshwaitzkin.com/the-art-of-learning\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e约书亚·维茨金\u003c/a\u003e是一位国际象棋大师、竞技武术家和作家，因在10岁时击败国际象棋大师爱德华·弗鲁姆金而成名。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"最佳商业书籍《学习的艺术》的封面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/art_of_learning.jpg?v=1739944732\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e在《\u003ca href=\\\"https://www.amazon.com/Art-Learning-Journey-Pursuit-Excellence/dp/0743277457/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e学习的艺术\u003c/a\u003e》中，维茨金分享了如何培养企业家思维的见解，并提供了他不断学习和适应的策略。对维茨金而言，失败是成长的机会。在他的书中，他教导读者如何接受失败、从中学习，并利用失败来成长，理解自己的弱点，以便做出改进。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“成长发生在抵抗的时刻。我们通过挑战自我、探索自身能力的边界来学习。”\u003c/p\u003e\\n\u003ch3 id=\\\"18\\\"\u003e18. 设计心理学：日常的设计\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e唐纳德·诺曼（Donald Norman）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.1\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e257\u003c/p\u003e\\n\u003cp\u003e唐·诺曼是一位研究员、教授和商业顾问，被誉为可用性工程领域的顶尖专家之一。在《\u003ca href=\\\"https://www.amazon.com/Design-Everyday-Things-Revised-Expanded/dp/0465050654/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e设计心理学：日常的设计\u003c/a\u003e》中，他根据自己长期职业生涯中的经验提供了如何设计良好产品的建议。\u003c/p\u003e\\n\u003cp\u003e诺曼首先探讨了一些最经典的产品设计，如门把手、开关和炉灶，让人们思考为何最经典的设计往往是最简单的。\u003c/p\u003e\\n\u003cp\u003e答案与人类大脑处理信息的方式有关。许多设计师在努力创造一个可以做所有事情的产品时，但他们往往会忽视了人类认知心理学，设计师应该致力于设计出一个能够\u003cem\u003e非常好地完成一件事情\u003c/em\u003e的产品。\u003c/p\u003e\\n\u003cp\u003e诺曼的书是任何正在设计新产品的人完美的入门书。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“实际上，良好的设计比糟糕的设计更难被察觉，部分原因是良好的设计满足了我们的需求，以至于设计变得不可见。”\u003c/p\u003e\\n\u003ch3 id=\\\"19\\\"\u003e19. 创业的迷思：为什么大多数小企业都不成功以及如何避免失败\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e迈克尔·E·格伯（Michael E. Gerber）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e269\u003c/p\u003e\\n\u003cp\u003e迈克尔·E·格伯是\u003ca href=\\\"https://www.michaelegerbercompanies.com/product/the-e-myth-revisited/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e迈克尔·E·格伯公司\u003c/a\u003e的创始人，这是一家位于加利福尼亚的商业技能培训公司。在《\u003ca href=\\\"https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e创业的迷思\u003c/a\u003e》中，格伯探讨了为什么80%的小企业失败，并提供了如何确保企业不在这80%失败行列的见解。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"商业书籍《创业的迷思》的封面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/e-myth.jpg?v=1739944758\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e格伯的论点是，人们错误地认为技术知识会转化为商业成功，但这通常并不成立。格伯指导读者如何打破这种思维定势，建立依赖于“系统”的商业，而非依赖于个人的技能。\u003c/p\u003e\\n\u003cp\u003e《创业的迷思》是科技企业家必读的书籍，探讨了拥有创新产品的公司如何因未考虑这种创新如何转化为商业成功而做出自我破坏。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“与普遍看法相反，我的经验告诉我，商业上特别优秀的人并不是因为他们知道什么，而是因为他们对了解更多的无尽渴望。”\u003c/p\u003e\\n\u003ch3 id=\\\"20\\\"\u003e20. 克服拖延：如何停止拖延，过上充实的生活\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e彼得·路德维希和阿德拉·希克尔（Petr Ludwig和Adela Schicker）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e3.9\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e272\u003c/p\u003e\\n\u003cp\u003e人们生活在一个高科技的世界中，充满了无尽的干扰：满溢的收件箱、无休止的应用通知和永无止境的社交媒体动态，很容易就陷入了拖延的陷阱。\u003c/p\u003e\\n\u003cp\u003e在\u003ca href=\\\"https://www.amazon.com/End-Procrastination-Stop-Postponing-Fulfilled/dp/1250308054/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e克服拖延\u003c/a\u003e（The End of Procrastination: How to Stop Postponing and Live a Fulfilled Life）中，\u003ca href=\\\"http://procrastination.com\\\"\u003eProcrastination.com\u003c/a\u003e的联合创始人彼得·路德维希和阿德拉·希克尔提出了一种\u003ca href=\\\"https://procrastination.com/book\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e实用策略\u003c/a\u003e来克服不必要的拖延，并认为拖延不仅仅是浪费时间，还会有损于过上幸福和充实生活。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"商业书籍《克服拖延》的封面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/art_of_procrastination.jpg?v=1739944798\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e路德维希和希克尔探讨了大脑如何对动机和自律做出反应，概述了八种易于使用的工具，帮助想要克服拖延倾向的人。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“当今世界提供的机会数量令人震惊。想象一下这些机会的程度，就像是打开的剪刀之间的空间。机会越多，这把想象中的剪刀（\u003cem\u003e潜力的剪刀\u003c/em\u003e）就开得越大。今天，它们比历史上任何时候都要打开得更宽。”\u003c/p\u003e\\n\u003ch3 id=\\\"21\\\"\u003e21. 创业维艰：如何在不确定中做出正确决策\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e本·霍洛维茨（Ben Horowitz）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.2\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e304\u003c/p\u003e\\n\u003cp\u003e本·霍洛维茨是一位企业家、投资者、作家和风险投资公司Andreessen Horowitz的联合创始人。在《\u003ca href=\\\"https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e创业维艰\u003c/a\u003e》一书中，他借鉴了自己创业的经验，为想要希望成为成功企业家的读者提供建议。\u003c/p\u003e\\n\u003cp\u003e霍洛维茨不回避谈论那些很少有商业作家愿意讨论的挑战。他探讨了经营企业的\u003cem\u003e艰难之处\u003c/em\u003e：处理失败、员工间的冲突、裁员、在艰难时期坚持下去，以及做出影响利益相关者生计的大而艰难的决策。\u003c/p\u003e\\n\u003cp\u003e霍洛维茨在书中提供的基本建议和实用技巧，为企业家在面临艰难选择时采取行动并在现代世界中领导成功企业提供了关键指导。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“每当我遇到成功的首席执行官时，我都会问他们是如何做到的。平庸的首席执行官会会归因于他们的卓越战略举措或敏锐的商业头脑，或其他各种自我赞扬的解释。伟大的首席执行官在回答时往往非常一致，他们都会说，‘我没有放弃。’”\u003c/p\u003e\\n\u003ch3 id=\\\"22\\\"\u003e22. 创新者的解答：颠覆式创新的增长秘诀\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e克莱顿·克里斯滕森和迈克尔·E·雷诺（Clayton M. Christensen和Michael E. Raynor）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e304\u003c/p\u003e\\n\u003cp\u003e商业顾问和学者\u003ca href=\\\"https://claytonchristensen.com/books/the-innovators-solution/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e克莱顿·克里斯滕森\u003c/a\u003e因提出“\u003ca href=\\\"https://www.wsj.com/articles/clayton-christensen-has-a-new-theory-1475265067\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e颠覆性创新\u003c/a\u003e”理论而享有盛誉，这是一种创造全新市场、取代既有产品的创新。\u003c/p\u003e\\n\u003cp\u003e在\u003ca href=\\\"https://www.amazon.com/Innovators-Solution-Creating-Sustaining-Successful/dp/1422196577/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e创新者的解决方案\u003c/a\u003e中，他与商业顾问迈克尔·E·雷诺扩展了颠覆性创新的概念，认为公司可以\u003cem\u003e也应该\u003c/em\u003e对自己的行业进行颠覆，尤其是在现代这个快速发展的数字时代。\u003c/p\u003e\\n\u003cp\u003e\u003cimg alt=\\\"\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/innovators_solutiion.jpg?v=1739944826\\\" loading=\\\"lazy\\\"\u003e\u003c/p\u003e\\n\u003cp\u003e克里斯滕森和雷诺用真实的案例探讨了成功（和不成功）颠覆行业的公司，并提供了创造合适条件和识别颠覆时机的框架。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“研究表明，从历史上看，超过90%的成功新企业中，创始人最初刻意制定的战略并不是最终让企业取得成功的战略。”\u003c/p\u003e\\n\u003ch3 id=\\\"23\\\"\u003e23. 聪明的投资者\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e本杰明·格雷厄姆（Benjamin Graham）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.2\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e623\u003c/p\u003e\\n\u003cp\u003e本杰明·格雷厄姆是一位经济学家、教授和投资者，被商业界广泛称为“\u003ca href=\\\"https://www.businessinsider.com/eight-lessons-from-benjamin-graham-2013-2\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e价值投资之父\u003c/a\u003e”。\u003c/p\u003e\\n\u003cp\u003e《聪明的投资者》于1949年出版，但仍对当今的股市投资提供相关建议。格雷厄姆专注于降低经济风险的投资，并指导读者如何根据研究而非投机来寻找长期、风险低的投资。\u003c/p\u003e\\n\u003cp\u003e对于想要获得个人财务指导并学习如何做出明智财务决策的人，《聪明的投资者》都是必读的书籍。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“聪明的投资者是现实主义者，他们向乐观者卖出，从悲观者手中买入。”\u003c/p\u003e\\n\u003ch3 id=\\\"24\\\"\u003e24. 精益创业：新创企业的成长思维\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e埃里克·里斯（Eric Ries）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e 4.1\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e 299\u003c/p\u003e\\n\u003cp\u003e埃里克·里斯是一位企业家，以其在信息架构、可用性和服务设计领域的工作而闻名。在《\u003ca href=\\\"https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e精益创业\u003c/a\u003e》中，里斯探讨了为什么大多数初创企业失败，并提供了如何在企业早期阶段避免失败的见解。\u003c/p\u003e\\n\u003cp\u003e里斯提到，最成功的初创企业利用人类创造力，同时\u003ca href=\\\"/blog/startup-financial-tips\\\"\u003e保持低成本\u003c/a\u003e，专注于快速测试，有效地通过消除多余的虚荣指标来衡量成功，并不断适应客户地需求。\u003c/p\u003e\\n\u003cp\u003e里斯的书为公司提供了一种持续测试其愿景的方法，并描述了如何使用创新技术适应变化。对于想要避免初创企业陷入失败陷阱的人而言，《精益创业》都是必读的书籍。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“我们必须了解客户真正想要的，而不是他们所说的或我们认为他们应该想要的。”\u003c/p\u003e\\n\u003ch3 id=\\\"25\\\"\u003e25. 最重要的事只有一件：实现非凡成果的惊人简单真理\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e加里·凯勒和与杰伊·帕帕桑（Gary Keller和Jay Papasan）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.1\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e240\u003c/p\u003e\\n\u003cp\u003e在《\u003ca href=\\\"https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e最重要的事只有一件\u003c/a\u003e》一书中，房地产企业家和畅销书作家加里·凯勒讨论了他的成功策略，强调将工作量缩小，专注于更重要的任务，而不被次要事务拖累。\u003c/p\u003e\\n\u003cp\u003e凯勒认为，尽管人们倾向于将所有事情都视为重要级别，但并非所有事情都同等重要。凯勒的成功方法是将焦点缩小到最重要的事情上。他表示，多任务处理往往导致每项任务的工作质量下降，并将多任务处理的观念称为谎言。\u003c/p\u003e\\n\u003cp\u003e凯勒的智慧适用于任何人，但对想要有效评估最大优先事项，并有效管理时间的企业家尤其重要。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“工作是一只橡胶球。如果弄掉了它，它会反弹。其他四个球——家庭、健康、朋友、诚信——是由玻璃制成的。如果你掉了其中一个，它就会不可逆转地划伤、损坏，甚至可能破碎。”\u003c/p\u003e\\n\u003ch3 id=\\\"26\\\"\u003e26. 十天MBA：掌握美国顶尖商学院的技能\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e史蒂文·西尔比格（Steven Silbiger）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e3.7\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e448\u003c/p\u003e\\n\u003cp\u003e在《\u003ca href=\\\"https://www.amazon.com/Ten-Day-MBA-4th-Step-Step/dp/0062199579/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e十天MBA\u003c/a\u003e》一书中，MBA和市场营销总监史蒂文·A·西尔比格为读者提供了一门速成课程，涵盖他在教授商业课程期间所学到的一切，结合理论概念和实用技能，如\u003ca href=\\\"/blog/15334373-small-business-accounting-101-ten-steps-to-get-your-startup-on-track\\\"\u003e会计\u003c/a\u003e、金融、\u003ca href=\\\"/blog/marketing-strategies\\\"\u003e营销策略\u003c/a\u003e、定量分析、运营、经济学、组织行为和伦理。\u003c/p\u003e\\n\u003cp\u003e西尔比格的国际公认的综合指南汇集了来自全球商学院的课程，基于哈佛、斯坦福、宾夕法尼亚大学、芝加哥大学、西北大学和弗吉尼亚大学MBA学生的笔记。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“营销是一种艺术与科学的特殊结合。营销课程中有很多东西可以学习，但没有任何学校能教会你成为真正优秀的营销人员所需的经验、直觉和创造力。这就是为什么，有天赋的人薪水如此之高。”\u003c/p\u003e\\n\u003ch3 id=\\\"27\\\"\u003e27. 思考致富\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e拿破仑·希尔（Napoleon Hill）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e 4.1\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e 233\u003c/p\u003e\\n\u003cp\u003e最初于1937年在大萧条期间出版的《\u003ca href=\\\"https://www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e思考致富\u003c/a\u003e》是自我成长和发展领域的经典之作。在撰写此书时，拿破仑·希尔研究了40多位百万富翁的生活，目的在于发现他们之间的共同点。\u003c/p\u003e\\n\u003cp\u003e他得出结论，成就的起点是对更好事物的渴望。即使频繁失败，也是实现成功的必经之路。\u003c/p\u003e\\n\u003cp\u003e希尔为实现目标提供了具体的指导，即保持高度专注，并指出最大的成功往往是在经历最重大的挫折之后取得的。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“所有成就的起点是渴望。时刻牢记这一点。微弱的渴望带来微弱的结果，就像小火焰产生小热量一样。”\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e阅读更多：\u003c/strong\u003e \u003ca href=\\\"/zh/blog/entrepreneur-quotes\\\"\u003e101条企业家名言，为创业者鼓劲加油\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"28\\\"\u003e28. 思考，快与慢\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e丹尼尔·卡尼曼（Daniel Kahneman）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.1\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e499\u003c/p\u003e\\n\u003cp\u003e丹尼尔·卡尼曼是一位心理学家和诺贝尔经济学奖得主，以其在判断和决策心理学方面的专业知识而闻名。在《\u003ca href=\\\"https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374275637/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e思考，快与慢\u003c/a\u003e》一书中，他探讨了两种系统——\u003cem\u003e直觉\u003c/em\u003e和\u003cem\u003e慢思考\u003c/em\u003e——如何共同作用来塑造人们的判断，并帮助人们做出决策。\u003c/p\u003e\\n\u003cp\u003e作为行为经济学领域的专家，卡尼曼利用他的见解为读者解释了压力如何影响决策，并探讨了确认偏见如何使人们急于下结论。\u003c/p\u003e\\n\u003cp\u003e卡尼曼的见解不仅对希望改善自身决策能力的商家有帮助，也对想要深入了解消费者决策过程的市场营销人员有益。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“智力不仅是推理的能力；它也是在需要时找到相关材料并调动注意力的能力。”\u003c/p\u003e\\n\u003ch3 id=\\\"29\\\"\u003e29. 巨人的工具：顶尖人物的策略、习惯与方法\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e蒂姆·费里斯（Timothy Ferriss）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.1\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e707\u003c/p\u003e\\n\u003cp\u003e在他广受欢迎的\u003ca href=\\\"/blog/business-podcasts\\\"\u003e商业播客\u003c/a\u003e《蒂姆·费里斯秀》中，费里斯采访了各种各样的嘉宾，包括著名演员、传奇运动员、杰出科学家、艺术家和商业领袖。在《\u003ca href=\\\"https://www.amazon.com/Tools-Titans-Billionaires-World-Class-Performers/dp/1328683788/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e巨人的工具\u003c/a\u003e》一书中，他总结和提炼了节目中嘉宾的习惯、策略和日常作息。\u003c/p\u003e\\n\u003cp\u003e费里斯跳过了关于努力和态度的模糊陈述，而是专注于他从节目嘉宾那里获得的真实可行的技术。在《巨人的工具》中，费里斯生动地描绘了最成功的人士的生活习惯如何促成他们的成功。\u003c/p\u003e\\n\u003cp\u003e《巨人的工具》不仅激励人心，还为读者提供了实用解决方案，并深入探讨了最成功的人士是如何成长和发展的。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“创造力是一种无限的资源。你花得越多，就拥有得越多。”\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e阅读更多：\u003c/strong\u003e\u003ca href=\\\"/zh/blog/books-for-entrepreneurs\\\"\u003e经典的创业书籍推荐：从0到1，助力创业者迈向成功\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"30\\\"\u003e30. 从0到1：开启商业与未来的秘密\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e彼得·蒂尔（Peter Thiel）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.1\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e195\u003c/p\u003e\\n\u003cp\u003e彼得·蒂尔是一位亿万富翁企业家和风险投资家，还是PayPal、Palantir Technologies和Founders Fund的联合创始人。《\u003ca href=\\\"https://www.amazon.com/Zero-One-Notes-Startups-Future/dp/0804139296/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e从0到1\u003c/a\u003e》基于蒂尔在2012年关于初创企业的讲座笔记\u003ca href=\\\"https://blakemasters.tumblr.com/peter-thiels-cs183-startup\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e系列文章\u003c/a\u003e。\u003c/p\u003e\\n\u003cp\u003e《从0到1》是一本关于创新的入门书，探讨企业家如何通过学习跳出框框来发展\u003ca href=\\\"/blog/low-investment-business-ideas\\\"\u003e新想法\u003c/a\u003e，对于想要\u003ca href=\\\"/blog/niche-markets\\\"\u003e开辟盈利细分市场\u003c/a\u003e的商业人士而言，这是一本好书。《大西洋月刊》的作家德里克·汤普森称，《从0到1》可能是\u003ca href=\\\"https://www.theatlantic.com/business/archive/2014/09/peter-thiel-zero-to-one-review/380738/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e他读过的最好的商业书籍\u003c/a\u003e。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“公司的创立时刻确实只发生一次：只有在一开始，你才有机会制定规则，使人们朝着未来创造价值的方向努力。”\u003c/p\u003e\\n\u003ch3 id=\\\"31\\\"\u003e31. 好战略，坏战略：区别及重要性\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e理查德·鲁梅尔特（Richard Rumelt）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e4.1\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e320\u003c/p\u003e\\n\u003cp\u003e理查德·鲁梅尔特是加州大学洛杉矶分校安德森管理学院的教授，也是企业战略领域的知名顾问。凭借工程和管理背景，鲁梅尔特在战略思维领域处于领先地位，因其对商业和竞争战略的清晰而深刻的分析而闻名。《\u003ca href=\\\"https://www.amazon.com/Good-Strategy-Bad-Difference-Matters/dp/0307886239\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e好战略坏战略\u003c/a\u003e》对商业中常常被误解和误用的战略概念进行了批判性审视。鲁梅尔特强调，好的战略是做出明确、一致的决策并设定优先事项，而坏的战略则表现为空洞、未能面对挑战和缺乏焦点。鲁梅尔特深入探讨了有效战略的标志，以及导致糟糕战略决策的常见陷阱。他使用真实案例来说明，好的战略能够识别关键问题，并制定一致的行动计划来解决这些问题。这本书既是对当前战略思维状态的批判，也是创造更好战略的指南。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“战略的最基本理念是将力量应用于弱点。”\u003c/p\u003e\\n\u003ch3 id=\\\"32\\\"\u003e32. 驱动力：关于激励的惊人真相\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e丹尼尔·H·平克（Daniel H. Pink）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分：\u003c/strong\u003e 3.95\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e 242\u003c/p\u003e\\n\u003cp\u003e丹尼尔·H·平克是一位著名的作家，曾担任白宫演讲撰稿人。凭借法律和商业背景，平克撰写了多本关于工作、动机和行为变化的畅销书。他的工作通常基于社会科学研究，挑战传统智慧并提供新见解。《\u003ca href=\\\"https://www.amazon.com/Drive-Surprising-Truth-About-Motivates/dp/1594484805\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e驱动力：关于激励的惊人真相\u003c/a\u003e》挑战了依赖奖励和惩罚的传统动机观念，通常被称为“胡萝卜和大棒”方法。平克认为，这些方法已经过时，真正的激励来自内在因素，即自主性、掌握和目标。平克探讨了创造环境培养真正动机的新框架。他解释说，人们更受内在渴望的激励，渴望掌控自己的生活、提高技能并为更伟大的事业做出贡献。平克通过心理学、经济学和社会学的丰富研究支持他的论点，并为个人和组织提供实用建议，从而营造更有动力和更高效的环境。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“人类天生就有一种内在的驱动力，渴望自主、自我决定，并与他人建立联系。当这种驱动力得到释放时，人们会取得更多成就，过上更富足的生活。”\u003c/p\u003e\\n\u003ch3 id=\\\"33\\\"\u003e33. 权力的48条法则\u003c/h3\u003e\\n\u003cp\u003e\u003cstrong\u003e作者：\u003c/strong\u003e罗伯特·格林（Robert Greene）\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoodreads评分\u003c/strong\u003e：4.13\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e英文原版书页数：\u003c/strong\u003e 452\u003c/p\u003e\\n\u003cp\u003e罗伯特·格林是一位作家和演讲者，以其关于战略、权力和诱惑的书籍而闻名。凭借古典研究学位和跨多个行业的多样化职业生涯，格林已成为自我成长和商业战略领域的突出人物。他的作品通常以深入的历史分析和实用见解为特征。\u003ca href=\\\"https://www.amazon.com/48-Laws-Power-Robert-Greene/dp/0140280197\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e权力的48条法则\u003c/a\u003e是理解和运用权力的完整指南。通过从政治、战争和商业等各个领域的历史实例，格林将数百年的知识提炼为48条简明的法则，旨在帮助你驾驭权力的复杂性。本书解释了历史上权力人物使用的策略和战术。每条法则都附有历史轶事和如何在生活的各个方面应用这些原则的实用建议。《权力的48条法则》因其坦诚和有时无情的实现和维持权力的方法而受到赞扬或批评。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e精彩语录：\u003c/strong\u003e“当你向世界公开地表现自己，展示自己的才能时，自然就会激起各种怨恨、嫉妒和各种不安全感……你不能一辈子都担心他人的琐碎感受。”\u003c/p\u003e\\n\u003ch2\u003e记住，阅读是基础\u003c/h2\u003e\\n\u003cp\u003e也许因为阅读也是一种休闲活动，人们很难将阅读最佳商业书籍视为创业的一部分。在快节奏的数字世界中，人们可能会认为阅读这样的休闲活动浪费时间，但事实并非如此。\u003c/p\u003e\\n\u003cp\u003e阅读是对你思维的锻炼。人们永远不会认为慢跑或举重是运动员的“浪费时间”，而阅读也不应被视为浪费创业者的时间。\u003c/p\u003e\\n\u003cp\u003e阅读是\u003cem\u003e学习\u003c/em\u003e，有助于减压，同时也能培养沟通、解决问题和创造性思维等技能，这些技能在建立和发展自己的企业中很有必要。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\\\" id=\\\"faq-section\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2 id=\\\"\\\"\u003e最佳商业书籍——常见问题\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e应该读什么商业书籍？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n《原子习惯：如何养成好习惯、戒掉坏习惯》，作者：詹姆斯·克利尔 \u003c/li\u003e\\n\u003cli\u003e\\n《眨眼之间：不假思索的判断力》，作者：马尔科姆·格拉德威尔 \u003c/li\u003e\\n\u003cli\u003e\\n《轻松创业：按自己的节奏创造成功、自由与富足》，作者：丹尼斯·达菲尔德-托马斯 \u003c/li\u003e\\n\u003cli\u003e\\n《单人公司：小而美的创业之道》，作者：保罗·贾维斯 \u003c/li\u003e\\n\u003cli\u003e\\n《深度工作：如何有效利用每一点脑力》，作者：卡尔·纽波特 \u003c/li\u003e\\n\u003cli\u003e\\n《从优秀到卓越：为什么有些公司能够实现跨越，而其他公司不能》，作者：吉姆·柯林斯 \u003c/li\u003e\\n\u003cli\u003e\\n《人性的弱点：如何赢得朋友与影响他人》，作者：戴尔·卡耐基 \u003c/li\u003e\\n\u003cli\u003e\\n《影响力：说服的心理学》，作者：罗伯特·B·西奥迪尼 \u003c/li\u003e\\n\u003cli\u003e\\n《向前一步：女性、工作及领导意志》，作者：雪莉·桑德伯格 \u003c/li\u003e\\n\u003cli\u003e\\n《创新者的解答：颠覆式创新的增长秘诀》，作者：克莱顿·M·克里斯滕森 \u003c/li\u003e\\n\u003c/ul\u003e \u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e商业书籍有用吗？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e商业书籍是有用的。如果你在选择商业书籍，就可以找一本帮助你实现下一个目标的商业书籍。这些书籍可以从多个防霾你帮助你，培养市场领导能力，建立高绩效团队，等等。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e企业家必读的一本书是什么？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e每位企业家都应该阅读西蒙·西内克（Simon Sinek）的《从为什么开始：如何激励他人行动》。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e阅读商业书籍有好处吗？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e是的，阅读商业书籍是有好处的。通过阅读商业书籍，你可以找到灵感和动力，获得宝贵的见解，并学习新技能。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e 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清单》将直接发送至您的邮箱。\",{\"_3234\":3235,\"_3316\":3317,\"_1060\":3328,\"_3337\":3338,\"_3081\":3343,\"_3347\":3348,\"_3530\":3531},\"webinar\",{\"_3236\":3237,\"_3238\":3239,\"_19\":3240,\"_426\":3243,\"_3246\":3247,\"_339\":3250,\"_1056\":3253,\"_3256\":3257,\"_3260\":3261,\"_3266\":3267,\"_3283\":3284,\"_3298\":3299,\"_3301\":3302,\"_3310\":3311,\"_3313\":3314},\"error_heading\",\"抱歉，我们在完成您的注册时遇到了一些问题。\",\"error_message_html\",\"请发送电子邮件至 \u003ca href=\\\"mailto:plus@shopify.com\\\"\u003eplus@shopify.com\u003c/a\u003e 或稍后重试。\",{\"_58\":3241,\"_271\":3242},\"全名\",\"请输入您的全名\",{\"_58\":3244,\"_271\":3245},\"公司电子邮件地址\",\"请输入有效的电子邮件地址\",\"phone\",{\"_58\":3248,\"_271\":3249},\"公司电话号码\",\"请输入您的公司电话号码\",{\"_58\":3251,\"_271\":3252},\"职位名称\",\"请输入您的职位名称\",{\"_58\":3254,\"_271\":3255},\"公司名\",\"请输入您的公司名称\",\"website\",{\"_58\":3258,\"_271\":3259},\"网站 URL\",\"请输入您的网站 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href=\\\"{{site, url(path: '/legal/privacy')}}\\\"\u003e隐私政策\u003c/a\u003e。\",\"thanks\",{\"_1090\":3303,\"_341\":3304,\"_3305\":3306,\"_3307\":3308,\"_459\":3309},\"感谢您的注册！\",\"{{date}}见！我们将在活动开始之前，向您发送活动的唯一链接。\",\"subheading_onehourbefore\",\"活动的观看链接即将通过电子邮件发送给您。\",\"subheading_after\",\"请检查您的电子邮件，获取视频录像的链接。\",\"添加到日历\",\"homeLink\",{\"_382\":3312},\"前往 Shopify.com\",\"protected\",{\"_341\":3315},\"这是一项私人活动。\",\"event\",{\"_3301\":3318},{\"_1090\":3303,\"_3319\":3320,\"_3321\":3322,\"_341\":3323,\"_3324\":3325,\"_3326\":3327,\"_459\":3309},\"heading_bookmeeting\",\"感谢您的请求\",\"heading_isFull\",\"感谢您加入等候名单\",\"期待与您见面！\",\"subheading_bookmeeting\",\"我们会尽快与您联系，确认会面事宜。\",\"subheading_isFull\",\"我们会与您联系，确认注册状态。\",{\"_3301\":3329,\"_3332\":3333},{\"_1090\":3330,\"_459\":3331},\"谢谢\",\"Shopify Plus 销售专家会尽快与您联系。\",\"callUs\",{\"_1090\":3334,\"_459\":3335,\"_3142\":3336},\"想要更快开始聊天？致电我们。\",\"周一到周五上午 9 点到下午 6 点 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this page\",\"Start your online business today.\",\"For free.\",\"Try Shopify for free, no credit card required.\",{\"_3049\":3592},\"Unify online and in-person sales today.\",{\"_339\":3594,\"_1803\":3595,\"_269\":3596,\"_122\":3597,\"_3064\":3598,\"_452\":3599},\"Keep up with the latest from Shopify\",\"Get free ecommerce tips, inspiration, and resources delivered directly to your inbox.\",\"Enter email\",\"Subscribe\",\"By entering your email, you agree to receive marketing emails from Shopify.\",{\"_1090\":3600,\"_124\":3601},\"Thank you for subscription!\",\"Check your email for instructions.\",{\"_339\":3603,\"_1803\":3604,\"_3064\":3605},\"The newsletter for entrepreneurs\",\"Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox.\",\"Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify. By proceeding, you agree to the \u003ca href=\\\"{{site, url(path: '/legal/terms', locale: 'en')}}\\\" target='_blank'\u003eTerms and Conditions\u003c/a\u003e and \u003ca href=\\\"{{site, url(path: '/legal/privacy', locale: 'en')}}\\\" target='_blank'\u003ePrivacy Policy\u003c/a\u003e.\",\"popular posts\",{\"_446\":3608,\"_3079\":3610},{\"_426\":3609},\"Please enter a valid email address.\",{\"_3081\":3611,\"_3083\":3612,\"_271\":3615},\"Get updates\",{\"_1090\":3613,\"_3086\":3614,\"_3088\":1337},\"Thanks for subscribing.\",\"You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free trial of Shopify.\",\"Something went wrong, please try again later!\",{\"_339\":3617},\"Read more\",{\"_339\":3619},\"Related article\",{\"_3098\":3621,\"_3102\":3624,\"_3106\":3627,\"_448\":3631},{\"_1090\":3622,\"_1780\":3623,\"_3088\":1345},\"Grow your business with the Shopify Partner Program\",\"Whether you offer marketing, customization, or web design and development services, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, tools to grow your business, and a passionate commerce community.\",{\"_1090\":3625,\"_1780\":3626,\"_3088\":1345},\"Build apps for Shopify merchants\",\"Whether you want to build apps for the Shopify App Store, offer custom app development services, or are looking for ways to grow your user base, the Shopify Partner Program will set you up for success. 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Join for free and access revenue share opportunities, developer preview environments, and educational resources.\",{\"_3115\":3634,\"_3117\":3635,\"_3119\":3636,\"_3121\":3637,\"_3123\":3638,\"_3125\":3639,\"_3127\":3640,\"_3129\":3641},\"Share article\",\"Updated on\",\"Published on\",\"Updated by \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e on \u003cupdatedDate\u003e{{updatedOn}}\u003cupdatedDate/\u003e\",\"by \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e\",\"by \u003cwrapper\u003e\u003curl\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/url\u003e\u003c/wrapper\u003e\",\"Reviewed\",\"Written\",{\"_3133\":3643},{\"_382\":491},{\"_1090\":3645,\"_3086\":3646,\"_1974\":3647,\"_3142\":3649,\"_3145\":3650,\"_3148\":3651,\"_2683\":3653,\"_2689\":3656,\"_3158\":3659,\"_3055\":3661,\"_3164\":3663,\"_3170\":3667,\"_3175\":3671},\"Start selling with Shopify today\",\"Start your free trial with Shopify today—then use these resources to guide you through every step of the process.\",{\"_3140\":3648},\"My alt.\",{\"_2529\":3144,\"_382\":1342},{\"_2529\":3147,\"_382\":1358},{\"_382\":3652,\"_2529\":3151},\"See plans\",{\"_1090\":3654,\"_3086\":3655,\"_382\":1358,\"_2529\":3147},\"The next big entrepreneur: you\",\"Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.\",{\"_1090\":3657,\"_3086\":3658,\"_382\":1358,\"_2529\":3157},\"LET’S MAKE YOUR BUSINESS HAPPEN\",\"Shopify has everything you need to build, run, and grow a business. 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product\",{\"_1796\":3856,\"_382\":3859},{\"_2021\":3857,\"_3140\":3858},\"https://cdn.shopify.com/b/shopify-brochure2-assets/269ed153fc36296cf4205d1d6e8a0436.svg\",\"Bag icon\",\"Ready to start selling\",{\"_1796\":3861,\"_382\":3864},{\"_2021\":3862,\"_3140\":3863},\"https://cdn.shopify.com/b/shopify-brochure2-assets/cc4602d242b74309a6d39cd4d8bc61b6.svg\",\"Phone icon\",\"Selling casually but want to launch online\",\"What best describes your current status?\",\"third\",{\"_3868\":3869},\"cards\",[3870,3886,3896,3908,3917],{\"_3871\":3872,\"_3875\":3876,\"_3019\":3879},\"headingGroup\",{\"_3115\":3873,\"_3193\":3874},\"Find your next big idea\",\"Use these resources to get inspired or refine your idea.\",\"img\",{\"_3140\":3877,\"_2021\":3878},\"Start a business\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/a76063d2fb8f57b3f70337724ac28ae9.png\",[3880,3883],{\"_382\":3881,\"_384\":3882},\"Small business ideas\",\"{{blog, url(path: '/low-investment-business-ideas')}}\",{\"_382\":3884,\"_384\":3885},\"How to come up with an idea\",\"{{blog, url(path: '/how-to-come-up-with-a-business-idea')}}\",{\"_3871\":3887,\"_3875\":3890,\"_3019\":3892},{\"_3115\":3888,\"_3193\":3889},\"Turn your idea into reality\",\"Learn everything you need to know to go from idea to first sale.\",{\"_3140\":3877,\"_2021\":3891},\"https://cdn.shopify.com/b/shopify-brochure2-assets/72e4f94a7b17ce43ed5940fafdc123ec.png\",[3893],{\"_382\":3894,\"_384\":3895},\"Read the guide\",\"{{blog, url(path: '/how-to-start-a-business')}}\",{\"_3871\":3897,\"_3875\":3900,\"_3019\":3902},{\"_3115\":3898,\"_3193\":3899},\"Bring your product to life\",\"Explore your options when it comes to sourcing and manufacturing.\",{\"_3140\":3877,\"_2021\":3901},\"https://cdn.shopify.com/b/shopify-brochure2-assets/ad1dd9d07f8161178139f03e74925f23.png\",[3903,3905],{\"_382\":1561,\"_384\":3904},\"{{blog, url(path: '/product-sourcing-apps')}}\",{\"_382\":3906,\"_384\":3907},\"Product manufacturing\",\"{{blog, url(path: '/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea')}}\",{\"_3871\":3909,\"_3875\":3912,\"_3019\":3914},{\"_3115\":3910,\"_3193\":3911},\"Start selling with Shopify\",\"Make it official: Launch your online store to make your first sale.\",{\"_3140\":3877,\"_2021\":3913},\"https://cdn.shopify.com/b/shopify-brochure2-assets/db3301ed4fd748fc35a434cb9583cbf5.png\",[3915],{\"_382\":1342,\"_384\":3916},\"https://accounts.shopify.com/store-create\",{\"_3871\":3918,\"_3875\":3921,\"_3019\":3923},{\"_3115\":3919,\"_3193\":3920},\"Start your online store\",\"Build your own online storefront to grow your customer base and boost sales.\",{\"_3140\":3877,\"_2021\":3922},\"https://cdn.shopify.com/b/shopify-brochure2-assets/7de4a3ef9692cd213c2c1b2e2737a4eb.png\",[3924],{\"_382\":3925,\"_384\":3167},\"Learn about Shopify\",{\"_3234\":3927,\"_3316\":3981,\"_1060\":3988,\"_3337\":3995,\"_3081\":3999,\"_3347\":4002,\"_3530\":3531},{\"_3236\":3928,\"_3238\":3929,\"_19\":3930,\"_426\":3933,\"_3246\":3936,\"_339\":3939,\"_1056\":3942,\"_3256\":3944,\"_3260\":3947,\"_3266\":3951,\"_3283\":3960,\"_3298\":3969,\"_3301\":3971,\"_3310\":3977,\"_3313\":3979},\"Sorry but we’re having some problems completing your registration.\",\"Please send us an email at \u003ca href=\\\"mailto:plus@shopify.com\\\"\u003eplus@shopify.com\u003c/a\u003e or try again later.\",{\"_58\":3931,\"_271\":3932},\"Full name\",\"Please enter your full name\",{\"_58\":3934,\"_271\":3935},\"Business email\",\"Please enter a valid email address\",{\"_58\":3937,\"_271\":3938},\"Business phone\",\"Please enter your business phone number\",{\"_58\":3940,\"_271\":3941},\"Job title\",\"Please enter your job title\",{\"_58\":1673,\"_271\":3943},\"Please enter your company name\",{\"_58\":3945,\"_271\":3946},\"Website URL\",\"Please enter your website URL\",{\"_58\":3948,\"_271\":3949,\"_3264\":3950},\"Access code\",\"Please enter the access code to continue\",\"Incorrect access code. Please try again\",{\"_58\":3952,\"_271\":3953,\"_3270\":3954},\"Annual revenue\",\"Please enter your annual revenue\",{\"_3272\":1332,\"_3273\":3955,\"_3275\":3956,\"_3277\":3957,\"_3279\":3958,\"_3281\":3959},\"Unknown\",\"Up to 1 million dollars\",\"1 to 30 million dollars\",\"30 to 100 million dollars\",\"Over 100 million dollars\",{\"_58\":3961,\"_271\":3962,\"_3270\":3963},\"Annual offline revenue\",\"Please enter your annual offline revenue\",{\"_3272\":1332,\"_3288\":3964,\"_3290\":3965,\"_3292\":3966,\"_3294\":3967,\"_3296\":3968},\"$0 to $250,000\",\"$250,000 to $500,000\",\"$500,000 to $1,000,000\",\"$1,000,000 to $10,000,000\",\"$10,000,000+\",{\"_58\":3970},\"I consent to receive promotional communications from Shopify and the partners that provide these resources. I understand I can unsubscribe at any time. More information can be found in our \u003ca href=\\\"{{site, url(path: '/legal/privacy')}}\\\"\u003ePrivacy Policy\u003c/a\u003e.\",{\"_1090\":3972,\"_341\":3973,\"_3305\":3974,\"_3307\":3975,\"_459\":3976},\"Thank you for registering!\",\"See you on {{date}}! We'll send you a unique link for the event before it begins.\",\"A link for you to watch the event will be emailed to you shortly.\",\"Please check your email for a link to the recorded video.\",\"Add to your calendar\",{\"_382\":3978},\"Go to Shopify.com\",{\"_341\":3980},\"This is a private event.\",{\"_3301\":3982},{\"_1090\":3972,\"_3319\":3983,\"_3321\":3984,\"_341\":3985,\"_3324\":3986,\"_3326\":3987,\"_459\":3976},\"Thank you for your request\",\"Thank you for joining the waitlist\",\"We will see you soon.\",\"We will reach out shortly to confirm your meeting.\",\"We will be in touch to confirm your registration status.\",{\"_3301\":3989,\"_3332\":3992},{\"_1090\":3990,\"_459\":3991},\"Thank you\",\"A Shopify Plus sales expert will contact you soon.\",{\"_1090\":3993,\"_459\":3994,\"_3142\":3336},\"Want to chat sooner? Give us a call.\",\"Monday to Friday 9am-6pm ET\",{\"_3301\":3996},{\"_1090\":3997,\"_3341\":3998},\"Thank you for your interest in this resource\",\"Download now\",{\"_58\":4000,\"_3345\":4001},\"Submit\",\"Submitting...\",{\"_3236\":3928,\"_3238\":3929,\"_19\":4003,\"_426\":4004,\"_3246\":4005,\"_339\":4006,\"_1056\":4007,\"_3256\":4008,\"_3355\":4009,\"_3422\":4044,\"_3298\":4048,\"_3457\":4050,\"_3462\":4053,\"_3466\":4056,\"_3470\":4059,\"_3491\":4071,\"_3493\":4072,\"_3497\":4075,\"_266\":4078,\"_3504\":4080,\"_3521\":4095},{\"_58\":3931,\"_271\":3932},{\"_58\":3934,\"_271\":3935},{\"_58\":3937,\"_271\":3938},{\"_58\":3940,\"_271\":3941},{\"_58\":1673,\"_271\":3943},{\"_58\":3945,\"_271\":3946},{\"_58\":4010,\"_271\":4011,\"_3270\":4012},\"Industry\",\"Please select your industry\",{\"_3272\":1332,\"_3360\":4013,\"_3362\":4014,\"_3364\":4015,\"_3366\":4016,\"_3368\":4017,\"_3370\":4018,\"_3372\":4019,\"_3374\":4020,\"_3376\":4021,\"_3378\":4022,\"_3380\":4023,\"_3382\":4024,\"_3384\":4025,\"_3386\":4026,\"_3388\":4027,\"_3390\":4028,\"_3392\":4029,\"_3394\":4030,\"_3396\":4031,\"_3398\":4032,\"_3400\":4033,\"_3402\":4034,\"_3404\":4035,\"_3406\":4036,\"_3408\":4037,\"_3410\":4038,\"_3412\":4039,\"_3414\":4040,\"_3416\":4041,\"_3418\":4042,\"_3420\":4043},\"Adult\",\"Alcohol\",\"Animals \u0026 Pet Supplies\",\"Apparel \u0026 Accessories\",\"Art \u0026 Photography\",\"Aviation \u0026 Aerospace\",\"Baby \u0026 Toddler\",\"Banking, Finance, Insurance\",\"Charity, Non-Profit \u0026 Organizations\",\"Construction \u0026 Industrial\",\"Education\",\"Electronics \u0026 Gadgets\",\"Entertainment\",\"Food \u0026 Beverage (excl. Alcohol)\",\"Furniture\",\"Gifts \u0026 Collectibles\",\"Health \u0026 Beauty (excl. Pharma)\",\"Home Decor\",\"Jewelry\",\"Media \u0026 Communication\",\"Regulated Industry - Cannabis\",\"Regulated Industry - Firearms\",\"Regulated Industry - Pharma\",\"Regulated Industry - Tobacco\",\"Services\",\"Sports \u0026 Recreation (excl. Firearms)\",\"Stationery \u0026 Office Supplies\",\"Toys \u0026 Games\",\"Travel \u0026 Tourism\",\"Vehicles \u0026 Parts\",\"Other\",{\"_58\":4045,\"_271\":4046,\"_3270\":4047},\"Current POS solution\",\"Please select your current POS solution\",{\"_3272\":1332,\"_3427\":3428,\"_3429\":3430,\"_3431\":3432,\"_3433\":3434,\"_3435\":3436,\"_3437\":3438,\"_3439\":3440,\"_3441\":3442,\"_3420\":4043,\"_3443\":3444,\"_3445\":3446,\"_3447\":3448,\"_3449\":3450,\"_3451\":3452,\"_3453\":3454},{\"_58\":3970,\"_372\":4049},\"By submitting this form, you agree to receive promotional messages from Shopify and the partners that provide these resources about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.\",{\"_3270\":4051},{\"_3272\":1332,\"_3460\":4052},\"Less than $250,000\",{\"_58\":4054,\"_271\":4055},\"Annual online revenue\",\"Please enter your annual online revenue\",{\"_58\":4057,\"_271\":4058},\"Annual in-store revenue\",\"Please enter your annual in-store revenue\",{\"_58\":4060,\"_271\":4061,\"_3270\":4062},\"Current retail locations\",\"Please select your current number of retail locations \",{\"_3272\":1332,\"_3475\":4063,\"_3477\":4064,\"_3479\":4065,\"_3481\":4066,\"_3483\":4067,\"_3485\":4068,\"_3487\":4069,\"_3489\":4070},\"1\",\"2 to 3\",\"4 to 10\",\"11 to 20\",\"21 to 200\",\"200+\",\"No locations\",\"Opening soon\",{\"_58\":3940,\"_271\":3941},{\"_58\":4073,\"_271\":4074},\"City\",\"Please enter your city\",{\"_58\":4076,\"_271\":4077},\"State\",\"Please select your state\",{\"_58\":1331,\"_271\":4079,\"_3503\":1332},\"Please select your country\",{\"_58\":4081,\"_3507\":4082,\"_3270\":4083,\"_3519\":4093,\"_271\":4094},\"Please indicate dietary restriction/food allergy\",\"Optional\",[4084,4085,4086,4087,4088,4089,4090,4091,4092,4093],\"Dairy Free\",\"Gluten Free\",\"Halal\",\"Kosher\",\"Lactose Free\",\"Nut allergy\",\"Shellfish\",\"Vegan\",\"Vegetarian\",\"Others\",\"Please enter your dietary restrictions\",{\"_58\":4096,\"_3507\":4082,\"_3270\":4097,\"_3519\":4093,\"_271\":4102},\"Please let us know if you have any accessibility requirements\",[4098,4099,4100,4101,4093],\"Hearing\",\"Lactation/Nursing Room\",\"Mobility\",\"Vision\",\"Please enter your accessibility requirements\",{\"_3135\":4104,\"_2043\":4170,\"_3196\":4209,\"_2525\":4248},{\"_2683\":4105,\"_2689\":4144},{\"_4106\":4107},\"clusters\",[4108,4112,4116,4120,4124,4128,4132,4136,4140],{\"_4109\":581,\"_1090\":4110,\"_3086\":4111},\"cluster\",\"START DROPSHIPPING TODAY\",\"Connect your store to dropshipping suppliers and sell with the internet's best checkout.\",{\"_4109\":4113,\"_1090\":4114,\"_3086\":4115},\"start a business\",\"START YOUR BUSINESS WITH SHOPIFY\",\"Whatever type of business you start, Shopify has the tools to help you sell, ship, and grow.\",{\"_4109\":4117,\"_1090\":4118,\"_3086\":4119},\"business ideas\",\"DISCOVER YOUR BUSINESS\",\"Once you’ve found a business idea, Shopify has the tools you need to start, sell and grow.\",{\"_4109\":4121,\"_1090\":4122,\"_3086\":4123},\"print on demand\",\"PRINT ON DEMAND WITH SHOPIFY\",\"Create and sell custom products without the stress of shipping.\",{\"_4109\":4125,\"_1090\":4126,\"_3086\":4127},\"shopify branded\",\"BUILD YOUR DREAM BRAND\",\"Join millions of entrepreneurs who've built successful brands with Shopify.\",{\"_4109\":4129,\"_1090\":4130,\"_3086\":4131},\"how to make money\",\"START A BUSINESS FOR FREE\",\"Sell products, find customers, and create your brand with Shopify.\",{\"_4109\":4133,\"_1090\":4134,\"_3086\":4135},\"online store\",\"LAUNCH YOUR STORE WITH SHOPIFY\",\"Build your online store with Shopify’s free trial—no credit card required.\",{\"_4109\":4137,\"_1090\":4138,\"_3086\":4139},\"marketing strategy\",\"EXPAND YOUR REACH WITH SHOPIFY\",\"Reach customers with email, SEO, targeted ads, and social media.\",{\"_4109\":4141,\"_1090\":4142,\"_3086\":4143},\"ecommerce platforms/marketplaces\",\"SELL EVERYWHERE WITH SHOPIFY\",\"Sell online, across sales channels, and in person with Shopify's all-in-one commerce platform. Try it out.\",{\"_4106\":4145},[4146,4149,4151,4153,4156,4158,4161,4164,4167],{\"_4109\":581,\"_1090\":4147,\"_3086\":4148},\"DROPSHIPPING? LET'S GO.\",\"Build your store and connect to dropshipping suppliers. Sell through your website and socials with the internet's best checkout.\",{\"_4109\":4113,\"_1090\":3657,\"_3086\":4150},\"Shopify has everything you need to build, run, and grow your business. All you have to do is start.\",{\"_4109\":4117,\"_1090\":4152,\"_3086\":4119},\"HEY, THAT'S A GREAT IDEA!\",{\"_4109\":4121,\"_1090\":4154,\"_3086\":4155},\"CLICK, PRINT, CHA-CHING 🛍️\",\"Create and sell custom print-on-demand products without the stress of storage or shipping.\",{\"_4109\":4125,\"_1090\":4157,\"_3086\":4127},\"SEE WHY BRANDS TRUST SHOPIFY\",{\"_4109\":4129,\"_1090\":4159,\"_3086\":4160},\"STARTING A SIDE HUSTLE?\",\"With Shopify’s tools and apps, holding down a side hustle has never been easier.\",{\"_4109\":4133,\"_1090\":4162,\"_3086\":4163},\"READY TO OPEN YOUR STORE?\",\"Try Shopify’s website builder, world-leading checkout, and sales tools for free.\",{\"_4109\":4137,\"_1090\":4165,\"_3086\":4166},\"CRAFT WINNING CAMPAIGNS\",\"Turn clicks into customers with Shopify's multichannel marketing tools.\",{\"_4109\":4141,\"_1090\":4168,\"_3086\":4169},\"MULTICHANNEL SELLING SIMPLIFIED\",\"Simplify multichannel selling with seamless social media and marketplace integrations.\",{\"_2683\":4171,\"_2689\":4190},{\"_4106\":4172},[4173,4175,4177,4178,4180,4182,4184,4186,4188],{\"_4109\":581,\"_3049\":4174,\"_3051\":3589},\"Start your dropshipping business today.\",{\"_4109\":4113,\"_3049\":4176,\"_3051\":3589},\"Build your dream business today.\",{\"_4109\":4117,\"_3049\":4176,\"_3051\":3589},{\"_4109\":4121,\"_3049\":4179,\"_3051\":952},\"Start your \u003cbr/\u003e\u003cb\u003eprint on demand\u003c/b\u003e\u003cbr/\u003e business.\",{\"_4109\":4125,\"_3049\":4181,\"_3051\":3589},\"Create your online store today.\",{\"_4109\":4129,\"_3049\":4183,\"_3051\":3589},\"Start your side hustle today.\",{\"_4109\":4133,\"_3049\":4185,\"_3051\":3589},\"Start your online store today.\",{\"_4109\":4137,\"_3049\":4187,\"_3051\":3589},\"Try Shopify’s marketing tools today.\",{\"_4109\":4141,\"_3049\":4189,\"_3051\":952},\"Sell online and in person, \u003cb\u003ewherever your customers are.\u003c/b\u003e\",{\"_4106\":4191},[4192,4194,4196,4199,4200,4202,4204,4205,4207],{\"_4109\":581,\"_3049\":4193,\"_3051\":952},\"Connect with \u003cb\u003edropshipping suppliers.\u003c/b\u003e\",{\"_4109\":4113,\"_3049\":4195,\"_3051\":952},\"Try Shopify's \u003cbr/\u003e\u003cb\u003estore builder\u003c/b\u003e and world-leading checkout.\",{\"_4109\":4117,\"_3049\":4197,\"_3051\":4198},\"Turn ideas into\u003cbr/\u003e income with a\",\"free trial.\",{\"_4109\":4121,\"_3049\":4197,\"_3051\":4198},{\"_4109\":4125,\"_3049\":4201,\"_3051\":952},\"Every tool you need to power \u003cb\u003eyour business.\u003c/b\u003e\",{\"_4109\":4129,\"_3049\":4203,\"_3051\":952},\"Run a \u003cbr/\u003ezero-investment\u003cbr/\u003ebusiness.\",{\"_4109\":4133,\"_3049\":4195,\"_3051\":952},{\"_4109\":4137,\"_3049\":4206,\"_3051\":952},\"Reach every customer with \u003cb\u003eemail, SEO, and social tools.\u003c/b\u003e\",{\"_4109\":4141,\"_3049\":4208,\"_3051\":952},\"Move your business to Shopify.\",{\"_2683\":4210,\"_2689\":4229},{\"_4106\":4211},[4212,4214,4216,4217,4219,4221,4223,4225,4227],{\"_4109\":581,\"_382\":4213},\"Click here to start dropshipping with Shopify\",{\"_4109\":4113,\"_382\":4215},\"Click here to start your business with Shopify\",{\"_4109\":4117,\"_382\":4215},{\"_4109\":4121,\"_382\":4218},\"Click here to build your print on demand store\",{\"_4109\":4125,\"_382\":4220},\"Click here to build your online store with Shopify\",{\"_4109\":4129,\"_382\":4222},\"Click here to start your side hustle with Shopify\",{\"_4109\":4133,\"_382\":4224},\"Click here to start building your online store\",{\"_4109\":4137,\"_382\":4226},\"Click here to start marketing on Shopify\",{\"_4109\":4141,\"_382\":4228},\"Start your business with Shopify’s all-in-one platform\",{\"_4106\":4230},[4231,4233,4235,4236,4238,4240,4242,4244,4246],{\"_4109\":581,\"_382\":4232},\"🚀 Click here to launch your dropshipping store\",{\"_4109\":4113,\"_382\":4234},\"🚀 Click here to launch your business with Shopify\",{\"_4109\":4117,\"_382\":4234},{\"_4109\":4121,\"_382\":4237},\"🚀 Click here to launch your print on demand store\",{\"_4109\":4125,\"_382\":4239},\"🚀 Click here to launch your store with Shopify\",{\"_4109\":4129,\"_382\":4241},\"🚀 Click here to launch your side hustle\",{\"_4109\":4133,\"_382\":4243},\"🚀 Click here to launch your store\",{\"_4109\":4137,\"_382\":4245},\"🚀 Click here to launch your next marketing campaign\",{\"_4109\":4141,\"_382\":4247},\"🚀 Click here to launch with Shopify’s all-in-one platform\",{\"_2527\":4249,\"_2531\":4253,\"_2534\":4257,\"_2537\":4261,\"_2540\":4265,\"_2543\":4269,\"_2545\":4273,\"_2548\":4277,\"_2551\":4281,\"_2554\":4285,\"_2557\":4289,\"_2559\":4292,\"_2562\":4296,\"_2564\":4299,\"_2567\":4303,\"_2570\":4307,\"_2573\":4311,\"_2576\":4315,\"_2579\":4319,\"_2582\":4323,\"_2585\":4327,\"_2588\":4331,\"_2590\":4334,\"_2593\":4338,\"_2596\":4342,\"_2599\":4346,\"_2602\":4350,\"_2605\":4354,\"_2607\":4356,\"_2610\":4360,\"_2612\":4363,\"_2615\":4367,\"_2618\":4371,\"_2621\":4375,\"_2624\":4379,\"_2627\":4383,\"_2630\":4387,\"_2632\":4390,\"_2635\":4394,\"_2638\":4398,\"_2641\":4400,\"_2644\":4404},{\"_1090\":4250,\"_3086\":4251,\"_3088\":4252},\"Get paid by brands you love with Shopify Collabs\",\"Shopify Collabs makes it easy to find brands that match your vibe, build affiliate relationships, get paid for what you sell, and track everything in one place.\",\"Learn about Shopify Collabs\",{\"_1090\":4254,\"_3086\":4255,\"_3088\":4256},\"Find influencers to drive sales with Shopify Collabs\",\"Shopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate performance all from Shopify admin.\",\"Discover Shopify Collabs\",{\"_1090\":4258,\"_3086\":4259,\"_3088\":4260},\"Reach customers everywhere they are with Shopify\",\"Shopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube from one back office. Make sales on multiple channels and manage everything from Shopify.\",\"Explore Shopify’s sales channels\",{\"_1090\":4262,\"_3086\":4263,\"_3088\":4264},\"Sell where people search with Shopify\",\"Shopify comes with powerful tools that help you list, promote and sell products on Google. Get your product in front of new shoppers who are looking for what you’re selling, from one back office.\",\"Start selling on Google\",{\"_1090\":4266,\"_3086\":4267,\"_3088\":4268},\"Start selling your products on Facebook\",\"Shopify comes with powerful tools that help you list, promote and sell products on Facebook. Create product collections, showcase your brand and products, and make sales on Facebook from one place.\",\"Start selling on Facebook\",{\"_1090\":4270,\"_3086\":4271,\"_3088\":4272},\"Start selling your products on Instagram\",\"Shopify comes with powerful tools that help you list, promote and sell products on Instagram. Create product collections, showcase your brand and products, and make sales on Instagram from one place.\",\"Start selling on Instagram\",{\"_1090\":4274,\"_3086\":4275,\"_3088\":4276},\"Connect with shoppers on TikTok\",\"Shopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.\",\"Start selling on TikTok\",{\"_1090\":4278,\"_3086\":4279,\"_3088\":4280},\"Set up shop on TikTok\",\"Help boost sales with creative content that converts the next generation of customers.\",\"Install now\",{\"_1090\":4282,\"_3086\":4283,\"_3088\":4284},\"Start selling your products on YouTube from Shopify\",\"Shopify comes with powerful tools that help you promote and sell products on YouTube. Sync your product catalog, tag or pin products in livestreams, and manage all your sales from Shopify.\",\"Start selling on YouTube\",{\"_1090\":4286,\"_3086\":4287,\"_3088\":4288},\"Boost sales with buy now, pay later\",\"Shop Pay Installments gives customers flexibility at checkout by letting them pay in 4 interest-free payments or monthly installments up to 12 months. Increase average order values, reduce abandoned carts, and turn more browsers into buyers today.\",\"Discover Shop Pay Installments\",{\"_1090\":4290,\"_3086\":4291,\"_3088\":4288},\"Reduce abandoned carts with Shop Pay Installments\",\"With Shop Pay Installments, you can offer customers flexible payment plans at checkout and lower abandoned carts on larger purchases by up to 28%. Increase average order values and turn more browsers into buyers today.\",{\"_1090\":4293,\"_3086\":4294,\"_3088\":4295},\"Start accepting payments fast with Shopify Payments\",\"Skip lengthy third-party activations and go from setup to selling in one click. Shopify Payments comes with your Shopify plan, all you need to do is turn it on.\",\"Discover Shopify Payments\",{\"_1090\":4297,\"_3086\":4298,\"_3088\":4295},\"Take control of your cash flow with Shopify Payments\",\"Only with Shopify Payments can you track your orders and payments all in one place. Have a complete view of your finances, accept local currencies and payment types for a smooth checkout experience.\",{\"_1090\":4300,\"_3086\":4301,\"_3088\":4302},\"Market your business with Shopify’s marketing automation tools\",\"Shopify has everything you need to capture more leads, send email campaigns, automate key marketing moments, segment your customers, and analyze your results. Plus, it’s all free for your first 10,000 emails sent per month.\",\"Discover Shopify’s marketing automation tools\",{\"_1090\":4304,\"_3086\":4305,\"_3088\":4306},\"Create branded emails in minutes with Shopify Email\",\"With Shopify Email, you can easily create, send, automate, and track email campaigns, all from your Shopify admin—no coding required.\",\"Discover Shopify Email\",{\"_1090\":4308,\"_3086\":4309,\"_3088\":4310},\"Get better ad performance with Shopify Audiences\",\"Shopify Audiences helps you find relevant buyers and lower advertising costs with custom audience lists—powered by Shopify’s unique insights from commerce data.\",\"Discover Shopify Audiences\",{\"_1090\":4312,\"_3086\":4313,\"_3088\":4314},\"Put your customer data to work with Shopify’s customer segmentation\",\"Shopify’s built-in segmentation tools help you discover insights about your customers, build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data, and drive sales with timely and personalized emails.\",\"Discover Shopify segmentation\",{\"_1090\":4316,\"_3086\":4317,\"_3088\":4318},\"Know your audience to grow it\",\"Discover powerful insights about your customers by creating unique segments, then reach out with personalized campaigns to drive sales.\",\"Build your audience\",{\"_1090\":4320,\"_3086\":4321,\"_3088\":4322},\"Create and customize marketing automations from Shopify\",\"Shopify’s built-in marketing automation tools help you connect with customers at critical moments in their journey—from subscribing to your newsletter to placing their first order and every milestone in between.\",\"Explore Shopify automations\",{\"_1090\":4324,\"_3086\":4325,\"_3088\":4326},\"Drive your business forward with Shopify’s analytics\",\"Shopify's user-friendly reports and analytics capabilities help you make better decisions, faster. Choose from pre-built dashboards and reports, or build your own to spot trends, capitalize on opportunities, and supercharge your decision-making.\",\"Explore Shopify’s analytics\",{\"_1090\":4328,\"_3086\":4329,\"_3088\":4330},\"Take the stress out of sales tax with Shopify Tax\",\"With Shopify Tax, you can oversee your current sales tax obligations from Shopify admin, collect the right amount at checkout with product and location-specific accuracy, and let Shopify automatically apply rate and regulatory changes whenever they happen.\",\"Explore Shopify Tax\",{\"_1090\":4332,\"_3086\":4333,\"_3088\":4330},\"Manage your sales tax from Shopify\",\"Shopify Tax puts sales tax insights and collection in your control, and makes everything manageable from your Shopify admin.\",{\"_1090\":4335,\"_3086\":4336,\"_3088\":4337},\"Manage your money where you make it with Shopify Balance\",\"Shopify Balance is a free financial account that lets you manage your business’s money from Shopify admin. Pay no monthly fees, get payouts up to seven days earlier, and earn cashback on eligible purchases.\",\"Discover Shopify Balance\",{\"_1090\":4339,\"_3086\":4340,\"_3088\":4341},\"Earn cashback rewards with Shopify Credit\",\"Get up to 3% cashback on your eligible marketing spend, including on TikTok, Meta, and Google, using Shopify Credit—the business card designed for Shopify entrepreneurs. No fees, no interest, no credit checks.\",\"Explore Shopify Credit\",{\"_1090\":4343,\"_3086\":4344,\"_3088\":4345},\"Get funding to run your business with Shopify Capital\",\"Shopify Capital makes it easy to get funding quickly and use it for inventory, marketing, and more. Automatically make payments as a percentage of your daily sales. No compounding interest. No schedules. No surprises.\",\"Explore Shopify Capital\",{\"_1090\":4347,\"_3086\":4348,\"_3088\":4349},\"Increase recurring revenue with the Shopify Subscriptions app\",\"The free Shopify Subscriptions app lets you offer subscription services and integrates seamlessly with your Shopify admin. Install it today to increase repeat purchases and customer lifetime value.\",\"Install Shopify Subscriptions\",{\"_1090\":4351,\"_3086\":4352,\"_3088\":4353},\"Create product bundles with the Shopify Bundles app\",\"Product bundles are a great way to increase cart values and ensure your products are discovered by more shoppers. Download the free Shopify Bundles app to quickly and easily create bundles for your products and variants from your Shopify admin.\",\"Install Shopify Bundles\",{\"_1090\":4355,\"_3086\":4352,\"_3088\":4353},\"Increase average order values with the Shopify Bundles app\",{\"_1090\":4357,\"_3086\":4358,\"_3088\":4359},\"Unify your inventory management with Shopify\",\"Only Shopify helps you manage warehouse, pop-up shop, and retail store inventory from the same back office. Shopify automatically syncs stock quantities as you receive, sell, return, or exchange products online or in-person—no manual reconciling necessary.\",\"Explore inventory management on Shopify\",{\"_1090\":4361,\"_3086\":4362,\"_3088\":4359},\"Manage all your inventory from Shopify\",\"Shopify comes with built-in tools to help manage warehouse and store inventory in one place. Track sales, forecast demand, set low stock alerts, create purchase orders, count inventory, and more.\",{\"_1090\":4364,\"_3086\":4365,\"_3088\":4366},\"Speed up fulfillment times with Shopify\",\"Shopify comes with built-in tools to help you track, prioritize, and fulfill orders from one place, so you can get orders out the door sooner and exceed customer expectations.\",\"Explore order management on Shopify\",{\"_1090\":4368,\"_3086\":4369,\"_3088\":4370},\"Shopify Magic\",\"Shopify Magic makes it easier to start, run, and grow your business. Our groundbreaking commerce-focused AI empowers entrepreneurs like you to be more creative, productive, and successful than ever before.\",\"AI designed for commerce\",{\"_1090\":4372,\"_3086\":4373,\"_3088\":4374},\"Let Shopify Magic write product descriptions for you\",\"Ever wished a product description would just write itself? With Shopify Magic—Shopify’s artificial intelligence tools designed for commerce—it will. Create product descriptions in seconds and get your products in front of shoppers faster than ever.\",\"Learn about Shopify Magic\",{\"_1090\":4376,\"_3086\":4377,\"_3088\":4378},\"Turn chats into sales with Shopify Inbox\",\"Shopify Inbox is a free app that lets you chat with shoppers in real-time, see what’s in their cart, share discount codes, create automated messages, and understand how chats influence sales right from your Shopify admin.\",\"Discover Shopify Inbox\",{\"_1090\":4380,\"_3086\":4381,\"_3088\":4382},\"Sell wholesale and direct to consumers with Shopify\",\"Only Shopify comes with built-in features that help you sell B2B and DTC from a single store or platform. Tailor the shopping experience for each buyer with customized product and pricing publishing, quantity rules, payment terms, and more—no third-party apps or coding required.\",\"Explore B2B on Shopify\",{\"_1090\":4384,\"_3086\":4385,\"_3088\":4386},\"Start selling in-person with Shopify POS\",\"Shopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmer’s markets, pop up events and meetups, craft fairs, and anywhere in between.\",\"Discover Shopify POS\",{\"_1090\":4388,\"_3086\":4389,\"_3088\":4386},\"Get started with Shopify POS\",\"Only Shopify gives you all the tools you need to manage your business, market to customers, and sell everywhere in one place. Unify in-store and online sales today.\",{\"_1090\":4391,\"_3086\":4392,\"_3088\":4393},\"Sell internationally in minutes with Managed Markets\",\"Managed Markets helps you sell in 150+ countries and scale your business internationally—all from a single Shopify store. Make global shipping hassle-free, with tools to manage store localization, collect duties upfront, simplify customs documentation, and get fast transit times.\",\"Discover Managed Markets\",{\"_1090\":4395,\"_3086\":4396,\"_3088\":4397},\"Visit the Shopify Partners Marketplace\",\"Find experienced commerce professionals who will help you grow your business. Browse the different services Shopify partners offer, post a job, and hire a professional to work with.\",\"Visit now\",{\"_1090\":3628,\"_3086\":4399,\"_3088\":3630},\"Join the program to grow your brand, access exclusive opportunities, and earn a competitive commission for each new business you refer to Shopify.\",{\"_1090\":4401,\"_3086\":4402,\"_3088\":4403},\"Create immersive shopping experiences with Shopify AR\",\"Give shoppers a new way to experience your products when you add augmented reality (AR) to your online store. Using 3D models for your products provides customers with a better understanding of the function and size of an item, and increases your customers' confidence in the quality of your products.\",\"Learn about Shopify AR\",{\"_1090\":4405,\"_3086\":4406,\"_3088\":4407},\"Reward loyalty everywhere customers shop\",\"Only Shopify’s integrated loyalty apps let customers collect and redeem loyalty rewards when shopping with you both online and in store—no complicated workarounds required.\",\"Explore loyalty apps\",{\"_3079\":4409},{\"_62\":4410,\"_957\":4413,\"_4418\":4419,\"_4426\":4427,\"_4432\":4433,\"_4437\":4438,\"_501\":4443,\"_4448\":4449,\"_4454\":4455,\"_4460\":4461,\"_4464\":4465,\"_4468\":4469,\"_4473\":4474,\"_4478\":4479,\"_4484\":4485,\"_4490\":4491,\"_4495\":4496,\"_4501\":4502,\"_4506\":4507,\"_4511\":4512,\"_4516\":4517,\"_4521\":4522,\"_4526\":4527,\"_4530\":4531,\"_4535\":4536,\"_4539\":4540,\"_4544\":4545,\"_4548\":4549,\"_4553\":4554,\"_426\":4559,\"_4563\":4564,\"_4568\":4569,\"_4572\":4573,\"_4577\":4578,\"_4582\":4583,\"_4588\":4589,\"_4593\":4594,\"_4599\":4600,\"_4606\":4607,\"_4612\":4613,\"_4616\":4617,\"_4621\":4622,\"_4626\":4627,\"_4630\":4631,\"_4634\":4635,\"_4640\":4641,\"_4645\":4646,\"_4651\":4652,\"_4656\":4657,\"_4661\":4662,\"_4665\":4666,\"_4671\":4672,\"_4675\":4676,\"_4681\":4682,\"_4686\":4687,\"_4692\":4693,\"_4697\":4698,\"_4701\":4702,\"_4705\":4706,\"_4710\":4711,\"_4714\":4715,\"_4718\":4719,\"_1006\":4723,\"_4728\":4729,\"_4732\":4733,\"_4736\":4737,\"_4740\":4741,\"_4745\":4746,\"_4750\":4751,\"_4756\":4757,\"_4761\":4762,\"_4766\":4767,\"_4771\":4772,\"_4776\":4777,\"_4781\":4782,\"_4786\":4787,\"_1992\":4790,\"_4794\":4795,\"_4800\":4801,\"_4804\":4805,\"_1011\":4808,\"_4813\":4814,\"_4818\":4819,\"_378\":4823,\"_4828\":4829,\"_4834\":4835,\"_4837\":4838,\"_4841\":4842,\"_4845\":4846,\"_4849\":4850,\"_4854\":4855,\"_4859\":4860,\"_3222\":4863,\"_4867\":4868,\"_4871\":4872,\"_390\":4875,\"_4879\":4880,\"_4883\":4884,\"_4887\":4888,\"_4891\":4892,\"_91\":4895,\"_4898\":4899,\"_4902\":4903},{\"_3086\":4411,\"_372\":4412},\"Almost there: please enter your email below to gain instant access.\",\"We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe.\",{\"_1090\":4414,\"_1780\":4415,\"_3088\":4416,\"_3220\":4417},\"Free Ebook: Ecommerce Analytics for Beginners\",\"Find out which metrics are the key to establishing and growing your online business. This free guide is the perfect first step in learning about ecommerce analytics.\",\"Get the free ebook now\",\"Get Ecommerce Analytics for Beginners delivered right to your inbox.\",\"back_to_school\",{\"_1090\":4420,\"_1780\":4421,\"_3088\":4422,\"_3220\":4423,\"_4424\":4425},\"The Complete Guide to Back to School Marketing for Retail Stores\",\"Get an update on this year's back to school marketing trends, compare strategies, and build out your plan with this short guide.\",\"Get your free guide now\",\"Get the Back to School Marketing Guide delivered right to your inbox.\",\"modal_success_heading\",\"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify.\",\"bio_template\",{\"_1090\":4428,\"_1780\":4429,\"_3088\":4430,\"_3220\":4431,\"_4424\":4425},\"Free Professional Bio Template\",\"Make a lasting first impression! Elevate your professional image with our easy-to-use template.\",\"Download template\",\"Get the free professional bio template delivered right to your inbox.\",\"brand_guide_template\",{\"_1090\":4434,\"_1780\":4435,\"_3088\":4430,\"_3220\":4436,\"_4424\":4425},\"Free Brand Guide Template\",\"You’ve built a strong brand. Keep it consistent across all your channels with our detailed brand guide template.\",\"Get the free brand guide template delivered right to your inbox.\",\"brand_storytelling\",{\"_1090\":4439,\"_1780\":4440,\"_3088\":4441,\"_3220\":4442},\"Free Worksheet: Brand Storytelling\",\"Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.\",\"Get the worksheet\",\"Get our free Brand Storytelling Worksheet delivered right to your inbox.\",{\"_1090\":4444,\"_1780\":4445,\"_3088\":4446,\"_3220\":4447},\"Free Reading List: How to Brand Your Business\",\"A great brand can help your products stand out from the crowd. Get a crash course in small business branding with our free, curated list of high-impact articles.\",\"Get the free reading list\",\"Get our Branding reading list delivered right to your inbox.\",\"branding_kit\",{\"_1090\":4450,\"_1780\":4451,\"_3088\":3998,\"_3220\":4452,\"_4424\":4453},\"Free Business Branding Kit\",\"Craft a powerful brand identity that stands out in the market. Use these free templates and tools to help you build a cohesive and memorable brand.\",\"Get the branding kit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify.\",\"business_case_template\",{\"_1090\":4456,\"_1780\":4457,\"_3088\":4458,\"_3220\":4459,\"_4424\":4425},\"Free Business Case Template\",\"Turn your big ideas into reality. Our user-friendly template is here to help you create a compelling business case with ease.\",\"Get the template now\",\"Get our template delivered right to your inbox.\",\"business_letter\",{\"_1090\":4462,\"_1780\":4463,\"_3088\":4458,\"_3220\":4459,\"_4424\":4425},\"Free Business Letter Template\",\"Communicate clearly and effectively. Use this customizable template to create a polished business letter that makes a great impression.\",\"business_model_canvas\",{\"_1090\":4466,\"_1780\":4467,\"_3088\":4458,\"_3220\":4459,\"_4424\":4425},\"Free Business Model Canvas Template\",\"Streamline your business planning! This easy-to-use template helps you visualize your business model and identify key components for success.\",\"business_proposal\",{\"_1090\":4470,\"_1780\":4471,\"_3088\":4430,\"_3220\":4472},\"Free Business Proposal Template\",\"Land your next big deal with ease! Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.\",\"Get our business proposal template delivered right to your inbox.\",\"businessplan\",{\"_1090\":4475,\"_1780\":4476,\"_3088\":4458,\"_3220\":4477},\"Free: Business Plan Template\",\"Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.\",\"Get the business plan template delivered right to your inbox.\",\"businessideas\",{\"_1090\":4480,\"_1780\":4481,\"_3088\":4482,\"_3220\":4483},\"Free: The Big List of Business Ideas\",\"To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.\",\"Get the list now\",\"Get the big list of business ideas delivered right to your inbox.\",\"camera_checklist\",{\"_1090\":4486,\"_1780\":4487,\"_3088\":4488,\"_3220\":4489},\"How to take product photos like a pro\",\"This essential guide will help you shoot stunning product photos, with tips, equipment lists, and easy-to-follow shooting instructions.\",\"Download guide\",\"Get the guide delivered right to your inbox.\",\"cancel_policy\",{\"_1090\":4492,\"_1780\":4493,\"_3088\":3998,\"_3220\":4494},\"Free Cancellation Policy Template\",\"Protect your time with a clear and professional cancellation policy. This template makes it easy to create.\",\"Get the template delivered right to your inbox.\",\"case_studies\",{\"_1090\":4497,\"_1780\":4498,\"_3088\":4499,\"_3220\":4500},\"Free Video Series: Ecommerce Inspiration\",\"Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.\",\"Get the free video series\",\"Get our Ecommerce Inspiration video series delivered right to your inbox.\",\"case_study_template\",{\"_1090\":4503,\"_1780\":4504,\"_3088\":4458,\"_3220\":4505},\"Free Case Study Template\",\"Show your expertise and highlight your company’s success with our free case study template.\",\"Get the case study template delivered right to your inbox.\",\"cash_flow_template\",{\"_1090\":4508,\"_1780\":4509,\"_3088\":4458,\"_3220\":4510},\"Free Cash Flow Statement Template\",\"Balancing your books can be stressful. Take charge of your finances with our free cash flow statement template.\",\"Get the cash flow statement template delivered right to your inbox.\",\"competitive\",{\"_1090\":4513,\"_1780\":4514,\"_3088\":4458,\"_3220\":4515},\"Free: Competitive Analysis Template\",\"By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.\",\"Get the competitive analysis template delivered right to your inbox.\",\"content_strategy_template\",{\"_1090\":4518,\"_1780\":4519,\"_3088\":4458,\"_3220\":4520},\"Free Content Strategy Template\",\"Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.\",\"Get the content strategy template delivered right to your inbox.\",\"copywriting\",{\"_1090\":4523,\"_1780\":4524,\"_3088\":4446,\"_3220\":4525},\"Free Reading List: Copywriting Tactics for Entrepreneurs\",\"Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.\",\"Get our Copywriting Tactics reading list delivered right to your inbox.\",\"copywriting_research\",{\"_1090\":4528,\"_1780\":4529,\"_3088\":4430,\"_3220\":4494},\"Research the words you use to sell\",\"Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.\",\"customer_email\",{\"_1090\":4532,\"_1780\":4533,\"_3088\":4430,\"_3220\":4534},\"Free Customer Service Email Templates\",\"Make responding to customer inquiries quicker and more effective with these free templates.\",\"Get the templates delivered right to your inbox.\",\"customer_journey\",{\"_1090\":4537,\"_1780\":4538,\"_3088\":4430,\"_3220\":4494,\"_4424\":4425},\"Free Customer Journey Map Template\",\"Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.\",\"customerservice\",{\"_1090\":4541,\"_1780\":4542,\"_3088\":4446,\"_3220\":4543},\"Free Reading List: Customer Service Strategies\",\"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.\",\"Get the reading list delivered right to your inbox.\",\"decision_matrix\",{\"_1090\":4546,\"_1780\":4547,\"_3088\":4458,\"_3220\":4494,\"_4424\":4425},\"Free Decision Matrix Template\",\"Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.\",\"design\",{\"_1090\":4550,\"_1780\":4551,\"_3088\":4446,\"_3220\":4552},\"Free Reading List: Online Store Design Tips\",\"Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.\",\"Get our Store Design reading list delivered right to your inbox.\",\"digital_marketing_kit\",{\"_1090\":4555,\"_1780\":4556,\"_3088\":3998,\"_3220\":4557,\"_4424\":4558},\"Free Digital Marketing Toolkit\",\"Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.\",\"Get the toolkit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify.\",{\"_1090\":4560,\"_1780\":4561,\"_3088\":4416,\"_3220\":4562},\"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing\",\"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.\",\"Get our Email Marketing guide delivered right to your inbox.\",\"excel_inventory\",{\"_1090\":4565,\"_1780\":4566,\"_3088\":3998,\"_3220\":4567},\"Free Excel Inventory Management Template\",\"Simplify your inventory tracking and management with this easy-to-use Excel template.\",\"Get this template delivered right to your inbox.\",\"expense_report\",{\"_1090\":4570,\"_1780\":4571,\"_3088\":4458,\"_3220\":4459,\"_4424\":4425},\"Free Expense Report Template\",\"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.\",\"googleshopping\",{\"_1090\":4574,\"_1780\":4575,\"_3088\":4416,\"_3220\":4576},\"Free Ebook: Google Shopping for Small Businesses\",\"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.\",\"Get Google Shopping for Small Businesses delivered right to your inbox.\",\"go_to_market\",{\"_1090\":4579,\"_1780\":4580,\"_3088\":4430,\"_3220\":4581},\"Free Go-to-Market Strategy Template\",\"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.\",\"Get your free go-to-market strategy template delivered right to your inbox.\",\"hiring_questions\",{\"_1090\":4584,\"_1780\":4585,\"_3088\":4586,\"_3220\":4587,\"_4424\":4425},\"Free Guide: Interview Questions for Hiring Retail Employees\",\"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.\",\"Get the free guide now\",\"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.\",\"holiday_selling_2021\",{\"_1090\":4590,\"_1780\":4591,\"_3088\":4586,\"_3220\":4592,\"_4424\":4425},\"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores\",\"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.\",\"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.\",\"international_shipping\",{\"_1090\":4595,\"_1780\":4596,\"_3088\":3998,\"_3220\":4597,\"_4424\":4598},\"Free International Shipping Checklist\",\"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.\",\"Get the checklist delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify.\",\"inventory_templates\",{\"_1090\":4601,\"_1780\":4602,\"_3088\":4603,\"_3220\":4604,\"_4424\":4605},\"5 Free Templates to Better Understand Your Inventory\",\"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)\",\"Get your free templates\",\"Get your Inventory Templates delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify.\",\"invoice_template\",{\"_1090\":4608,\"_1780\":4609,\"_3088\":3998,\"_3220\":4610,\"_4424\":4611},\"Free Invoice Template\",\"Streamline your billing process with a customizable invoice template.\",\"Get your invoice template delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify.\",\"keyword_research_template\",{\"_1090\":4614,\"_1780\":4615,\"_3088\":4430,\"_3220\":4494},\"Free keyword research template\",\"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.\",\"marketing_plan\",{\"_1090\":4618,\"_1780\":4619,\"_3088\":4430,\"_3220\":4620,\"_4424\":4605},\"Free Marketing Plan Template\",\"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.\",\"Get your marketing plan template delivered right to your inbox.\",\"marketing_proposal\",{\"_1090\":4623,\"_1780\":4624,\"_3088\":4430,\"_3220\":4625,\"_4424\":4611},\"Free Marketing Proposal Template\",\"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.\",\"Get your template delivered right to your inbox.\",\"okr_template\",{\"_1090\":4628,\"_1780\":4629,\"_3088\":4458,\"_3220\":4625,\"_4424\":4611},\"Free OKR Template\",\"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.\",\"one_pager\",{\"_1090\":4632,\"_1780\":4633,\"_3088\":4458,\"_3220\":4625,\"_4424\":4611},\"Free One Pager Template\",\"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.\",\"opening_closing_checklist\",{\"_1090\":4636,\"_1780\":4637,\"_3088\":4638,\"_3220\":4639,\"_4424\":4425},\"Free Checklist for Opening and Closing Your Store\",\"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.\",\"Get the free checklist\",\"Get our Opening and Closing Checklist delivered right to your inbox.\",\"optimization\",{\"_1090\":4642,\"_1780\":4643,\"_3088\":4446,\"_3220\":4644},\"Free Reading List: Conversion Optimization for Beginners\",\"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.\",\"Get our Conversion Optimization reading list delivered right to your inbox.\",\"packaging_calculator\",{\"_1090\":4647,\"_1780\":4648,\"_3088\":4649,\"_3220\":4650},\"Calculate your packaging costs\",\"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.\",\"Download calculator\",\"Get the calculator delivered right to your inbox.\",\"packing_slip\",{\"_1090\":4653,\"_1780\":4654,\"_3088\":4458,\"_3220\":4655},\"Free Packing Slip Template\",\"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.\",\"Get the packing slip template delivered right to your inbox.\",\"parentpreneur\",{\"_1090\":4658,\"_1780\":4659,\"_3088\":3998,\"_3220\":4660},\"Playbook for the Aspiring Parentpreneur\",\"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.\",\"Check your inbox for your copy of the Parentpreneur Playbook.\",\"persona_template\",{\"_1090\":4663,\"_1780\":4664,\"_3088\":4430,\"_3220\":4459,\"_4424\":4425},\"Free User Persona Template\",\"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.\",\"phonecases\",{\"_1090\":4667,\"_1780\":4668,\"_3088\":4669,\"_3220\":4670},\"Get a Free Phone Case Business in a Box\",\"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.\",\"Download startup bundle\",\"Get our startup bundle delivered right to your inbox.\",\"photobrief\",{\"_1090\":4673,\"_1780\":4674,\"_3088\":4430,\"_3220\":4494},\"Get perfect product photography\",\"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.\",\"photochecklist\",{\"_1090\":4677,\"_1780\":4678,\"_3088\":4679,\"_3220\":4680},\"All the images your store needs\",\"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.\",\"Download shot list\",\"Get the shot list delivered right to your inbox.\",\"photographer_checklist\",{\"_1090\":4683,\"_1780\":4684,\"_3088\":4685,\"_3220\":4597},\"Make your next photo shoot a success\",\"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.\",\"Download checklist\",\"photography\",{\"_1090\":4688,\"_1780\":4689,\"_3088\":4690,\"_3220\":4691},\"Free Guide: DIY Product Photography\",\"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.\",\"Get your free guide\",\"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox.\",\"popup_guide\",{\"_1090\":4694,\"_1780\":4695,\"_3088\":4690,\"_3220\":4696,\"_4424\":4425},\"Pop-Up Shop Quickstart Guide\",\"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.\",\"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.\",\"pp_template\",{\"_1090\":4699,\"_1780\":4700,\"_3088\":4430,\"_3220\":4494,\"_4424\":4425},\"Free PowerPoint Template\",\"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.\",\"press_kit\",{\"_1090\":4703,\"_1780\":4704,\"_3088\":4430,\"_3220\":4494,\"_4424\":4425},\"Free Press Kit Template\",\"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.\",\"pressrelease\",{\"_1090\":4707,\"_1780\":4708,\"_3088\":4458,\"_3220\":4709},\"Free: Press Release Template\",\"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.\",\"Get the press release template delivered right to your inbox.\",\"problem_statement\",{\"_1090\":4712,\"_1780\":4713,\"_3088\":4458,\"_3220\":4494,\"_4424\":4425},\"Free Problem Statement Template\",\"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.\",\"process_map\",{\"_1090\":4716,\"_1780\":4717,\"_3088\":4458,\"_3220\":4494,\"_4424\":4425},\"Free Process Mapping Template\",\"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.\",\"productivity\",{\"_1090\":4720,\"_1780\":4721,\"_3088\":4446,\"_3220\":4722},\"Free Reading List: Ecommerce Motivation\",\"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.\",\"Get our Ecommerce Motivation reading list delivered right to your inbox.\",{\"_1090\":4724,\"_1780\":4725,\"_3088\":4726,\"_3220\":4727},\"Free Guide: How to Find a Profitable Product to Sell Online\",\"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.\",\"Get the free guide\",\"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox.\",\"product_vision\",{\"_1090\":4730,\"_1780\":4731,\"_3088\":4458,\"_3220\":4494,\"_4424\":4425},\"Free Product Vision Template\",\"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.\",\"profit_loss\",{\"_1090\":4734,\"_1780\":4735,\"_3088\":4458,\"_3220\":4425},\"Free Profit and Loss Statement Template\",\"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.\",\"purchase_order\",{\"_1090\":4738,\"_1780\":4739,\"_3088\":4430,\"_3220\":4494},\"Create a purchase order\",\"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.\",\"resignation_letter\",{\"_1090\":4742,\"_1780\":4743,\"_3088\":4744,\"_3220\":4534},\"Free Resignation Letter Templates\",\"Leave your job on good terms with these professionally crafted resignation letter templates.\",\"Download templates\",\"retail_marketing\",{\"_1090\":4747,\"_1780\":4748,\"_3088\":4690,\"_3220\":4749,\"_4424\":4425},\"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success\",\"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.\",\"Get your free Retail Marketing Success PDF delivered right to your inbox.\",\"retention_audit\",{\"_1090\":4752,\"_1780\":4753,\"_3088\":4754,\"_3220\":4755,\"_4424\":4425},\"Free Download: Retention Audit Checklist\",\"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.\",\"Get your free checklist\",\"Get this free Retention Audit Checklist PDF delivered right to your inbox.\",\"rfp_template\",{\"_1090\":4758,\"_1780\":4759,\"_3088\":4458,\"_3220\":4760},\"Free RFP Template\",\"Make writing requests for proposals easier and faster with our free RFP template.\",\"Get the RFP template delivered right to your inbox.\",\"root_cause\",{\"_1090\":4763,\"_1780\":4764,\"_3088\":4458,\"_3220\":4765,\"_4424\":4425},\"Free Root Cause Analysis Template\",\"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.\",\"Get this free template delivered right to your inbox.\",\"rotating_schedules\",{\"_1090\":4768,\"_1780\":4769,\"_3088\":4603,\"_3220\":4770,\"_4424\":4425},\"Free Download: Rotating Schedules Templates\",\"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.\",\"Get these free Rotating Schedules Templates delivered right to your inbox.\",\"sales_email\",{\"_1090\":4773,\"_1780\":4774,\"_3088\":4603,\"_3220\":4775,\"_4424\":4425},\"Free Sales Email Templates\",\"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.\",\"Get these free templates delivered right to your inbox.\",\"sales_funnel_template\",{\"_1090\":4778,\"_1780\":4779,\"_3088\":4430,\"_3220\":4780,\"_4424\":4425},\"Free Sales Funnel Template\",\"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.\",\"Get this free sales funnel template delivered right to your inbox.\",\"sales_plan_template\",{\"_1090\":4783,\"_1780\":4784,\"_3088\":4458,\"_3220\":4785,\"_4424\":4425},\"Free Sales Planning Template\",\"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.\",\"Get this free sales planning template delivered right to your inbox.\",\"scope_template\",{\"_1090\":4788,\"_1780\":4789,\"_3088\":4458,\"_3220\":4765,\"_4424\":4425},\"Free Scope of Work Template\",\"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.\",{\"_1090\":4791,\"_1780\":4792,\"_3088\":4638,\"_3220\":4793},\"Free Download: SEO Checklist\",\"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.\",\"Get our SEO Checklist delivered right to your inbox.\",\"services_price\",{\"_1090\":4796,\"_1780\":4797,\"_3088\":4649,\"_3220\":4798,\"_4424\":4799},\"Your Time is Valuable, so Price it Right\",\"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.\",\"Get this calculator delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify.\",\"sfn_interview\",{\"_1090\":4802,\"_1780\":4803,\"_3088\":4638,\"_3220\":4597},\"Free Checklist: How to Interview a Third Party Logistics Provider\",\"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.\",\"sfn_outsource\",{\"_1090\":4806,\"_1780\":4807,\"_3088\":4638,\"_3220\":4597},\"Free Checklist: Are You Ready to Outsource Your Fulfillment?\",\"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.\",{\"_1090\":4809,\"_1780\":4810,\"_3088\":4811,\"_3220\":4812,\"_4424\":4799},\"The Shopify guide to shipping and fulfillment\",\"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.\",\"Download now and start optimizing your operations\",\"Get our shipping and fulfillment guide delivered right to your inbox.\",\"shipping_docs\",{\"_1090\":4815,\"_1780\":4816,\"_3088\":3998,\"_3220\":4817,\"_4424\":4605},\"Free Shipping Document Templates\",\"Simplify your shipping process with these customizable shipping document templates.\",\"Get the shipping document templates delivered right to your inbox.\",\"shipping_kit\",{\"_1090\":4820,\"_1780\":4821,\"_3088\":3998,\"_3220\":4822,\"_4424\":4453},\"Free Shipping and Fulfillment Kit\",\"Simplify your shipping process and ensure your products reach customers on time. This free toolkit provides essential tips and resources to help you manage logistics efficiently.\",\"Get our shipping and fulfillment kit delivered right to your inbox.\",{\"_1090\":4824,\"_1780\":4825,\"_3088\":4826,\"_3220\":4827,\"_4424\":4799},\"Social media strategy and planning templates\",\"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.\",\"Download now and start seeing results\",\"Get your social media strategy and planning templates delivered right to your inbox.\",\"social_media_kit\",{\"_1090\":4830,\"_1780\":4831,\"_3088\":3998,\"_3220\":4832,\"_4424\":4833},\"Free Social Media Toolkit\",\"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.\",\"Get your social media strategy toolkit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify.\",\"social_template\",{\"_1090\":4824,\"_1780\":4825,\"_3088\":4826,\"_3220\":4836,\"_4424\":4425},\"Get social media strategy and planning templates delivered right to your inbox.\",\"sop_template\",{\"_1090\":4839,\"_1780\":4840,\"_3088\":4430,\"_3220\":4459,\"_4424\":4425},\"Free SOP Template\",\"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.\",\"start_business_checklist\",{\"_1090\":4843,\"_1780\":4844,\"_3088\":3998,\"_3220\":4459,\"_4424\":4425},\"Take the guesswork out of starting a business\",\"This free checklist guides you through each step, from idea to your first sale.\",\"store_layouts\",{\"_1090\":4847,\"_1780\":4848,\"_3088\":4603,\"_3220\":4775,\"_4424\":4425},\"Free Download: Store Layout Templates\",\"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.\",\"survey_intro\",{\"_1090\":4851,\"_1780\":4852,\"_3088\":4853,\"_3220\":4765,\"_4424\":4425},\"Free Survey Introduction Template\",\"Start gathering valuable feedback from your customers with this ready-to-use survey introduction template.\",\"Get template\",\"swot\",{\"_1090\":4856,\"_1780\":4857,\"_3088\":4458,\"_3220\":4858},\"Free: SWOT Analysis Template\",\"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.\",\"Get the SWOT analysis template delivered right to your inbox.\",\"tax_season\",{\"_1090\":4861,\"_1780\":4862,\"_3088\":4422,\"_3220\":4690,\"_4424\":4799},\"Free Download: 6 Steps to Get Your Business Ready for Tax Season\",\"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.\",{\"_1090\":4864,\"_1780\":4865,\"_3088\":4866,\"_3220\":4597},\"Free: Shopify Store Trust Checklist\",\"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.\",\"Get the checklist now\",\"tshirt_guide\",{\"_1090\":4869,\"_1780\":4870,\"_3088\":3998,\"_3220\":4489,\"_4424\":4799},\"Your Complete Guide To Starting a T-Shirt Business\",\"Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own t-shirt business, from design to sales.\",\"ttp_guide\",{\"_1090\":4873,\"_1780\":4874,\"_3088\":4422,\"_3220\":4690,\"_4424\":4799},\"Free Download: The Online Sellers Guide to In-Person Sales\",\"In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.\",{\"_1090\":4876,\"_1780\":4877,\"_3088\":4416,\"_3220\":4878},\"Free Ebook: Twitter Marketing for Small Businesses\",\"This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.\",\"Get Twitter Marketing for Small Businesses delivered right to your inbox.\",\"use_case_template\",{\"_1090\":4881,\"_1780\":4882,\"_3088\":4430,\"_3220\":4459,\"_4424\":4425},\"Free Use Case Template\",\"Do your products hold hidden value? Use this free template to spot new sales opportunities.\",\"uvp_template\",{\"_1090\":4885,\"_1780\":4886,\"_3088\":4430,\"_3220\":4459,\"_4424\":4425},\"Free Unique Value Proposition Template\",\"Clearly define what sets your business apart with this easy-to-use template.\",\"value_chain\",{\"_1090\":4889,\"_1780\":4890,\"_3088\":4458,\"_3220\":4459,\"_4424\":4425},\"Free Value Chain Template\",\"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.\",\"value_prop_template\",{\"_1090\":4893,\"_1780\":4894,\"_3088\":4430,\"_3220\":4494,\"_4424\":4425},\"Free Value Proposition Template\",\"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.\",{\"_1090\":4896,\"_1780\":4897,\"_3088\":4446,\"_3220\":4543},\"Free Reading List: Video Marketing Tips and Tricks\",\"Video marketing is a powerful tool you can’t afford to ignore. Get a crash course with our free, curated list of high-impact articles.\",\"white_paper_template\",{\"_1090\":4900,\"_1780\":4901,\"_3088\":4458,\"_3220\":4494,\"_4424\":4425},\"Free White Paper Template\",\"Share your experience and establish your authority. This template offers a framework for creating compelling, trustworthy white papers.\",\"website_checklist\",{\"_1090\":4904,\"_1780\":4905,\"_3088\":4458,\"_3220\":4597,\"_4424\":4425},\"Free Website Checklist\",\"Ensure your website is fully optimized and user-friendly with this comprehensive checklist.\",\"minervaUser\",{\"_4908\":4909,\"_4910\":4911,\"_4912\":4913,\"_4914\":4915,\"_4916\":1754,\"_4917\":4918,\"_4919\":1795,\"_4920\":4921,\"_4922\":4923,\"_4924\":4925,\"_4929\":4930,\"_4932\":1795,\"_4933\":1754},\"annualDiscountPercentage\",25,\"basicAnnualPrice\",\"\u003cspan\u003e$29.00 USD\u003c/span\u003e\",\"googleCountryOffer\",\"$500 USD\",\"minimumMonthlyPrice\",\"$5\",\"minimumMonthlyPriceCurrency\",\"paidTrialAmount\",\"$1\",\"paidTrialMonths\",\"posProPriceUsd\",\"$89\",\"posRetailLocations\",\"1,000\",\"promoAmount\",{\"_4926\":1793,\"_1753\":1754,\"_4927\":4928},\"amount\",\"currencySymbol\",\"$\",\"signupTypes\",[4931],\"paid_trial_experience\",\"trialLength\",\"usd\",\"actionData\"]\n");</script><!--$--><script>window.__reactRouterContext.streamController.close();</script><!--/$--><!--/$-->